On social platforms such as Xiaohongshu, content creators often face traffic bottlenecks and creative difficulties. This article will introduce an innovative content creation strategy – cross-border content combination, which is a creative technique that integrates elements from different fields to effectively enhance the attractiveness and dissemination of content.
The most common questions and troubles of being a Xiaohongshu blogger are that the number of short videos that have been filmed and edited so hard cannot go up, cannot attract people to watch, the completion rate is too low, the short video content is bottlenecked and there is no creativity, and I don’t know how to continue to make popular video notes.
This is because you don’t have the ability to combine content across borders, and you don’t know how to play short videos and cross-border popular content.
In fact, in the final analysis, it is a sentence, because the content is not done well, so there is no traffic for short videos, and because there is no traffic for short videos, so I don’t know how to make content that is deeply loved by the public.
So what is a cross-border content portfolio?
Cross-border content combination is an information expression that contains a variety of popular elements.
In the popular vernacular, cross-border combination is to combine two or more things from different fields to form something new.
For example, workplace bloggers no longer simply tell to the camera, but add the form of plot interpretation to make the content more vivid and beautiful. Beauty bloggers are no longer boring in front of the camera to teach people makeup, but add funny elements to make the content more interesting. Dressing bloggers don’t just post their outfits, they make their content more attractive through cross-dressing or hot spots. Food bloggers are no longer regular people to cook, incorporating rap or creativity to make content more retainable.
……
To do cross-border content combination, you can refer to this formula:Specialty (field) + cross-field explosive elements = new explosive content。
Why do cross-border combinations?
To achieve these three challenges, product managers will only continue to appreciate
Good product managers are very scarce, and product managers who understand users, business, and data are still in demand when they go out of the Internet. On the contrary, if you only do simple communication, inefficient execution, and shallow thinking, I am afraid that you will not be able to go through the torrent of the next 3-5 years.
View details >
It is to do everything possible to make your content attractive and make more people interested in your content, which is the ultimate goal of cross-border combinations.
This article mainly solves three problems,1. How to use cross-border combination methods to create popular content, 2. How to create popular content through cross-border combination to make it the ability to continue to be copied, 3. Improve the value of content to make the video stickier.
Solving these problems will make your short video playback to a higher level, and you can create popular short video notes with a high probability.
1. Advantages of cross-border content combination
How helpful is cross-border content combinations in creating explosive notes? Let’s take a look at two cases first.
These are two beauty bloggers, and you can see that the data gap between their likes, favorites, comments and retweets is very large.
The first blogger is purely talking about beauty skills to the camera, sharing makeup goodies, the video content is boring, there is no viewability, and the audience will skip away in less than a second when they brush this video. The second beauty blogger makes the video more watchable, plot and interesting through the content interpretation form of one person playing two roles, and can remember the skills and key points in a relaxed atmosphere.
The first home blogger uses the content form of mirror oral broadcast + home scene to make video notes, which is richer than the general audio explanation of the camera oral broadcast content form, although the data of the notes is much better than that of ordinary bloggers, but it has not reached the level of explosive models.
On the other hand, the second home blogger, through the notes she made in the form of home + comic character interaction + professional knowledge, the video hit rate can reach more than 90%, and the video hit rate within a month is even 100%.
As content competition becomes more and more fierce, more and more bloggers are trying new models and finding new traffic breakthrough points, and cross-border content combinations have become an important or even conventional content creation model.
So what is the essence of cross-border content combination? It is to turn the boring into vivid, the difficulty into a memory point, the pain into fun, the disadvantage into an advantage, the ordinary into a highlight, and make the uncared about become eye-catching.
2. Cross-border content combination allows explosive models to be replicated
Cross-border content combination is a method that allows ordinary bloggers to create popular notes, and even continuously replicable creative hits.
Reproducible cross-border popular content formula:Track + event + plot + hot spot + props + music + contrasting form + …… + all popular elements that can be borrowed and copied.
Simplify this formula further into one sentence:In order to…… Method, do ……, you can keep copying the popular model.
For example, using the method of broadcasting and hosting to make food, exaggerating deduction to do law, singing to make clothes, using sketches to make car science, using emotional methods to make jewelry, and playing erhu with rock methods…… You should have more or less brushed this kind of videos and notes, and you can see that their traffic is considerable, and the interaction data is also very good, which basically belongs to the type of making a hit.
The content method of cross-border combinations has characteristics such as contrast, entertainment, reversal, and unexpectedness, and these characteristics are the main elements of all popular models.
So you will find that it is not the homogeneous content and topic selection that defeats you, but the cross-border innovation ability that you do not have.
The most basic way to attract the attention of others is to break the mold.The essence of cross-border combination is to break the conventional method of content creation, and use people’s unexpected angles as the starting point to stimulate the audience’s senses, so as to attract people’s attention.
So you may have questions, can the fans attracted by this cross-border content combination be accurate fans?
This has to mention the “crowd funnel model”.
At present, one of the reasons why many bloggers have no traffic in their notes is that they want to get accurate fan traffic, because it is very difficult to get accurate traffic due to fierce content competition and platform rules, so we might as well expand the range of choices and obtain accurate traffic through the screening of pan-crowds.
You don’t have any traffic, so what is the accuracy? Of course, with a large amount of traffic first, you have the opportunity to get the accurate traffic you want through screening.
And the cross-border content combination is such a role, it will attract more people’s attention through different content methods or video forms, these people may not be interested in your major or field, but will be attracted by your content, so as to become interested in your content and even you as a person.
Many times we are not sure what we like or need, who would have thought that we would be attracted to videos of repairing donkey hooves? No one thinks they will be interested in the life and eating habits of Indians, but when they see such videos, they can’t help but stop and watch them.
The audience needs to be guided, and through the screening of pan-traffic, what is precipitated is accurate traffic.
So how to filter out the precise traffic we need in the pan traffic?
This requires you to make the content “product value”.
3. Make the content into “product value”
Whether it’s Xiaohongshu or Douyin, the underlying logic of the platform has entertainment genes, and most people aimlessly watch videos to find content they are interested in. But if you want to retain people, to screen out the accurate fan group, you can’t all entertain, you also need to have emotional resonance, value embodiment, IP attributes, so that your content has “product value”.
The definition of product value is: the value generated by the function, characteristics, quality, varieties and styles of the product. This is the number one factor people buy a product.
Making content “product value” is a metaphor, meaning you want to give your audience one or more choices to watch your content or follow you. Don’t forget to output dry goods while being funny, and don’t forget to give effective methods in the form of interactive content…… Integrate practical value, emotional value, and IP persona into the cross-border content portfolio.
Whether it is the golden three seconds at the beginning of the content, the combination of cross-border content, the use of counter-common sense, or the law of video reversal, they are all skills of bloggers in the content creation process. Skills are only a means to obtain traffic during the cold start, the value of content is fundamental, and skills can be used but cannot rely on skills to grow. What really makes people feel the value of content is the satisfaction of people’s needs, pain points, cool points, and itchy points, so that people will not only read your content, but also be willing to continue reading, and want to continue reading after reading it.
If you think this content is helpful to you, you can also recommend it to your friends in need, and at the same time, you can also like and collect it to watch and execute it repeatedly, and create your own popular short video content faster and better as soon as possible.
