According to IT Orange statistics, a total of 31,324 companies have been closed in the past 5 years, and the first place in the survey of the reasons for the closure of these companies is actually “market pseudo-demand”. Indeed, product demand judgment/decision-making has always been a very headache for product people, if it is not handled well, light rework and re-development can seriously affect the survival of the project/enterprise.
IT Orange’s 2020-2025 New Economy Death Company Data, the top three causes of death are “market pseudo-demand”, “serious product defects” and “founder problems”. It can be seen that in the era of AI, the role of product managers has become particularly important, because the insight of users’ real needs not only affects the development efficiency of products, but also relates to the market competitiveness of products.
Have you ever been cheated by pseudo-demand in the process of making products?
Xiao Lin (pseudonym), who just entered the new AI company last week, was pitted by pseudo-demand, not only spending time and energy on research and demand analysis in vain, but also being criticized by the leader, feeling that his demand analysis decisions were all based on feelings. This confused Xiao Lin, even if there is a basic demand analysis method, it is difficult to distinguish which are real user needs and which are just superficial pseudo-needs.
In order to help more students master the correct method of identifying product requirements and reduce mistakes in demand decision-making, we specially invited former Alibaba senior product expert @Gao Hui to share live to take you to see the essence from the phenomenon, gain insight into the real needs, and improve your product professionalism in an all-round way.
In the AI era, product people must see it in an all-round way!
How to master the rules of survival and keep up with the pace of the development of the times
Open classes are free for a limited time and limited to 100 people
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1. What can you gain from this open class?
(1) What AI cognition do product managers need to have?
With the current market segmentation, the ability requirements for product managers in different industries and fields have evolved from a single product professional ability to a compound talent with both product professional skills + industry/business knowledge, and can transfer knowledge and skills to specific business scenarios. In the face of changes in the market environment, everyone has many questions:
- What type of product manager do businesses prefer?
- What new challenges and opportunities will product managers face?
- Can 0 experience transform AI product managers?
This part of the teacher will benchmark the recruitment requirements of product managers in large, medium and small factories, take everyone to dismantle the product manager ability pool, and find a career development direction that keeps pace with the times.
(2) In the AI era, from demand insight to product implementation!
Many people have reported that the business and user needs of enterprises are changing too quickly, and it is difficult to gain insight into real user needs in the process of product demand analysis. How to empower business with AI? How to combine AI to realize the transformation from user needs to product functions is also unclear.
This part of the teacher will share a set of core logic for product demand mining, and take you through the whole process of dismantling requirements to implementation through cases.
Scan the QR code below to activate free class access
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2. Who will host this live broadcast?
The teacher of this lecture is @Gao Hui, a former senior product expert of Alibaba and the former head of the Guazi second-hand car trading product line, with 19 years of experience in Internet productsHe is an industry veteran who has experienced from the IT era to the Internet era.
With rich product experience:
- He has provided consulting and co-construction work on business middle office modeling and governance for top enterprises and top 500 enterprises in multiple industries, involving clothing, retail, FMCG and other fields, and is good at different business types such as B2C/B2B/C2C/O2O
- He has completed the model verification, product team building, product system construction, etc. of the unmanned shelf product line from 0 to 1 in Alibaba
- He has worked as a product expert on JD.com’s overseas platform, responsible for the overall product planning of the O2O project business center in Thailand, and completed the main product modeling, integration and planning of more than 30 systems in the early stage
- The teacher is currently focusing on the implementation of AI products, and in this live broadcast, he will talk about his experience story in the future~
Scan the QR code below to get networking opportunities with senior product experts
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3. Community co-learning model + sharing and answering questions, and harvesting a product exchange circle
After registering for the course, we will form a class group and be served by a dedicated class teacher.
It can help you:
- Link to more industry contacts
- Learn and exchange with peers & share resources
- Irregular dry goods sharing + exclusive Q&A by consultants
4. Who are suitable students to study?
This live class is recommended for the following students to learn:
- Students who want to enter the industry after graduation: No experience, no works, lack of core competitiveness; I want to learn, but I don’t know the direction and focus of learning
- International students who are preparing to return to China for development: Not understanding the domestic market environment and employment needs; Lack of project energy and works to match the domestic market
- People in traditional positions who want to change careers: Not familiar with Internet industry standards and unable to enter the industry; Lack of professional knowledge system and project experience, lack of highlights in job hunting
- A workplace novice with a weak professional foundation: The position foundation is weak, the growth is slow, and there is no one to guide them; Lack of voice, passive work, and led by leaders and colleagues
- On-the-job promotion people with certain experience: Lack of systematic combing, inability to draw inferences from one case to another, flexible response; I hope to improve product professional capabilities and achieve promotion and salary increase
- Internet practitioners who want to change jobs: Limited development in the original position, seeking breakthroughs and opportunities; I want to learn product professional knowledge and skills to break through the bottleneck of development
5. How to register for open classes?
This open class will beSaturday from 10 a.m. to 13 a.mNow there are not many places left, hurry up and long press the QR code in the picture below to recognize it, and join us together!
Scan the QR code below the poster to learn for free
Free places are limited to the first 100 people! Slow hands!
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