When the live broadcast of the short video platform broke into the sight with the slogans of “1,000 yuan a day” and “join immediately”, this new job search method that integrates algorithm push and real-time interaction not only provides job seekers with seemingly convenient “employment shortcuts”, but also hides the traps of “cyber painting” such as job goods and pre-payment. From fresh graduates to blue-collar workers, countless people are competing for opportunities in the live broadcast room, and how to achieve compliance development in the traffic carnival has become a key proposition to solve the current employment dilemma.
Graduation season and job search season intersect, staging a song of ice and fire in the job market.
In 2025, the number of college graduates will reach an all-time high, with 12.22 million graduates pouring into the market. Even if some people are “slow to work” and some people are “gnawing at home”, it cannot change the dilemma of more monks and less porridge in the job market.
Therefore, how to find a job seamlessly has become a problem for most job seekers.
When the algorithm of the short video platform accurately pushes the recruitment advertisement of “1,000 yuan a day”, and when the barrage of “join now” flashes in the live broadcast room, the anxiety of job seekers finally finds a way to release. The new job search method with live broadcast is rapidly reshaping the pattern of the job market with the traffic of short video platforms.
But at the same time, there are also “cyber cake” crises such as the wrong version of the position and the cost of unknown locations.
A good job depends on the anchor to give benefits to his family?
“Most of the positions are not limited to experience, education, or gender, and there is currently a large number of people shortage, and those who need to find a job can leave their contact information to sign up.”
“High-speed rail recruitment, annual salary of 8-160,000 yuan, payment of social security, 18-50 years old, male and female, household registration is not limited, there are flight attendants, restaurants, cleaning, ticket inspection, security check, cargo inspection positions, those who need to register leave the information on the public screen.”
“Good posts are urgently hired, both men and women can be arranged, with a monthly salary of 8,000 yuan to 13,000 yuan, five insurances and two holidays, all provinces are recruiting, and families who want to sign up should hurry up.”
Whether it is a clear college student who has just stepped out of the ivory tower or a blue-collar worker who has been working hard in society for a long time, they regard the live broadcast room as a shortcut to contemporary job hunting.
To achieve these three challenges, product managers will only continue to appreciate
Good product managers are very scarce, and product managers who understand users, business, and data are still in demand when they go out of the Internet. On the contrary, if you only do simple communication, inefficient execution, and shallow thinking, I am afraid that you will not be able to go through the torrent of the next 3-5 years.
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This year’s fresh graduate Wang Yang has turned his short video software into a job search session since he suffered a series of job search failures in the double selection meeting and spring recruitment. One night last week, Wang Yang clicked into a live broadcast room with a post, and the anchor wearing the employee uniform of a major automobile factory shouted hoarsely: “Changsha factory direct recruitment, basic salary of 4,500 yuan, plus overtime pay monthly income of more than 8,000 yuan, click on the small windmill below to sign up for a place.” ”
Live broadcast room with posts
After watching the live broadcast for a period of time, Wang Yang’s brain reacted faster than his fingers, and he knew that a good job must be fast to grab it. Two hours after submitting the resume, Wang Yang’s WeChat appeared a new friend application, and the other party sent an electronic offer, but Wang Yang decisively refused this time, because he had to pay a bedding deposit of 500 yuan before the start of work.
However, before that, Wang Yang had already encountered a lot of outrageous jobs, such as a logistics company that promised to enjoy a comprehensive salary of 7,000 yuan upon joining, with a daily working hours of 14 hours, and a six-person dormitory promised by a construction company that was actually a container full of 16 people.
Wang Yang believes that he only has a college degree, and he does not have any performance that can add points during college, and in this era of “more monks and less porridge”, it is indeed difficult to find a suitable job, so it is normal to hit a wall in the live broadcast with a post. However, Ran Ying, who graduated with a bachelor’s degree, received a scholarship during college, and was a member of the club’s leadership, was not much better.
Ran Ying, who originally planned to take the public examination in 1 to 2 years, was pushed by the short video platform to a lot of live broadcast rooms, among which the work of an administrative logistics staff of a university attracted her, although this university has a very low ranking in the city and is only a contract worker, but it can be assigned to the employment office, admissions office, training practice office, student office, academic affairs office and other departments, the comprehensive treatment is good, and it also includes paid winter and summer vacations, staff canteens and dormitories and other benefits, so Ran Ying signed up for a place as soon as possible.
But what she didn’t expect was that such a contract job with a monthly salary of 5,000-7,000 yuan also required to pay a “cost fee” of 67,000 yuan in advance, and the recruiter told Ran Ying, “This is a fairly high-quality internal recommendation placement, and after meeting the basic conditions, you can join the job after the interview process is completed.” ”
In the end, Ran Ying refused the job, firstly, the cost of buying this job was too high, she could not afford it, and secondly, the way of paying in advance was very unsafe, whether it could be successfully arrived at the post after paying, and whether the benefits were the same as promised, no one could say.
Some live broadcast rooms will directly display the working environment and job benefits
In addition to fresh graduates, there are also blue-collar workers with rich social experience who step on the pit in the live broadcast. Some media reported that some teams specialize in studying the weaknesses of migrant workers, aiming at the post-Spring Festival, before the start of school and other periods of tight funds.
In the era of algorithms, the path of job search is undergoing earth-shaking changes.Some automobile manufacturers use VR live broadcasts to display the workshop environment, and there are also AI digital human anchors who can answer salary and tax questions in real time by establishing automatic matching positions, these advances are key steps to promote the healthy development of the job market, but it is inevitable that there will be various pitfalls, and the road to job hunting for migrant workers does need to be vigilant against “cyber painting cakes”.
Can “one-click entry” solve the employment dilemma?
Although the pitfalls of cloud job hunting are unpreventable, the live streaming industry is still developing rapidly, and many companies even list live streaming as the standard configuration of their talent strategy. In 2024, the Ministry of Human Resources and Social Security will also include 28 new types of work, including “live broadcast recruiters”, into the National Occupational Classification Ceremony.
Nowadays, the live broadcast industry has formed a pattern of multi-party participation from the government, enterprises and Internet platforms.In June this year, the Baoding Federation of Trade Unions in Hebei Province, together with the Lianchi District Employment Bureau, Baoding Digital Human Resources Service Industrial Park, and Baoding Xingyi Human Resources Service Co., Ltd., jointly held the 2025 Trade Union Employment Action.
Among them, the live broadcast with posts adopts the “1+N” multi-platform linkage model, with the “Workers’ Home” APP as the main position, and is simultaneously broadcast live on the official Douyin account and video account of the Municipal Federation of Trade Unions, and the “Lotus Pond Employment” Douyin account is relayed and broadcast, forming a network-wide communication matrix. The event attracted the participation of 25 companies such as Ele.me and SF Express, launching 76 positions and planning to recruit 700 people, covering front-line positions such as instant delivery riders and truck drivers, as well as technical positions such as event planning and sales specialists.
Source: Internet
Looking at the layout of Internet platforms, short video platforms such as Kuaishou and Douyin have become the core positions of live streaming with their huge user base, traditional recruitment platforms such as Zhaopin Recruitment, BOSS Direct Recruitment, and Future Worry are also accelerating the transformation of live broadcasting, and companies such as Didi and Meituan have carried out targeted recruitment for the new employment situation.
Kuaishou “Kuaipin” has been established for three years, and by the end of 2024, the platform has more than 400,000 full-time anchors engaged in live streaming services on the platform, attracting an average of 250 million workers per month. Through live broadcast rooms and digital human technology, the growth rate of enterprises’ job search intentions will exceed 4 times in the first quarter of 2025, covering manufacturing, logistics, catering and other fields.
At the same time, Douyin and Feishu have opened up, using Douyin traffic to bring user increments to Feishu recruitment, and also using the Feishu system for unified recruitment management to achieve a closed loop of “live broadcast drainage + resume delivery”.
Meituan has carried out campus recruitment including front-end and test positions through “live broadcasting”. “Live broadcasting, a form of instant interaction, can reduce candidates’ poor job search information, and help them quickly and effectively understand the recruitment process and job characteristics, the company’s corporate culture, employee training mechanism, etc.” The relevant person in charge of Meituan’s recruitment department previously said in an interview with “China Women’s Daily”.
Source: China Employment Training Technical Guidance Center Live Broadcast Development Report
Both white-collar and blue-collar workers have gained new sources of information in the live broadcast of job introduction. According to the “2024 Live Streaming Development Report”, the current global online recruitment industry market size has reached 10 billion, and the compound annual growth rate is expected to reach 15% in the next ten years.
In the future, the live broadcast market will further expand, and the way of “one-click onboarding” will become more and more common, but the road from barbaric growth to compliance evolution is still very long.The platform also needs to shift from traffic first to risk control first, and resolve “job anxiety” into real bread.
