With the rapid development of the digital economy, the emergence of AI has ushered in the era of intelligence, and new positions and business needs have also been born, and more and more people choose to change careers to become product managers/AI product managers, enter the field of product + AI intelligence/smart products, and keep up with the development of the times. How to deal with the challenges in the process?
The first step in transformation planning is industry selection, and these 9 industry directions with a strong market are all career directions that product managers can give priority to.
The second is to be a qualified product manager. But being a product manager is not as easy as it seems, and it also makes many friends who enter the industry miserable:
- Worked in a traditional ToB company for 3 years,Online self-learning B-end products cannot be implemented in work, feeling like a “wild road”
- 211 Ben Erye Luzi B-end product manager, only 2 sections of unknown small company experience,How can I quickly reach the 22W annual salary level?
- 4 years of experience in Tencent product position, on the other hand, I was hit to doubt life, I feel that I am nothing from the “wild road”
Due to the subdivision of product positions, some product industries have heavy attributes, complex business logic, and scarce learning materials, resulting in many engagesProduct newcomers grow wildly on the road of the workplace and hit walls everywhere.
1 A product person trapped by a wild road
Xiaonan – Small Company – 2 years of product experience
In a small company with less than 50 people, I have been doing B-end products for 2 years, mainly engaged in product design in medical care and payment, all of which are built from 0 to 1, but basically there is no follow-up to 1, and there are only two products that can enter the promotion and iteration.
Because the company is small, there are many things to be responsible for, and the energy is scattered, either various business trips to cooperate with business or operation and maintenance, and the real investment in product work is only 1/3, and the growth in this regard is pitiful.
If you want to jump to a leading company in the medical industry, how can you show your advantages in the interview?
Ahai – Startup – UI to B-end product
4 years after graduation, 2.5 years of B-side UI design, 1.5 years of B-end product experience. At present, he is responsible for reporting tools and low-code products, and provides SaaS services for government and enterprise customers in combination with project business.
While the advantages in terms of interaction/experience, butThe B-side is more driven by business/project needs.Personal advantages have limited room for development.
Due to insufficient business accumulation and lack of systematic thinking framework, it is impossible to promote product work in depth, and there are no rules and regulations for doing thingsHow to improve your product thinking framework and become a qualified product with a thinking-driven solution?
In the past few years, most of the product people have changed careers to make products, some have transferred to technology, some have transferred to project managers, and some have transferred to design. Most people are troubled by:
- Lacking experience in large project operations, he is a prototype tool person every day, and is forced to fall behind in the rapid changes in the Internet environment.
- Lack of business cognition, even if you know the theory, you don’t know how to use it, and you will be overwhelmed when you switch application scenarios.
Any of these points can directly affect yours if not adjusted in time:Career development, rank promotion, salary increase.
So, as a product manager, how can you grasp the direction and rhythm faster? Get out of the state of miscellaneous work and low salary as soon as possible,Become an excellent product person with “money” and long-term career competitiveness?
2 How can people break through the dilemma?
My suggestion is: follow the big guy to learn the system’s product professional skills + business knowledge.
- There are people who bring and do things in a spectrum:The boss has experienced various business projects, and the methods summarized from practical operations can not only save you a lot of detours, but also make you have a spectrum of ways and methods of doing things.
- Someone brings it and understands in advance what it is, why and how to do it:A systematic approach to B-end product capability allows you to face complex product work, look at problems from a more holistic perspective, and better understand why you do this and how to do it.
For example, in a professional company, there will be a set of growth and training programs for product managers, from P1 to Pn, and the focus of learning work is completely different. In this way, even in new industries and fields, you can quickly make some interpretations based on your original abilities and get started quickly.
△Source: Starting point classroom product community
In this way, even in new industries and fields, you can quickly make some interpretations based on your original abilities and get started quickly.
After 3-5 years of work, the gap between you and others also widens rapidly, because you do not directly reuse your existing experience, but reuse the ability precipitated from your experience。
If you encounter difficulties such as insufficient industry insight, weak business analysis ability, and weak complex system design ability in the process of transforming a product/making a product.
You can scan the code to add this consultant
Help you clarify your ideas for improvement
1 systematic study > 1 year of blind exploration
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If you are worried about 0 experience transfer products are difficult to find a job? No one takes the wild road, slow growth? It is recommended that you participate in the “Product 1v1 Personal Trainer Companion Program” that has been deeply polished for 1 year in “Everyone is a Product Manager & Starting Point Classroom”, which integrates the product manager capability system of large manufacturers, and is suitable for B-end, C-end, and AI multi-business scenarios, helping you systematically improve the core capabilities of products in the AI era!
The entire Companion Program includes the following 8 exclusive services:
Expand in detail below:
Solution 1: 1v1 large factory tutor personal trainer to accompany the run
The entire escort program specially invites a number of mentors from large factories with 10+ years of experience to accompany the 1v1. The teacher has handled a number of complex large factory businesses, and is currently making products in the front-line business, and is also handling AI+ application product projects, not only grasping the first-hand information of the business development trends and employment standards of enterprises in multiple industries, but also knowing the specific path and pitfalls of AI-enabled business.
Whether you are a product manager in the industry, or a job change to a high-paying product position, we can give you more practical advice. Only by learning from the product people who have obtained the results can you learn faster and more accurately!
Learn more about the product manager’s personal training escort
Scan the code now to consult the consultant!
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Solution 2: 1v1 training for enterprise-level real projects, 12 weeks to take you to the advanced full-stack product manager
Product managers often face the intertwining of business types in the actual project promotion. From product conception and design to online promotion, a project may involve both improving the user experience of C-end products and complex business process management of B-end products. This requires product managers to have a deep understanding and practical ability of both business types.
If you are rejected for an interview because you have no experience in product landing in related industries, no product thinking, and poor business understanding?
Don’t worry, the private trainer escort adopts the tutor system commonly implemented in the talent training of large manufacturers, by the first-tier manufacturersProduct experts 1V1 training and coaching, dismember the real project tasks in the past, and take you to practical exercises from business, products, operations, data, business and other aspects.
Restore the whole process of real product design, covering B-end, C-end and AI product projects, which not only improves and strengthens product professional capabilities, consolidates industry and business knowledge, but also enhances product professional capabilitiesAccumulate project experience and project works from the real needs of enterprises from actual combat, and be more confident in job hunting.
Scan the code to reply to [Project Training] to get the latest training arrangements
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Solution 3: A set of product capability models of large manufacturers, 6 weeks to help you consolidate the underlying knowledge structure of the product
Due to the relatively high barriers in some product industries, many product managers who want to change jobs are very easy to be rejected by interviewers on the grounds of “lack of business understanding/industry experience”, making it difficult to seize industry opportunities that suit them.
therefrom“Product Manager Personal Training Companion Practical Camp”In addition to the teaching of the underlying ability, it has been expanded11 major directions of product business knowledge section, take you to re-understand the whole business link from the perspective of higher-level enterprise operation and management, and explore the core value of products;
It can also help you systematically sort out the entire link of the business field from industry to business to product, broaden industry best practices, and quickly improve business understanding capabilities.
At the same time, it helps you benchmark the product capability model of large manufacturers, from “market competitor analysis→ B-end business analysis/sorting → insight needs→ product interaction design→ development and implementation→ iteration and operation→ product architecture design” to help you sort out the full-link product knowledge system。
Take you to figure out the complete idea of “why, what, how, and how to do well” of making products, cultivate the overall awareness of the product, and improve your product professional ability.
Even if you don’t have the opportunity to enter a big factory, you can also effectively implement the standardized product knowledge system of a big factory & communicate and learn with the teachers of the big factory.Help you solve 90% of the problems in the process of working with your product.
If you are preparing to change jobs across rows
Scan the QR code now to receive the latest offers and service arrangements!
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In addition, the course is also set up – job search escort service
If you’re not clear:
- How to locate personal advantages and find a suitable career breakthrough?
- How to write a good resume, prepare project works, and interviews? There is a serious lack of skills and methods in job hunting.
- How to find the job information that matches you?
Don’t worry, the curriculum has a special “job search escort service”, after signing up, you can enjoy a full set of job search escorts from career planning, project portfolio polishing, resume optimization, and interview escort jointly provided by professional career planners and industry expert tutors in the starting classroom.
It helps you see the development prospects of various vertical industry tracks, integrate past achievements and experience, surprise job interview skills, impact new career stages, and shorten the job search cycle.
Teacher Frank led the instructor to win a 30K annual salary product offer
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Teacher Martin taught AI products on shore for 2 months
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Technology to product half a month to get a 40W annual salary offer
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G-end job change B-end salary increase of 25%
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1 year of B-end product experience and 30% salary increase with AI product offer
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Data analysis changed products for 4 years Salary increase of 60%
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Developed to AI product manager and got an offer
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The second research team got a product offer from a large factory (Huawei).
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1 year of product experience fresh graduates graduate job search salary increase of 50%
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Are you already excited to see this? If you are a student who wants to enter the product industry, a person in a traditional industry, a product novice, or an Internet practitioner who wants to change jobs, and wants to improve the core skills of product managers. This product lifting solution is perfect for you.
Finally, I would like to say:With the advent of the AI era, the industry’s overall requirements for product managers have also been further upgraded.
The ability requirements for product managers in different industries and fields have evolved from a single product professional ability to a compound talent with both product professional skills + industry/business knowledge.
Whether you are entried/transferred to B-end & C-end & AI products, or have problems with job hopping/promotion, your path has not changed, that is, learning! Don’t worry about poor foundation and average education, and more than 80% of people will take action.
If you want excellent product capabilities, rich project experience, and double your salary far beyond your peers, you must come to the starting point classroom to learn products!
1 systematic study > 1 year of blind exploration
If you want to enter the industry transfer products/wild road sub-products to improve
Be a full-stack product manager talent who understands products and businesses
Scan the code now to consult the consultant
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