In the wave of AI technology, product managers are no longer just product planners and promoters, but have become a bridge connecting technology and market, user needs and solutions. So how can product managers respond to rapidly changing markets and demands and gain insight into the real pain points of users?
What are the new challenges for product managers in the AI era?
In the face of the opportunities and challenges of the AI era, what new skills do product managers need to master? Just look at the latest version of the product manager competency model. 
From the professional ability of product managers to the business capabilities of the industry, business capabilities, etc., every step requires accurate insight and decision-making. Previously, you might have mastered Core Skill A to stand out, but now you may need to master Core Skill A + Industry Competency B to stand out.
When entering a new industry or company, how can product managers quickly adapt and complete requirements insights?
At present, the market environment and business are changing rapidly, mastering the framework and methods of business research, quickly sorting out multi-role needs, and in-depth understanding of full-scenario business are the keys to quickly gaining insight into the changing needs of users and making successful products. How can product managers quickly find their position in a new company/new business area and achieve a transformation from capability breakthrough to business breakthrough? In order to help more product managers keep up with the changing environment and continue to improve and not fall behind!
We specially invited Mr. @Gina, former director of financial products at MideaBehind closed doorsLive broadcast, let’s talk about what new opportunities and challenges product managers face in the AI era? And grasp the key from the rapidly changing market demand to achieve a breakthrough in ability to break through the business?
Welfare live class,Listen to it for free for a limited time
The improvement of the core skills of product managers is a must-see
Build a knowledge system + master the improvement method
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1. What will you learn in this course?
(1) In the AI era, product managers’ ability reserve list
With the current market segmentation, the ability requirements for product managers in different industries and fields have evolved from a single product professional ability to a compound talent with both product professional skills + industry/business knowledge, and can transfer knowledge and skills to specific business scenarios. What type of product manager do businesses prefer? What new challenges and opportunities will product managers face?
This part of the teacher will benchmark the recruitment requirements of product managers in large, medium and small factories, take everyone to dismantle the product manager ability pool, and find a career development direction that keeps pace with the times.
(2) Thinking and methods of business research!
In the face of the rapidly changing market environment and business direction, product managers need to conduct business research on a completely unfamiliar industry and grasp the real needs of users when starting to take on a new project. When encountering relatively complex projects, the following problems often arise:
- Aimlessly, messing around:I only know how to search for information from Baidu, disassemble competing products, etc
- coping with leadership, lack of landing value:Analyzing industries, benchmarks, and strategies only stays at the macro level and does not consider the deep-seated value
- Lack of ideas, disorderly execution:Thinking of where to investigate, the logic is chaotic and unsystematic
In this part, the teacher will take stock of the common problems that product managers have when doing business research and help you sort out the correct business research ideas.
Scan the QR code below to activate free class access
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2. Which old driver of B-end products will be taught by the course?
@Gina
Former director of financial products at Midea, with 15 years of experience in Internet finance and enterprise digital transformation consulting
He used to be the director of financial products of Midea, the project manager and implementation consultant of Kingdee Software; PMP project manager, information system project manager;
- He is good at IBM, Midea Group, and Kingdee Software business transformation and project implementation methodologies.
- He is proficient in consumer finance business and risk control model, and has rich practical experience in the field of credit business, fund clearing and settlement business system architecture design and product function design.
3. What services are provided by the course?
Community co-learning model + sharing and answering questions, and gaining a product exchange circle. After registering for the course, we will form a class group and be served by a dedicated class teacher.
It can help you:
- Link to more industry contacts
- Learn and exchange with peers & share resources
- Irregular dry goods sharing + exclusive Q&A by consultants
4. Who are suitable students to study?
This live class is recommended for the following students to learn:
- Students who want to enter the industry after graduation: No experience, no works, lack of core competitiveness; I want to learn, but I don’t know the direction and focus of learning
- International students who are preparing to return to China for development: Not understanding the domestic market environment and employment needs; Lack of project energy and works to match the domestic market
- People in traditional positions who want to change careers: Not familiar with Internet industry standards and unable to enter the industry; Lack of professional knowledge system and project experience, lack of highlights in job hunting
- A workplace novice with a weak professional foundation: The position foundation is weak, the growth is slow, and there is no one to guide them; Lack of voice, passive work, and led by leaders and colleagues
- On-the-job promotion people with certain experience: Lack of systematic combing, inability to draw inferences from one case to another, flexible response; I hope to improve product professional capabilities and achieve promotion and salary increase
- Internet practitioners who want to change jobs: Limited development in the original position, seeking breakthroughs and opportunities; I want to learn product professional knowledge and skills to break through the bottleneck of development
5. How to register for open classes?
This open class will beSaturday from 10 a.m. to 12 a.mNow there are not many places left, hurry up and long press the QR code in the picture below to recognize it, and join us together!
Scan the QR code below the poster to learn for free
Free places are limited to the first 100 people! Slow hands!
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