Today, when “intelligence” has swept all walks of life, the physical examination industry has also ushered in a wave of digital upgrading of the guided examination process. But when “intelligent guidance inspection” becomes the standard, who really achieves “people-oriented”? Who is still stuck in “process handling”? This article provides an in-depth review of the 4 mainstream physical examination and inspection products on the market, from user experience, technical implementation to operational efficiency, and comprehensively reveals their gaps and breakthroughs in the intelligent path. If you focus on medical digitalization, health management, or product experience design, this is an industry observation report that cannot be missed.
How will digitalization/intelligence reshape the physical examination industry? Who can catch the express train of AI healthcare, a new cross-border field? Let’s find out through the article…
1. Preamble
1. Background of competitive product analysis
With the integration and innovation of digitalization in various fields, the big health industry has also begun to digitally transform, begin to accept changes and embrace changes, among which the subdivided physical examination industry is no exception, whether it is an old head brand or a rookie from a large factory, they are laying out in advance for the next battlefield.
2. Selection of competitive product dimensions
The author of this article will give a review of the “Big Three” in the private physical examination industry,Meinian Health, iKang Guobin, Ruici Medical, and JD Health, which has entered the game as a large factoryJingdong Health Examination Center, 4 brandsConduct a comprehensive analysis of the “intelligent guided examination” products in the physical examination service process.
3. Why Analyze Intelligent Inspection?
Every round of technological revolution will trigger industry changes, and AI artificial intelligence has become the next technological breakthrough, and all walks of life are also starting their own digital processes to build their own “infrastructure”.In the future, only digital enterprises can have the opportunity to catch the express train of AI and become the industry leader in the next era, and intelligent guidance and inspection belong to the application side of digitalization, which is the most intuitive embodiment of understanding the degree of digitalization of an enterprise.
How can product managers do a good job in B-end digitalization?
All walks of life have taken advantage of the ride-hail of digital transformation and achieved the rapid development of the industry. Since B-end products are products that provide services for enterprises, how should enterprises ride the digital ride?
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The following will analyze the progress of various institutions in the process of digitalization and intelligence through the three dimensions of market, competitive products, operation and commercialization, understand their advantages and disadvantages, and provide reference and enlightenment for product direction and future battlefield.
2. Macro market analysis
1. Policy trends
RecentlyThe national government has introduced a series of policies to encourage and support the development of the physical examination industry and promote the standardization and standardization of the industryto meet the growing health needs of the people and improve the health level of the whole people.
2. Market size and trend
With the enhancement of national health awareness and the improvement of living standards, people’s demand for health is also increasing, and physical examination, as the “first stop” for health care and health management, has attracted more and more attention from the masses.
According to the data of the National Bureau of Statistics, according to the calculation of data agencies, the number of people inspected in our country’s physical examination market in 2020 will reach 456 million.In 2023, the number of people inspected in the physical examination market will reach 492 millionThe number of physical examinations is increasing year by year.
The market size of the physical examination industry will reach 233.6 billion yuan in 2023The scale maintained year-on-year growth, but the growth rate gradually slowed down to 7.65%. It can be seen from the two sets of data of the number of physical examinations (above) and income growth (below) that national health awareness is improving, and more and more people are beginning to have regular physical examinations, and at the same time, the choice of physical examination and investment in health are more rational.
3. Competitive situation analysis
In terms of market share, public hospitals accounted for the highest at 70.8%, followed by private institutions at 21.5%.
This analysis mainly targets private physical examination chain institutions that are more standardized and cover more cities, and are divided into echelons according to the scale of enterprise revenue.
The first echelon with revenue greater than 3 billion yuanThe enterprise hasI love health and national guestsandMeinian Great Health; Revenue of 1-3 billion yuan is in the second echelonof enterprisesRuici Medicaland entered the game as a big factoryJingdong Health Examination Centerand head hospitals; The third echelon of revenue Xiaoyu is 100 million yuan, mainly concentrated in local hospitals.
4. Overview of the industrial chain
The physical examination service industry chain can be summarized into three parts.
Upstream suppliersMainly including: medical devices and consumables; third-party product/inspection agency; other service providers; Pharmaceuticals and health care products;
Midstream physical examination service providerIt is mainly composed of: public hospitals and private physical examination institutions;
Downstream consumer groupsIt mainly includes: health examination (individuals, enterprises, governments and institutions); special physical examination (occupational disease, enlistment and enrollment, driver’s qualification physical examination, etc.);
Some related industries will also become consumer groups for physical examination services, mainly from banks, health insurance, wearable health device manufacturers, etc. that can provide health management derivative services.
5. Industry stage division
The development process of China’s health examination industry can be divided into three stages from the perspective of mode and service.
Among them, in the third stage, all chain private physical examination institutions are successively exploring the road of digital transformation, building digital infrastructure, constantly exploring business models and service processes, and bursting out more model innovation and service innovation.
Every round of technological revolution will trigger industry changes, the maturity and popularization of AI artificial intelligence technology is the next predictable new technology battlefield, how to use the wave of artificial intelligence, advance into the field of AI medical care, and become the industry TOP1 in the next 10 years, maintain the advantages of the industry, which will be more concerned by the current “head players”.
Digitalization is the foundation of intelligence, and intelligent guidance, as the application end after digital infrastructure, is the most intuitive embodiment of understanding the degree of digitalization of an enterprise.Who is one era behind and who is ahead of another, we will make the most intuitive understanding and judgment from the degree of digitalization.
Let’s take a look at what stage the private leading institutions in the physical examination industry are at in terms of digital application. What phased results have been achieved?
3. Competitive product analysis
1. Product Profile Analysis (Strategic Layer)
In private institutions,Ruici Medicalbethe first physical examination institution to complete digital transformation; Jingdong Health Examination CenterWith strong platform advantages and online service capabilities,Enter the game and digitize；
It has more than 570 physical examination centers and the largest number of storesMenian is healthy“ALL IN AI” was proposed, and the online intelligent guide inspection has not yet fully integrated the online and offline service processes.The digital transformation of complete C-end services has not yet been realized; AKCOME State Guest has also realized the digitization of the physical examination process, the number of stores exceeds 170,It is the largest digital transformation sample in the industry so far.
2. Functional Comparison (Scope Layer)
This analysis will focus on the physical examination in a broad sense, that is, after the physical examination appointment to the user gets the physical examination report, which is also redefined in the product analysis according to the service scope covered by the research product.
【Pre-inspection Service】
presentlyThe pre-store guidance service that can be provided by all four products has basic coverage for pre-store services, it is not difficult to find from the functional comparison,AKCOME’s intelligent guided examination has more comprehensive functional coverage before the physical examination。 We are concerned that JD.com and AKCOME can still carry out independent increase projects, and “historical health abnormalities” and “store guidance” are the two service scenarios of AKCOME innovation.
In the front desk registration section,JD.com uses mobile phone self-service face recognition registration, breaking through the traditional process and realizing the innovation of the automated registration process.Ruici completes the registration process through self-service machines, while Meinian and AKCOME prefer manual registration at the offline front desk. 【Inspection Service】
As of 2025,Ruici, JD Health, and AKCOME have all realized a paperless physical examination process, and Meinian’s paper physical examination form is shared with online intelligent guidance examination, is in the process of digital transformation.
From the perspective of functional comparison,Each company can achieve basic functions and services in intelligent guidance, additional payment, autonomous operation, real-time reporting, and service evaluationaboutJD Health and Meinian have stronger timeliness and more comprehensive information, can achieve real-time specific inspection reports,Although AKCOME also has real-time reports, it only displays abnormal physical examination results。 On the basis of providing real-time reporting services,JD.com directly connects with online doctor consultation services, while AKCOME uses AI capabilities to provide online consultation. Ruici’s intelligent guidance is used as a purer intelligent guide in terms of functional services, there is no online additional payment and real-time reporting function.
Currently inIn terms of special service linkage, JD Health and AKCOME are more leading, combined with JD Health’s own business sector coverage and online doctor capabilities, there is a service linkage between traditional Chinese medicine and medical aesthetics; AKCOME also covers services in oral, vaccine, traditional Chinese medicine, etc. according to its own business capabilities.
【Post-inspection Service】
With the support of JD Health’s huge business structure, JD.com’s post-inspection service coverage is more comprehensive, and the coherence of customer service is better; Meinian Health is also making efforts in health management, and also has a special health plan.
【Summary】Ruici MedicalIt was the first to realize digital physical examination, which is more inclined to physical examination guidance in terms of function;
JD HealthWith the background and resources of large factories, it is digital when it enters the game, and has more comprehensive service coverage;
Menian is healthyIt also coexists with the process status of online and offline physical examination forms, but most of the basic functions of intelligent guidance have been covered;
I love health and national guestsAlthough there is still room for improvement in post-inspection services, the functional services before and during inspection are more comprehensive.
3. Functional Structural Layer (Structural Layer)
【Summary】
From the perspective of the structural layer, Ruici and AKCOME have launched intelligent guidance and inspection independently, and independent mini programs can serve more focused and vertical; Ruici focuses more on guided inspection services, while AKCOME has expanded its scope of services, and both have simple and clear product structures.
Meinian and JD Health are integrating intelligent guided inspection on the server-side mini program, which can achieve better service circulation in the whole process of physical examination. From the perspective of the structure diagram, JD.com will use the guide examination form as a physical examination appointment before triggering the secondary page to be seen, which can not only allow users to focus more on using the guide examination service, but also have a better integration with its original physical examination service; Although Meinian Health is also a second-level page used, it splits the “intelligent guide inspection and electronic inspection form” into two independent functions, which can make the function more vertical and extreme from a technical point of view, but it increases the difficulty of operation for the actual use of users, and it is not difficult for us to see from the structure diagram the complex jump between different functions.
4. Experience Analytics (Presentation Layer)
4.1. Post-appointment scene – homepage
Ruici does not currently have a separate homepage, the electronic guide test form needs to be directly scanned during the physical examination to be adjusted,Therefore, the homepage section will not analyze Ruici for the time being. “In color”The design is extended around the brand colors of each company, emphasizing the physical examination service sector. JD Health uses a large amount of green as the main color of the background, Meinian Health uses blue as the main color of the guide card, and AKCOME uses an orange-blue gradient color to cover the background color and elements.
“On Layout”JD Health and Meinian are based on comprehensive service applets, with status cards embedded at the top as attention to pre-physical examination information; As an independent mini program, the homepage is full of pre-physical examination information and services.
4.2. Post-appointment scenario – functional service
On the secondary page, JD Health displays the information details after the appointment, benchmarking the functions of the AKCOME homepage.
ColorJD.comIt is still a dark green background, which highlights the content of the text information, and uses the weather of the day as a base map element and dynamic effect.Through the warm reminder of the weather, the user care before arriving at the store is highlighted, making the service more warm。
AKCOME’s unique service scene “store guidance, historical abnormality”The expansion of this function is more centered on the core physical examination service, which also achieves the effect of pre-examination care.
4.3. During the physical examination – homepage
AKCOME and JD Health both highlight queuing information on the homepage, and Meinian needs to click “Intelligent Guidance” to enter the details page to view.
4.4. Guided inspection leaflet
【Conclusion】
As the core page of each customer’s physical examination, the guide checkup page will directly affect the user experience.
“In color”It is still visually presented by using the main colors of each brand.
“On Layout”The layout of the four intelligent guides is generally the same, and there are different styles in local details, functions and visuals, mainly “warm reminders”, “physical examination information cards”, “queuing information cards”, and “department lists” as structures.
Among them, Ruici, JD.com, and AKCOME take “queuing information” as a higher priority visual center in the inspection guide, return to the essence of the physical examination process, and give priority to customers to complete the physical examination service.
As mentioned above,Meinian has made a functional split of “electronic inspection form and intelligent inspection”.The list of physical examination items and queuing information are used as two functional modules,It can make customers pay more attention to the operation of the current function, but the jumping of each functional module has a certain degree of complexity, and the difficulty of using it is increased。
【About the physical examination code】
JD Health, Meinian, and Ruici all put the physical examination code outside, and AKCOME received the physical examination code on the secondary page to present;
【About the list of items】
4 intelligent guided inspections, all of which are displayed to be inspected with a better understanding of customers,Meinian, Ruici, and AKCOME through the form of department matrix, which is convenient for customers to scan and understand the uninspected items at a glance,JD.com uses a tiled list to show it, and display each department project in a form with a smaller granularity.
【About the bottom tab】
Cooperate with the inspection formThe bottom tab with functional navigation function is mainly in Meinian and Ruici, all of which display the functions of project operation (abandonment/postponement) and informed signature.
4.5. Self-service addition page
【Conclusion】
Currently onlyJD Health, AKCOMEintelligent guided inspection,After the appointment and inspection, customers can independently complete the project addition and payment, and Meinian can support the payment function, but cannot choose the project independently.
JD HealthUse the top tab swipe form as a category, and select through the item list;
iKangIt is classified in the form of the left drawer bar, and also selected by the item list, and can also be selected through the search bar, intelligent recommendation and popular screening, which is more diverse and convenient.
4.6. Real-time report page
【Conclusion】JD Health and Meinian issued a “real-time physical examination report”, the product has stronger timeliness and greater coverage; whereasAKCOME issued a “real-time physical examination abnormal report”, displays only for exceptions.
In terms of user experience, Meinian is more like a real-time online report, and JD Health and AKCOME are more like health services that combine a closed loop of the process.
Mei Nianreal-time results are only asPresented in a structured report with very clear conclusionscombinedid not do health service extension and service connection;
JD.comNot only does it have structured reporting data,There is a richer health interpretation and is connected to the doctor’s online consultation service, for health follow-up;
iKangThere are also detailed interpretations, at the same timeThere are relevant recommended projects and service extensions, and saw that there isAI ConsultingProvide interpretation services to customers.
4.7. Focus on guidance and inspection
JD Health, Ruici, and AKCOME have adopted a multi-queue model in the guidance of the physical examination processDue to the limited number of research and experience package items,No multi-queue logic was found。
JD.com and Ruici adopt independent queue logic in the “color ultrasound room”, and AKCOME not only has an independent queue in the “color ultrasound room”, but other departments can also have independent queues； Among them, JD.com adopts the form of “comprehensive queuing” and “independent queuing” to display separately, so that users can pay more attention to the main queue; Ruici and AKCOME use to display the queue information in the card, which is more convenient to pay attention to the overall queue information.
Among them, we are concerned thatIn the “Smart Heart Sticker” project, there is an independent countdown module displayed at the bottom, which has a strong reminder effect for special projects。
4.8. Online signing
【Conclusion】 All four intelligent guides can realize online signature, and the functions are clear and smooth.Meinian is currently not deeply integrated, only used in project abandonment and postponement scenarios, and the signing and physical examination links of JD Health, Meinian and AKCOME are more deeply integrated.
Ruici and AKCOME are the front desk registration link, and the overall informed consent is signed, and the signature will be reused in the subsequent informed linkAmong them, Ruici will pop up the signature confirmation required by the department in time according to the online queuing process.
Mei NianIntelligent guidance is possibleThe user takes the initiative to enter the signature and reuse the signature. JD.comAccording to the queuing process, the department’s signature will also pop up in time, but the user needs to sign manually repeatedly.
4.9. Physical examination verification & completion page
【Conclusion】
After the completion of the physical examination project,RuiciIntelligent guidance inspectionThere are no obvious guidance prompts; JD Health, Meinian, iKangequalGuide customers back to the front desk to complete the verification of the order, and AKCOME intelligent inspection has more user care attributes in this link.
JD physical examinationAfter the project is completed, the user guidance is completed through pop-up windows and page cards, and the final front office verification action is completed.
Meinian – electronic inspection form, the user will be guided back to the front desk in the form of a card, and the card will be changed to the status of physical examination completion after verification.
AKCOME intelligent guidance inspection, also through the form of a card to guide the user back to the front desk, after verification, the physical examination is completed in the form of a pop-up window, and the card also changes the status of the physical examination and supports the sharing of this physical examination form.
4.10. Physical examination report
【Conclusion】
The physical examination report belongs to the post-physical examination service scenario, although it does not belong to the core service of intelligent guided examinationAs a user, I prefer to continue to use one product to complete all service processes, so the reporting function can not only provide convenience for customers, but also provide a platform and space for the extension of subsequent health services.
presentlyRuiciwill“Ruici Electronic Examination Form” and “Ruici Physical Examination RICI (Appointment Report)” are two independent mini programs, focusing more on their respective functional sections.The circulation of carriers is carried out through the issuance of text messages through reports.
JD Health, Meinian, AKCOME,are all in intelligent guided inspection,There is an entrance and landing page to directly view the report, and it has the ability to more integrate and serve customers, laying the foundation for the extension of health services in the later stage.
4. Summary
Summary of [Ruici-Electronic Inspection Form]
Ruici is one of the “Big Three” of private physical examination,The first institution to complete the digital transformation of C-end services for physical examinations has a first-mover advantage and potential energy, and has played a leading role in the digital transformation of the industry.
As its product name “Ruici Electronic Inspection Sheet” focuses on the inspection process, its core function is focused on the inspection process.The online guided examination and offline physical examination process are highly suitable； However, the diversity of UI/UE design and functional services has created a certain gap with other institutions.In the future, there is a lot of room for optimization in the expansion of related health services.
Summary of [JD Health-Intelligent Guided Inspection]
“JD Physical Examination Center” is backed by JD Health and has the advantages of an innate large factory. In the strategic layout of JD Health’s “medical + examination + medicine + medical insurance”,As one of the strategic units, physical examination not only adds the scene of offline “examination”, but also provides underlying capability support for online testing services, and is also the basic data source in users’ health services.It provides a solid foundation for its “retail pharmacy + medical and health services” ecological closed loop.
JD Physical Examination Center and intelligent guided inspection will be launched from 0 to 1 in 2023, so that the online experience and offline process have a very high fit.It is more like the “Beijing International Trade Phase III” rising from the “zero foundation”, without having a digital transformation process like the “Big Three” in the physical examination industry, let alone allowing new systems and new products to overcome the problem of “old system, old process, old cognition”, to adjust the operation model that lasts for 20+ years.
JD Intelligent Guide Inspection has excellent product strength, and it is a digital physical examination service when it enters the game.butThe focus of JD HealthIt is not necessarily in the physical examination, so after the “completion” of the intelligent guided examination, it will not focus too much on the physical examination process in the iterative upgrade in the future, but insteadIn terms of the expansion of health service functions, how to connect the physical examination scene with other businesses and connect the overall situation.
Summary of [AKCOME – Intelligent Guided Inspection]
AKCOME intelligent guided inspection is as of now (2025),It is the largest C-end digital transformation institution in the physical examination industry.The transformation covers more than 170 physical examination centers and serves more than 10 million customers every year.
How to let tens of millions of users experience the same online and offline physical examination process and service quality in more than 100 stores, AKCOME seems to have found a corresponding solution through intelligent guided inspection products.At present, it is not only a benchmark for digital transformation in the industry, but also has a certain reference and reference role in the path and methodology of C-end digital transformation in other industries.
AKCOME intelligent guidance not only plays a role in guiding the process in the physical examination, but alsoIt has become a “service center” in the new scenario, in the depth of service(real-time reporting, follow-up health services),Service width(Other Sub-Brand Business Lines)All have been extended functionally, and AI artificial intelligence is also triedto explore better user experience and new service scenarios. RecentAKCOME continues to explore in the fields of AI and health management, and intelligent guided inspection, as the infrastructure of future physical examination scenarios, may become its carrier and breakthrough.
【Meinian Health – Intelligent Inspection】
Meinian Health as an industryThe organization with the largest number of stores and the largest number of customers has not yet fully completed the popularization of the intelligent guidance inspection sector, There will be a situation where paper physical examination forms and mobile phone guidance coexist during the physical examination. aboutThe difficulty of digital transformation of such a large and large-scale institution will also increase exponentially, but under the industry trend, digital physical examination is inevitable.All that remains is a matter of time.
In terms of product capabilities, Meinian Intelligent Guide Inspection has its own brand color as the main tone, and has a clear UI content interface, as wellFocusing on the extension of physical examination guidance + health services, the horizontal and vertical functions are more diverse.Through the product we areIt can be seen that the strategic layout from “ALLIN digitalization” to “ALLINAI” is still available, but there is still some room for improvement in the actual product UE interaction logic and user experience.
Meinian healthWith “AI + medical care” as the core strategy, intelligent transformation is being carried out around the whole process of physical examination. The difficulty of digital and intelligent transformation lies not only in the product, but also in the cognitive upgrade of all employees.How to work with the system, especially how to let frontline employees know what the product is, how to use it, and how to guide customers. As a physical examination institution that has been in operation for 20+ years,It is undoubtedly a challenging thing to have a large group of employees such as doctors, nurses, customer service, etc.
【Summary】
The digital and intelligent opportunity period of China’s big health enterprises is ripe. First, we can see that the integration of online and offline is accelerating; Second, we can see that mature enterprises contain “sleeping power”, massive data assets, and customer relationshipsIf it can be stimulated and reshaped by digital means, it is expected to produce exponential value increments.
“Intelligent Guided Inspection”productsIt not only replaces the “paper physical examination form” of traditional physical examinationStill isIt is a channel and platform to reshape the physical examination service process, upgrade the business form, and open up the future strategic blueprint of the enterprise, and it is also the necessary infrastructure when stepping into the future AI battlefield. Whoever can grasp the service of this scenario and meet the real health needs of users may get the ticket to AI intelligent health services.Let’s look forward to it together.
References
Meinian Health official website
AKCOME Guest official public account
AKCOME Group official website
Ruici Medical official website
JD Health official website
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