AI pet skits, a new “emotional sugar substitute” for young people

From court intrigues to workplace counterattacks, AI pet skits have become popular all over the Internet with “cute pets doing big things”. Schnauzer is the boss, Orange Cat engages in revenge, and Bichon Frise dominates the world, and the number of views in a single episode easily exceeds 6 million! Low cost, high sense of coolness, young people rely on it to continue their lives, and also give birth to digital clones, customized photos, trendy brands and other diversified realizations, even cute pets can be “resurrected for business”.

The Bichon Frise wore a crown and dressed in splendid clothes, fought wits and courage with the ministers, and staged the “Legend of Zhen Huan” in the court drama; Fat Orange transformed into a “revenge agent”, lurking with a small dagger in his mouth and cracking the code with his claws; The Schnauzer became a tyrant and not only owned a private jet, but also built a business empire……

AI pet short dramas are taking short video platforms by storm. These AI-generated virtual cute pets have realistic hair, smart expressions, and can even open their mouths to play, vividly interpreting the setting of “cute pets doing big things”.

“He is the legend of the business world Lu Hongchen, the cold-faced overlord of the business empire, sitting on the trillion-dollar dog biscuit kingdom, but due to an accident, he met Lin Wanwan, a girl from a welfare home…… “In the short drama “Boss Schnauzer Falls in Love with Me”, it is full of “Mary Sue” plots.

“I’m a native dog and I love to watch. I’m tired of watching short dramas, but the same plot is still very cute when placed on these furry children. From questioning that there will really be elderly people shouting “baby” to the AI grandson on the mobile phone, to now being coaxed into a placenta by AI cats and dogs, Hu Jia, a post-95 girl, never thought that she would also become a member of the urging army, “A generation has a generation of AI fat grandchildren.” ”

On platforms such as Douyin and Xiaohongshu, AI pet short dramas such as “The Revenge of the Orange Cat”, “Boss Schnauzer Fell in Love with Me”, and “His Highness the Bichon Frize She Dominates the World” have been played more than one million times, and there are many fans in the comment area urging them to update every day.

The rapid development of AIGC technology has greatly reduced the threshold and cost of creation, allowing “one person, one computer” to weave cute pet film and television dreams.

“Her Highness Bichon Frise, She Dominates the World” was produced by Chili Candy and 3 other partners, from script to finished film in only 4 hours, and the production cost is close to zero, but it has a single episode with more than 6 million views in 3 days on the short video platform.

But what really hits the G-spot of young people is the cute and cool dual experience brought by these furry starring actors. The social animals who were beaten by KPI during the day will can’t help but send a barrage of “Thank you for the monitoring demolition” when watching the AI orange cat move bricks at the construction site late at night, and when the fat orange counterattacks and becomes the wolf of Wall Street, it will automatically replace “my Internet mouth”.

The chemical reaction between anthropomorphic narrative and cute appearance turns heavy reality into chewable “emotional gummies”. “Real cats can only lie on the scratching post and rot, but the AI cat has achieved a part-time counterattack for me.” Watching the big fat oranges he raised collapse on the scratching post every day, Meng Qi, a post-00s girl, smelled the “smell of cattle and horses” on AI cats and dogs.

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From palace intrigue to workplace counterattack, AI cats and dogs use their soft and cute claws to tear open the cracks of reality, and turn the daydreams that migrant workers dare not do into serial skits into serial skits.

The narrative of the struggle of AI pets in plush coats is essentially still a gentle resistance of contemporary young people to the dilemma of reality – since it is powerless to change reality, it is better to teach AI cats and dogs to “cool” themselves first.

After all, who can refuse a Maltese who can play “House of Cards”?

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When the human skit is still stuck in the bridge of “the domineering president chasing his wife in the crematorium”, the AI pet skit has already carried the KPI of “brain opening”.

In reality, the furry children who can only cook and act coquettishly have become resourceful “ruthless characters” in short dramas.

A big fat orange set a trap of “Manchu and Han full seats” with canned dried fish, and after getting the tiger drunk, he shaved off the tiger’s belly fur and made it into a tiger skin coat to show off through the city, so angry that the tiger was incompetent and furious at the “navel outfit”.

There are also golden retrievers who protect human babies, Teddy who is new to the workplace, orange cats who are on a mission to avenge their families, and dogs who bravely venture into Wall Street…… Creators generate pet avatars through AI and let cute pets advance various brain-opening plots through anthropomorphic settings.

This kind of brain-opening protagonist setting and cool plot have immersed many netizens in it, and even urged them to update every day. “Finally understand why my mother loves to watch short dramas, it’s going to be more and more” “The plot is getting more and more upside down, the next episode won’t be …… Bar”, and many pet owners in the comment area posted their masters “requesting to appear”.

or attracted by the cuteness of AI pets, or immersed in the novelty of the plot, many AI pet short dramas have gained millions of views on social platforms.

In fact, as early as last year, the popular “God Cat Daddy” on the YouTube platform created a precedent for AI pet short dramas. This bizarre short drama about an orange cat as a “dad” taking care of human babies, with an absurd plot and AI-generated cat images, has created 200 million views and half a million fans with simple picture stitching technology alone.

With the rapid development of AIGC technology, the threshold and cost of AI short dramas have been greatly reduced, and one person can create an AI pet short drama with one computer, and both the plot and generation effect have been greatly improved.

When he first brushed the pet AI short drama, Meng Qi was attracted by the exquisite pictures produced by AI. “The picture is very smooth, there are no stutters and goofs.” Last year, she was still enduring the slow-motion short videos of AI pet accounts frame by frame, but she didn’t expect that AI would be able to do short dramas in a year.

Chili Candy, the creator of “Her Highness Bichon Frise”, is the beneficiary of this AI technology equality.

As an employee of Hefei Taifang Culture Communication Co., Ltd., Chili Candy’s previous work was mainly related to live streaming, but because of his interest in AI technology, since the middle of last year, Chili Candy began to teach himself AI video generation, and focused on AI pet anthropomorphic accounts.

Puppies go out to play, drive race cars, climb hills…… Spicy Candy tried different scenarios and gained good traffic in the early stage, but with the influx of more and more creators, pet anthropomorphic videos that lack content have fallen into homogenization, and Spicy Candy’s account is also facing traffic exhaustion.

In March this year, Chili Tang began to try to create AI pet skits, and with the support of the company, a 4-person project team was established, which was responsible for scripting, raw pictures, AI video generation, post-editing and operation and distribution.

“The duration of pet anthropomorphic videos is generally about 15s, and short dramas are at least one minute, because the plot is added, and the production difficulty has also increased a lot.” Chili Candy told the alphabet list (ID: wujicaijing) that one person can generate several short videos a day, and a 1-minute short drama takes 3-4 hours for the whole team to produce.

In terms of production cost, chili sugar represents a basic cost of 0. “The anthropomorphic image of pets generated by tools such as ComfyUI is matched with Runway to create storyboard animations. ComfyUI is free, while Runway requires you to register a few more accounts and use the free credit of points to generate videos. ”

Compared with previous pet anthropomorphic accounts, the audience of AI pet short dramas is also wider. “The audience of pet anthropomorphic videos is mostly pet owners, and short dramas attract more young people who love pets and even love to watch short dramas.” With the blessing of dramatic narrative, this type of short drama has received a good number of plays, according to chili candy statistics, “the best-performing single episode exceeded 6 million views within 3 days.” ”

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Isn’t the cat owner in reality enough, why can these artificial AI cats and dogs win young people?

“Real pets are cute and healing, but after a long time, I still want to see something different outside of ‘cute’.” As a northern drifter, Hu Jia can’t keep pets because of the restrictions of renting a house, and the short video “cloud sucking pet” has always been her way to decompress, and she has also brushed bloggers on short video platforms before to put on pets in checkered suits or overlord costumes to shoot short dramas, “but the real pet is not controlled and cannot support the complete plot.” ”

In AI pet skits, TAs can not only transform into witty workers, but also use their soft and cute appearance to say sharp workplace sentences and vent their dissatisfaction with the unreasonable system; It can also become a “Doraemon” that accompanies the protagonist to counterattack, using superpowers to turn things around in the time-traveling plot.

“Although I am watching a pet short drama, because of the contrast between the image and the plot, I have a stronger sense of substitution.” The emergence of AI pet skits has given Hu Jia more choices for healing moments.

Contemporary young people are “beaten” by their bosses during the day and rely on “cloud sucking cats and dogs” to survive at night. Although cute pet videos in reality can be cured, AI “furry children” can also perform “cool dramas” that migrant workers can’t even think of – time travel, revenge, and workplace promotion…… While resonating with “the world is different”, young people are healed by cute pets.

In fact, this AI cute pet trend on the short video platform has been blowing since last year, and a number of AI pet anthropomorphic accounts have initially emerged.

In these accounts, dogs dance girl group dances, cats wear aprons to cook, and kittens and puppies send selfies from all over the world to travel around the world. In the comment area, young people frequently interact with these AI cute pets, either ordering “eel rice” with the kitten or shouting to the dog to “feel the world for me”.

There are also many AI pets entering the workplace and staging the daily life of migrant workers, which is difficult not to make people feel immersed. A Shiba Inu with a beer belly, it is often losing weight, will frown at the belly in the mirror, it likes to stay up late to play with mobile phones, go to work to fish and poop with pay, and sleep secretly during meetings. The comment area is full of resonance of “this is clearly playing me”.

“These AI pet accounts not only attract pet owners, but also people who are hit by anthropomorphic emotions.” Yang Yue, a short drama screenwriter, opened a pet anthropomorphic account with the setting of “social phobia cat” last year, “The social phobia crowd will resonate with my account very much.” There are also many pet anthropomorphic videos on the market with the theme of struggle, which attract people who need to be inspired by this inspirational emotion. ”

If AI pet anthropomorphic videos are still in the stage of young people’s “mouth replacement”, then AI pet short dramas have completed the evolution of “life director”.

Like human short dramas with the main themes of overlord, rebirth, and counterattack, AI pet short dramas integrate cool drama plots with cute pet elements, which not only satisfies users’ desire to explore complex stories, but also brings people a sense of refreshment that hits people’s hearts with plots such as counterattack and revenge.

“Her Highness the Bichon Frise, She Holds Power in the World” tells the story of a woman who returned to the Bichon Country as a princess from a welfare home and held power, including many of the battles of wits and courage with the ministers, which became a pet skit in the mouth of netizens.

The plot is not complicated, and it can even be called “simple”, but the cuteness of pets can instantly stimulate the love and acceptance in the hearts of humans.

A series of counterattacks that started from the bottom, in a humorous and witty way, reinterpreted the setbacks and vulnerabilities in life, making the originally heavy suffering easy and interesting, and also resonating with young people who have also experienced these setbacks, looking for their own emotional sustenance and spiritual comfort in the virtual cute pet world.

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When AI pet skits gradually become the new “emotional sugar substitute” for young people, the first batch of crab-eating creators are knocking on the door to monetization with these furry “dream stars”.

In “Her Highness the Bichon Frize, She Dominates the World”, not only pet shower gel and other products are exposed, but even the implantation of human food such as Thai boat noodle sauce appears. “This is the princess of the Bichon Frize” “For the sake of renewal, let her earn”…… Judging from the comment area alone, users’ acceptance of AI cute pets with goods is relatively high.

Chili Tang revealed that this was a cooperation attempt by her to take the initiative to find the brand. She explained that the number of pet brand merchants on the platform is relatively limited, and she hopes that the account can expand the “human products”, after all, the plot is anthropomorphic.

In terms of revenue from receiving and distributing goods, chili sugar said that it is inconvenient to disclose specific figures, and “the income can cover the cost of the team”.

In addition to receiving advertisements, window delivery is also the main monetization method for such accounts.

“I can now earn an average of about 5,000 yuan per month with window goods, and some bloggers I know earn about 1-20,000 yuan per month.” Before choosing AI pet short dramas as a part-time side hustle, Yang Yue considered monetization, “People and pet products can be linked, and users without pets can also buy some daily necessities to support creators.” ”

Platform advertising sharing and traffic incentives are also the most direct monetization methods. It is reported that the author of “Divine Cat Daddy” YPP can earn a minimum of $7K per month.

In addition, domestic creators have also explored a variety of monetization methods, including customizing AI short videos for pets, AI photos, and digitally cloning pets to “resurrect” pets, and realizing human-pet interaction.

Users upload pet photos and pay 99 yuan to 599 yuan to get themed art photos such as “National Style” and “Cyberpunk”. There are also digital cloned pet short videos, which train exclusive AI models through multi-angle shooting to generate birthday greetings, holiday greetings and other videos. Taobao data shows that the unit price of “pet digital cloning” service is concentrated in the range of 800 yuan to 1,500 yuan.

In Yang Yue’s view, the commercialization of the AI pet short drama track has potential and imagination, “If done well, the commercial value of anthropomorphic pet IP is very high, and it can be made into a pet trendy brand, co-branded with trendy plays, etc.” ”

But now, like most people who are stained with AI and want to sell lessons and cut leeks, pet AI accounts have also become the hardest hit area.

“1 million fans in 30 days, novices can easily earn 30,000 yuan a month”, “Use AI to make cat plot videos explode, attract 50,000 fans in 1 month”, “Create an AI cat plot account from 0 to 1, simple to make, easy monthly income of 10,000+”…… Many times, these bloggers who hang up the course link do not have popular short drama works, but they do not delay them in the slightest to ensure that you earn more than 10,000 yuan a month.

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