As a social product in a subdivided field, can Mihua App gain a firm foothold in the field of video social networking? This article will provide an in-depth experience of its product features, analyze user interaction patterns, and explore the future trends of video social networking. Through the detailed evaluation, you will understand the core competitiveness of the Mihua App and whether it can meet the needs of modern social interaction.
The social network industry is one of the most rapidly developing Internet industries in recent years, with the continuous development of Internet technology and the change of people’s social needs, social networks have become an indispensable part of people’s daily lives. The global social networking platform market size is expanding rapidly, reaching US$175.443 billion in 2022, a year-on-year increase of 16.93%.
In 2022, our country will have about 1.115 billion social network users, of which about 1.087 billion mobile social network users, accounting for about 97.5%. The popularization of mobile Internet and smartphones has promoted the development of mobile social networks, allowing users to carry out social activities anytime and anywhere through their mobile phones, rather than being limited to computers.
In 2011, Momo’s birth made strangers’ desire to socialize tear off the coat of decency, and colorful hormones flocked to the corners of the city.
These sensitive and unspeakable elements, through the Internet, for the first time, are so naked in broad daylight that they have become the object of curiosity that people are chasing.
Then, social software has emerged one after another, taking advantage of the rapid development of the Internet, driven by the nature of human beings as social animals and the drive of social imagination.
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As a post-90s generation, he has experienced the baptism of social products such as QQ, QQ space, drifting bottle, bbs forum, Renren.com, Douban, Tieba, Weibo, Zhihu, WeChat and so on. Some of them died, and died unexpectedly; Some are still alive and full of vitality.
But in any case, being able to experience the enlightenment of China’s Internet in the early 20th century and grow up with these products has to be said to be born in the “best era”.
It’s just that everyone has a different understanding of the tool and the purpose of using it, so there will naturally be different ways to play. But the disadvantages of these social platforms are also clear:The purpose is different, the information is scattered, and the efficiency of making friends is low。
Accidentally learned about the video social software “Mihua” in other people’s chats, and became curious about this app, and in the process of using it, I also found that some of the details and logic were amazing, so I had this review.
This article will analyze from the following aspects:
- Document overview and analysis purposes
- Product Introduction
- Generate background
- Product functional structure analysis
- Competitive analysis
- User analytics
- Functional structure optimization
- summary
1. Document overview
Experience model: Huawei mate20
System version: Android
APP version: 1.0.2
Experience time: 2025.5.6-5.11
2. Product introduction
1. Product name: Find words
2. Product type: Social Apps
3. Support platform：Android
4. Product logo：
5. Product slogan: Find a beautiful face, talk about your heart
6. Product positioning:A real and efficient social platform for the opposite sex
7. Product introduction:
Mihua-Positioned as a “real and efficient social platform for the opposite sex”, aiming to provide a safe and convenient dating experience for single users. Its core design concept revolves around “immediacy” and “authenticity”, and builds a social scene with both efficiency and depth through diversified communication methods (text, pictures, voice, video), dynamic sharing communities, and strict user review mechanisms.
8. Product features
“Simplicity”, “Video Live Chat”, “Smart Match Recommendation”, “Real Data Review”
3. Background
China’s urbanization rate jumped from 36% in 2000 to 68% in 2025, and a large number of “empty nesters” poured into cities. The single population exceeded 240 million, giving rise to the demand for a “lonely economy”. Whether it’s Momo’s nearby chat or Soul’s anonymous tree hole, it’s essentially a response to the emotional gap of urbanites. Social products alleviate identity loss in an atomized society by building virtual companionship and interest communities.
Post-00s users rejected WeChat’s “acquaintance pressure” and turned to platforms with more circle attributes: Bilibili builds intergenerational identity with barrage culture, Soul uses avatars to dissolve appearance anxiety, and Zhihu establishes knowledge identity through professional content. Such products meet young people’s pursuit of personalized labels through “decentralized expression”, and Generation Z will account for 76% of new users of social apps in 2025.
From text to pictures, to voice, and now to video, society has been developing, and people’s social needs are also changing.
4. Product functional structure analysis
1. Basic structure of the product
(Analysis diagram of the functional architecture of Mihua products)
2. Analysis of the core functions of the product
(1) Video instant chat
According to relevant data from iiMedia Consulting, text chat accounts for about 70% of the communication methods of mobile social users surveyed, which is still the mainstream communication method.
However, in the survey of propensity to communicate methods, 12.5% of the surveyed users said that they were more inclined to use video methods, and the proportion of propensity exceeded the proportion of actual use, and users were obviously willing to increase the proportion of video communication.
Because compared with text chat, they feel that voice chat and video chat can convey richer information, more vivid and faster to disseminate.
In addition, video dating can more clearly know whether it is a “person” or a “ghost” on the other side of the camera than anonymous social networking? Make making friends more real and let users have less deception and routines.
(2) One-click chat in the same city
According to the dating information, region, age, zodiac sign, occupation, etc. set by the user, you can accurately filter out the one that suits you. Get a quick response with a one-click conversation.
(3) Dynamic square
The latest sorting method of the feed stream of Mihua is: the first feed is UGC content, which is pushed to the first page after filtering, and then sorted according to the user’s sending time, and the production content pushed by the official on the selected section page (unlimited daily).
Compared with the most familiar circle of friends, the dynamic square of Mihua gives many people a “unscrupulous” relaxation space. Because here, you can complain about your work, even the leader, or vent your dissatisfaction with a certain person at will. Here you don’t have to worry about being seen by acquaintances, which also happens to perfectly fit the real needs and changes of the times in the social model of contemporary young people.
If we share every moment of life in the social network of acquaintances, there is a high possibility that our emotions will be amplified. If there are a thousand friends, there may be five hundred misreadings.
But in the search for words, these are completely non-existent, because they are just strangers who have never met each other and belong to the same kind of people.
(Looking for Words Dynamic Square)
(4) Personal authentication
The authentication of the Mihua App includes real person authentication, real-name authentication and mobile phone authentication.
Real-person authentication is the use of “liveness detection” technology to pass face recognition authentication. Or upload real photos, then verify them through cloud data, and finally the platform conducts multiple rounds of manual comparison to carefully review the authenticity of user information.
The premise of real-name authentication is to complete the real-person authentication first and make the information “real” named. The user’s ID card information is compared and verified with the face information through the real-name authentication service to ensure authenticity.
Mobile phone authentication requires mobile phone number binding. The certification process is not very complicated, but such a certification process can not only show your true self, but also attract like-minded people and give others a real and reliable sense of trust!
(5) Product details and highlights
The registration process of Mihua has two major characteristics
- Completely anonymous, choose the system avatar;
- To use a personal real avatar, users need to upload their own avatars.
The first point is that like most mainstream social platforms now, including Soul, use virtual avatars. Social behaviors that arise simply to gain emotional connection and experience, pass the boredom, or have common interests.
The second point is to use personal real avatars, which is to use technology, manual and other means to make strong control over user avatars. This is also very easy to understand, that is, to emphasize the truth, after all, social interaction also depends on the face!
(Mihua real person authentication interface)
5. Competitive product analysis
The market positioning of Mihua is in the field of stranger social networking, mainly carrying out social, community, chat business, the target user does not have a set group of people, its purpose is to meet the needs of chatting, making friends, and expressing personal needs.
In view of this, choose a competitor product [Soul] that has similarities and some similarities. Since Momo’s business field has changed from social networking as its core business to live broadcast as its core business, and its content is also biased towards pan-entertainment, this article does not use Momo as a competitor.
As can be seen from the above figure, Mihua and Soul’s business positioning partially coincide, and their positioning is to provide anonymous social services for strangers for Chinese singles.
However, there are some differences in the target users, and the user portrait of Mihua is between 25-35 years old, basically covering the group between the post-90s and post-00s, mainly in second-tier cities. Soul’s user portraits are between the ages of 18 and 28, mainly Gen Z, and are active in first-tier cities.
In terms of core scenarios, Mihua is mainly based on real-time video/voice matching + interest community, while Soul is mainly based on anonymous planet + virtual social + AI virtual human.
From here, you can see the difference between the two, Mihua mainly focuses on real social networking and video instant chat as its core functions, while Soul is mainly based on virtual socialization. Both have their own product advantages, and their existence is reasonable.
[Member/VIP] business is the main monetization method of Soul at present. Unlock more features by purchasing membership/VIP/soul coins. The commercial monetization of Mihua mainly focuses on chat, membership privileges, etc.
According to previous survey data, more than 40% of single users said they had paid for value-added services. By paying, users can raise the bar for information moderation and object screening, or potentially increase the opportunity to interact with objects. The main purpose of user payment is to ensure a real and reliable dating environment and contact more high-quality dating partners.
6. User demand analysis
1. User basic attributes
Judging from the user data on the iResearch index, the male and female ratio of Mihua users is currently almost 1:1, with the largest number of users aged 26-35, accounting for nearly 53%. This is followed by 36-40 years old, accounting for 18.23%, and people in this age group generally have high social intentions and are willing to meet the opposite sex to solve their loneliness.
Users are mainly distributed in Guangdong, in fact, this is also expected, after all, Mihua is developed and operated by a company in Shenzhen, Guangdong, and belongs to localized social software.
2. The type of user purpose
Based on the in-depth experience of Mihua and the observation of users in the software in the past few days, the author roughly divides users into four types according to their purposes: money-making, marriage, boredom and YP according to their dynamic information and private chat messages, and depicts their user portraits according to their characteristics.
1) Money-making type
Xiaomi female, 21 years old, sophomore student at Normal University
Su Su, whose family conditions are average, wants to do some part-time jobs and earn some living expenses after entering college, but the skill-based ones are too time-consuming. Later, I heard that chatting with others can make money, and I thought it was simpler, just accompany people to type and chat, you can get paid, so I understood and downloaded Mihua.
At present, I have been using it, and after class every day, I log in to chat with others to relieve boredom, earn a certain amount of living expenses, and reduce the burden on my family.
2) Marriage type
Li Ganglin, male, 32 years old, project manager
The 32-year-old Shilin just came out of a failed relationship, and the two struggled with each other for many years, and finally broke up one step before entering the marriage hall. Hearing that many friends around him said that he could find a partner to talk to, he also wanted to try his luck.
He introduces himself in his feed and often shares his life (with coordinates). Soon, many suitable girls came to him, and he exchanged contact information with several of them who wanted to develop deeper, and after a period of time, he officially established a relationship with one of them.
3) Boring type
Ning Caiqing, female, 22 years old, UI design
The longer you wander outside, the more things you hold back in your heart, and you can’t confide in the people around you, so you can only vent your troubles through the Internet. QQ and WeChat have people who know them, and there are too many Weibo trolls, but they are safe and non-toxic.
However, negative energy is always unwelcome, so she likes to read other people’s posts in the dynamic square, some funny, abstract, and some confidant, and she is quietly watching other people’s lives there, as if she is also looking at herself. Occasionally, when I chat with others without saying a word, I feel that time flies quite quickly.
4) YP type
Wang Kai, male, 27 years old, salesman
Married, under pressure at work, and wanted to vent stress in another way, so I downloaded Mihua on the recommendation of others.
Chatting is all about efficiency, and within minutes of the start of the chat, they will start asking for photos, videos, or asking if they can talk about sensual topics. When you encounter something you can talk about, you can do your best to get some connotative jokes to enhance your attractiveness and catch more prey.
7. Optimization of functional structure
1. Core issues
Combined with the previous competitor analysis and user research results, Mihua, which is in the stage of expansion and development, faces several core problems:
1. The quality of community content is not high, and the content distribution matching is low;
2. User interaction is not active, and the relationship chain is difficult to precipitate.
3. The recommendation system is not accurate enough;
4. How to break the ice;
5. Single social scene.
2. Optimize ideas
1. Improve the content distribution and recommendation mechanism: [Recommendation] adds the ‘filtering’ function; replace the existing [latest] section with low utilization rate with detailed classification sections such as topics or activities;
2. Introduce user evaluation systems and growth systems such as [growth value] to encourage users to share more high-quality dynamic content and engage in interactive growth;
3. Some hashtag topic functions can be added, so that users can choose relevant tags to view content for interactive communication according to their own needs. Another is that the feedback is not perfect, and it is difficult to completely block those topics and people who are not interested;
4. This is a cliché question of social products, how to open the first sentence after user matching? It is recommended to introduce topic guidance functions, such as the first sentence after the system recommends the icebreaker.
5. Lack of understanding between users and no more interesting activities to break the ice can easily lead to awkward chats after a while. And because the social scene is single, the two sides can talk more about the topic of gender relations.
Finally, I hope that Mihua can provide more social scenes, after the social scene is enriched, the attributes of love in stranger social interaction will drop a little, and users can also play games together after establishing a relationship, and can also help users match and break the ice.
8. Summary
Stranger social networking has always been on the edge of gray and black areas, and getting out of the regulatory dilemma is the prerequisite for the commercialization of stranger social networking. In order to be sustainable, the platform needs to strengthen self-supervision and purify the platform environment, which will be more conducive to its own revenue growth in the long run.
At present, the growth dividend of Internet traffic is gradually declining and has entered the stock era. How to retain users? This is a direction that must be considered for the future development of the platform.
Paying attention to user experience and controlling and supervising platform content is still a long way to go for Mihua!
Some data sources in the figure:iResearch Consulting, Yuehu Data
