In the era of digital marketing, private domain operation has become a key strategy for enterprises to deeply interact with users and achieve long-term growth. With its huge user base and diversified functional scenarios, the WeChat ecosystem provides enterprises with a wealth of private domain operation tools. This article will provide an in-depth analysis of the five core scenarios in the WeChat ecosystem – official accounts, personal accounts, communities, mini programs and video accounts, and explore how to achieve a complete link from user cognition to conversion through the combination strategy of these scenarios.
In WeChat’s super ecosystem of 1.3 billion monthly active users, private domain operations have long evolved from traffic harvesting through a single channel to refined user asset operation with multi-scenario collaboration.The five core scenarios of official accounts, personal accounts, communities, shopping guides, mini programs and video accounts (including live broadcasts, short videos and WeChat stores)., just like forming a “digital city-state” operated by a private domain – each scene carries unique functions and forms an organic structure through data links.
Whether it is the cold start of cutting-edge brands or the digital transformation of traditional enterprises, understanding the functional boundaries and synergistic logic of the five scenarios of the WeChat ecosystem is the underlying project for building a private domain operation system.
The official account is the content center, using long-term content such as in-depth graphics and texts, industry reports to establish brand awareness; The personal account is a bridge of trust, and the user reaches through 1v1 dialogue. The community is an emotional position, and user stickiness is cultivated with circle interaction; The shopping guide is an OMO service node, connecting offline experience and online conversion; Channels and mini programs are dynamic conversion engines, short video live broadcasts stimulate immediate interest, and WeChat stores complete the closed loop of transactions.
The five scenarios are both independently operated and formed in the user journey“Cognition – Connection – Service – Conversion – Precipitation”The full link of the
I will adopt this article“Dismantling – Combining – Actual Combat”The third layer reveals the landing methodology of the scenario combination strategy at different stages such as attracting new customers, retaining and repurchasing through industry cases such as retail, education, and beauty.
It is particularly noteworthy that in the context of the deep opening up of the WeChat ecosystem, how user behavior data can flow and add value in five scenarios – such as the offline demand labels collected by shopping guides, how to feed back the personalized recommendations of mini programs, and finally achieve accurate matching of “people, goods, and fields”. Next, we will start with the “functional disassembly” of a single scenario and gradually reveal the core password for the construction of private domain operation positions.
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01 Introduction to the scenario between the operation of each user
In the WeChat ecological private domain operation system, each user operation scenario is like a unique “organ” of a living organ, assuming an irreplaceable core function.
In this part, I will start with basic cognition and introduce these five operation scenarios to you:The official account is the content center, the personal account is the relationship link between the community and the community, the shopping guide is the offline connection node, the mini program is the conversion engine, and the video account is the traffic entrance.
The five scenarios operate independently and collaboratively, jointly building a complete private domain link from cognition to transformation. Next, I analyze the precise positioning of each scene one by one.
01 Official account: the carrier of brand content
The official account is the core carrier of long-term content in the private domain system, and it plays a role“Brand Awareness Building + User Value Education”The dual role of. It builds a professional image of brand IP through long-form content such as in-depth graphics, industry reports, and user stories – for example, beauty brands use the “Ingredient Lab” column to popularize science and skin care knowledge, and the education industry uses the “Parent Classroom” series to enhance user trust.
A high-quality article can continue to reach new users through platform recommendations, circle of moments forwarding, and historical message search, becoming the “source of living water” for private domain traffic.
Taking my official account as an example, I am playing the role of building a personal IP image.
02 Personal account + community: the field of user relationships
The personal account is a 1v1 trust bond, which realizes hierarchical user reach through personality building (such as professional shopping guides and life consultants), and is suitable for delivering personalized services (such as product usage guidance and member-exclusive benefits). The community is a layered emotional container, using topic interaction (such as daily good things check-in) and group belonging (such as VIP member groups) to enhance user stickiness. The two complement each other:Personal accounts solve “customized needs” (such as 1v1 consultation for high-net-worth users), and communities solve “large-scale operations” (such as centralized promotional activities)。 The key to operation lies in the hierarchical operation of users: new users first enter the community to complete basic cognition (set up group welcome words + newcomer benefits), and highly active users are deeply bound through personal accounts (regularly send exclusive discounts), forming a collaborative system of “light interaction in the community and heavy service in the individual account”.
03 Shopping guide: OMO (online, offline) service series
The shopping guide is the only role in private domain operation that connects offline scenesExperience Delivery + Data Collectiondouble value. For example, in the offline stores of beauty brands, shopping guides build trust through product demonstrations, skin quality testing and other services, and guide users to add enterprises and micro (such as “scan the code to receive member-only care plans”); Online, shopping guides push mini program product links or community activity notifications based on user needs collected offline (such as the “sensitive skin” tag). Its core value lies in the online feedback of offline behavior data – for example, a clothing brand shopping guide records the user’s “try-on size + preferred style” and synchronizes it to the private domain tag system, increasing the recommendation accuracy of the mini program by 35%.
04 Mini Program: “Smart Shelf” for Private Domain Transformation
Mini programs are the core carrier of the closed loop of transactions in the private domain system, with the characteristics of “ready-to-use + in-depth data tracking”. It is not only a product display shelf (such as product detail pages, promotional activity pages), but also a collector of user behavior data – user browsing trajectory, add-on purchase records, payment frequency and other data, which can feed back the private domain label system and achieve accurate repurchase reach.
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Typical application scenarios include: community group buying (mini program group function to improve conversion rate), member-exclusive rights and interests (points redemption mall enhances stickiness), offline code purchase (shopping guide guides users to scan the code to place orders, and synchronously generates order labels).
Of course, there is news that WeChat stores will replace mini programs and play the role of transactions.
05 Channels: The “traffic engine” of content fission
Channels is the only scene in the WeChat ecosystem that opens up the public domain and the private domainShort video + live streamIt stimulates immediate interest of users and becomes a “new growth pole” for private domain traffic. Short videos are suitable for creating brand personas (such as founder IP appearing on the scene to tell brand stories), product planting (such as beauty tutorial videos guiding clicking on mini program links); Live streaming can interact in real time (such as lottery draws, limited-time flash sales), quickly gather traffic and direct traffic to the community or personal account.
Its unique advantage lies in its social fission attributes: users can like and forward the content of the Channels account to reach the circle of friends, forming a link of “public domain exposure – private domain precipitation”.
I will provide you with a panorama of the scene between user operations, which is worth saving and collecting.
02 Scene combination – activate the chemical reaction of the WeChat ecosystem
When the five private domain scenarios complete independent positioning and construction, the real operational value lies in the chemical reaction between the scenarios. We found that these scenes do not exist in isolation, but are intertwined and complementary to each other.
In order to maximize the potential of the WeChat ecosystem and realize the in-depth mining and transformation of user value, it is necessary to explore the combination strategy of these user operation scenarios.
Next, we will break down three major scenarios:User diversion, undertaking services, grass planting and transformationto reveal the combination of WeChat ecological private domain operation.
01 User diversion scenario
In the WeChat private domain operation map,“Official account + personal account/community”constitutes an efficient user diversion and undertaking link.
For mass brands, the official account is the traffic entrance, attracting users’ attention with high-quality outputs such as dry goods and good articles, popular science content, etc., and then directing users to personal accounts through the menu bar “Add Qiwei” button, or hooks such as “add friends to receive benefits” in the tweet. As a hub, the personal account establishes a 1v1 connection with users with professional personalities, and naturally guides them into the community according to user needs. The community assumes the role of large-scale operation, precipitating users through welfare push and interactive activities, forming a closed loop of “official account drainage-personal account acceptance-community retention”. The logic of high-end luxury brands highlights the characteristics of exclusive services. They also use official accounts to convey brand style content, but the diversion link focuses more on the in-depth operation of personal accounts. Users can add brand-exclusive consultants through the official account touchpoints, enjoy one-on-one product consultation and customization services, skip the community link, and strengthen the user’s exclusive experience with private and high-end services. This differentiated combination not only maintains brand tonality, but also accurately anchors the needs of high-net-worth users, so that each scenario is closely related to the core operational goals and releases the maximum effectiveness of the portfolio strategy.
Similarly, there is more than one scenario for user diversion, mini program + personal account + community, you can draw inferences from one example and try more permutations and combinations.
Next, we will continue to talk about user engagement and services.
02 User undertaking and service
There are many ways for users to undertake, here, I will list two commonly used undertaking methods, the first isCommunity + personal number, the second isShopping guide + community。 I would strongly recommend adding friends to the private domain, first the personal account, and then the community, to complete the retention of the two positions of users. You can conceive links in your mind, and you can also adjust your business immediately after reading the article.
Community + personal numberLet’s analyze the first part: community + personal account.
In the user undertaking and service scenarios, the combination of “personal account + community” forms a golden matrix of private domain retention.
Users first add personal accounts through the drainage link, and the brand uses the personal account as a contact point to complete the collection of basic needs and trust building, and then guide users into the community.
As a large-scale service position, the community provides users with customized 1-to-many services, such as pushing exclusive benefits, launching group check-in activities, and enhancing user activity and brand belonging with the help of group interaction atmosphere.
When users generate personalized needs, community operations immediately launch 1v1 in-depth services. This model realizes the efficient collaboration of “community coverage of common needs and solution of individual problems”: the community improves service efficiency with large-scale operation, and the personal account meets the exclusive demands of users with accurate interaction.
The dual-position retention strategy allows users to immerse themselves in the collective vitality of the community and enjoy the refined services of personal accounts, ultimately strengthening user retention stickiness and building a solid private domain user service ecosystem.
Shopping guide + community
In the user acceptance and service scenario, the combination model of “shopping guide + community” has the unique advantage of real person connection.
As a special “service hub” in the 1v1 scenario, the shopping guide is not only the first contact point added by users, but also the core organizer of community operations. After users add WeChat to the shopping guide enterprise through offline stores or online channels, the shopping guide first provides exclusive services in the form of 1v1, such as product explanation and demand collection, and at the same time guides users to join the community.
When users enter the community, the shopping guide becomes the “group master” and assumes dual operational responsibilities: on the one hand, complete the acceptance of users into the group, and quickly shorten the distance through customized welcome messages and group benefits (such as exclusive coupons); on the other hand, it leads the daily service and maintenance of the community, regularly pushes welfare information such as points flash sales and theme activities, and responds to product inquiries and after-sales problems in real time.
For example, in the beauty industry, in response to users’ skin questions, shopping guides not only provide solutions in 1v1 scenarios, but also initiate skin care knowledge sharing in the community to enhance the pertinence of group services.
This model deeply integrates the temperature of offline services and the large-scale operation of online communities, allowing users to enjoy the 1v1 accurate service of shopping guides, and obtain multiple benefits and interactive experiences in the community, which not only improves user retention stickiness, but also strengthens the professional image of brand services, and realizes the full-link user undertaking from individual demand response to group atmosphere creation.
summaryBoth patterns are followed“First deep link, then large-scale retention”Logic, allowing users to improve stickiness in refined services and group interaction, interpreting that “the private domain is not a simple accumulation of traffic, but a user service position operated with care”, and releases the maximum value of user undertaking and service with a combination of scenarios. Of course, the above two links are the combinations that I use more often, and both combinations will keep users in both personal accounts and WeChat communities.
03 User planting and conversion
Under the WeChat ecosystem, users have a wide variety of scenarios for planting and converting, including:“Community + Mini Program”、“Shopping guide + mini program”、“Community/Personal Account + Live Broadcast”are three particularly important models. Of course, you can also extend the permutation and combination of “official account + video account”, “official account + mini program”, and “shopping guide + video account”. Here’s a specific breakdown of the three main scenarios I just mentioned.
Community + Mini ProgramIn the scenario of user planting and conversion, the combination of “community + mini program” is the core leverage for leveraging transactions.
As a grass planting hub, the community activates users’ interest in consumption with diverse content: either releases welfare signals such as “full discounts” and “limited-time specials”, or shares product usage scenarios (such as cool matching guides for summer drinks), with graphics, videos and other forms to create a rush to buy atmosphere and resonance within the group, and complete the user’s mental grass planting.
At this time, the mini program completes the transformation. The operator pushes the mini program link in the community to seamlessly connect user needs. For example, after the community releases the content of “Mini Cola Full Box Special”, the mini program product card is attached at the same time, and users can click to jump to the details page to quickly complete the additional purchase and payment.
This model of “community grass planting warm-up, mini program transformation and closing” not only stimulates consumption impulses with the help of the interactive atmosphere of the community, but also relies on the convenient attributes of the mini program to reduce decision-making costs. The community ignites demand, and the mini program builds channels, allowing users to complete the transaction from interest germination to order transactions in one go, building an efficient closed loop of “grass planting-transformation”.
Shopping guide + mini program
Next, I will introduce you to the scene of shopping guide + mini program.
In the scenario of user planting and conversion, the combination of “shopping guide + mini program” can complete the transmission of real human trust + efficient transaction conversion.
As a physical contact point for brand services, shopping guides rely on 1v1 communication scenarios to output personalized recommendations based on user demand tags (such as skin type and consumption habits). For example, beauty shopping guides recommend suitable makeup products for users’ “concealer needs”, share usage tips and exclusive discounts, and build trust with professional services.
Mini programs can complete transaction conversion. The shopping guide pushes the mini program product link in a timely manner during the recommendation process, and users can click to jump to the details page to complete the product information viewing, discount verification, order payment and other actions.
This model deeply binds the “real person trust endorsement” of the shopping guide to the “convenient transaction attributes” of the mini program: the shopping guide activates consumer demand with professional services, and the mini program undertakes the purchase behavior with a smooth link, forming a complete closed loop of “demand mining, trust construction, and rapid conversion”.
Community/personal account + live broadcast
In the user grass planting and conversion scenario, the combination of “community/personal account + live broadcast” builds a three-dimensional operation link of “traffic aggregation, real-time conversion, and continuous precipitation”.
Before the live broadcast, the community and personal accounts complete the live broadcast warm-up: the community releases live broadcast previews and welfare spoilers (such as exclusive lottery draws, limited-time discounts) to create an atmosphere of anticipation; The personal account pushes live broadcast information 1v1 for highly active users, and accurately invites based on user preferences, such as recommending new products live broadcasts to users who pay attention to makeup in the beauty field.
After the live broadcast started, users flocked to the live broadcast room, and the anchor stimulated consumption through product demonstrations, interactive Q&A, and real-time discounts. At this time, the community simultaneously released live highlight content, snap purchase reminders, and personal accounts followed up on 1v1 services to answer questions about placing orders.
After the live broadcast, the community reviews the highlights of the live broadcast (such as playback links, winning lists), and pushes customized recommendations to the personal account (such as the extension of the products that users pay attention to in the live broadcast).
Community/personal account + live broadcast is also a scenario that I often use, community and personal account become the initial traffic pool and secondary conversion position of live broadcast traffic, and live broadcast is the core scenario to activate conversion, so as to achieve “private domain traffic recycling, grass planting and transformation seamless connection”.
summary
In the user grass planting and conversion section, the combination of the three major scenarios forms a strong conversion matrix.
“Community + Mini Program” uses community content to plant grass to activate consumer interest, and Mini Program undertakes a closed loop of transactions to achieve “interest stimulation – conversion closing”; “Shopping guide + mini program” builds trust with the help of professional recommendation of shopping guides, and mini programs provide convenient transaction paths to complete “demand mining – rapid conversion”; “Community/personal account + live broadcast” builds a link of “traffic precipitation-explosive conversion-continuous operation” through warm-up and convergence, live broadcast conversion, and follow-up operation.
In fact, these combinations are a verification of one sentence: the core of private domain conversion is scene collaboration, through content touch, trust construction, interactive drainage multi-dimensional efforts, so as to make grass planting more accurate and transformation more efficient, and realize the whole process of users from the germination of demand to the transaction of orders.
03 Practical cases of scene combination
In the first two parts, I have deeply dismantled the positioning of WeChat ecological user operation scenarios, as well as the combination mode of user diversion, undertaking services, grass planting and transformation. But how to implement theory efficiently? Next, we use practical cases of education, FMCG, and retail to visually present the application strategies of scenario combinations in real operations. How can different industries use scenario collaboration to achieve user growth, conversion and efficiency?
01 Education industry: in-depth service-oriented scenario combination practice
In the field of online education, the combination of “official account + community + class teacher (personal account or shopping guide) + mini program” forms a full-cycle operation link of “content drainage – in-depth service – effect precipitation”.
Taking a workplace skills training institution as an example, it has increased the course completion rate to 82% and the referral rate to 45% through the collaboration of four major scenarios, verifying the practical value of the in-depth service scenario combination.Official account: Content hook accurate drainage
The agency publishes a series of tweets every week, with “Free Resume Optimization Template” as a hook to guide users to pay attention and add shopping guide enterprises. Tweet content focuses on user pain points (such as “Encountering a career bottleneck at the age of 30?) These 3 types of skills are the key to breaking the game”, which not only conveys professional value, but also lays the groundwork for subsequent services.
Community: Structured learning scenario operation
After adding a class teacher (personal number), the user will be automatically pulled into the learning community of the corresponding topic (such as “PMP Project Management Preparation Group”). The community carries out a “30-minute question check-in” activity every day, equipped with class teachers to answer questions in real time, and regularly organizes “live broadcasts of case dismantling” to strengthen the learning atmosphere. Specially designed “Points Redemption Course” mechanism: users can accumulate points by submitting assignments and participating in interactions, which can be directly exchanged for advanced course coupons to enhance participation enthusiasm.
Class teacher (shopping guide): 1v1 learning planning in-depth service
Based on the user’s reading trajectory on the official account (such as multiple clicks on “data analysis” articles) and community check-in performance, the class teacher (shopping guide) takes the initiative to initiate 1v1 communication and customize the “3-month learning path map”.
For example, for newcomers to the workplace, the shopping guide recommends a step-by-step solution of “learning Excel basics first→ participating in community practical camps→ submitting mini program assignments”, and regularly follow up on learning progress and adjust planning. This “data-driven + human service” model allows users to feel “exclusive companionship” and increases the paid conversion rate by 55%.
Mini program: digital precipitation of learning effects
The mini program carries the whole process of “homework submission – intelligent correction – progress tracking”: After the user checks in in the community, he needs to submit practical assignments (such as simulated project plans) in the mini program, and the system will automatically mark the error points and recommend review content; The shopping guide can view the user’s job data,
Adjust the focus of 1v1 coaching in a targeted manner. In addition, the mini program has a built-in “learning report” function, which automatically generates the user’s “knowledge point mastery map”, which has become a powerful material for community sharing and referral.
Through the above description, do you have some feelings, let’s refine the logic of collaboration in multiple scenarios in the education industry: the content of the official account attracts users with “clear needs”, the community creates a “group learning atmosphere” to reduce anxiety, the shopping guide uses 1v1 services to solve “personalized confusion”, and the mini program digitizes the learning process and feeds back to optimize the service strategy. The four major scenarios are interlinked, from traffic acquisition to effect externalization, forming a unique “service trust chain” in the education industry, allowing users to not only pay for courses, but also pay for “continuous growth experience”.
02 FMCG industry: Instant conversion-oriented scenario combination practice
In the field of FMCG, the combination of “Channels Live + Community + Mini Program + Shopping Guide” has built a lightning-fast conversion link of “attention capture, immediate impulse, and extremely fast fulfillment”.
We take FMCG beverages as an example to complete the transformation of private domains through the collaboration of four major scenarios.Channels live broadcast: Scenario-based product planting
The brand carries out “scene-based live broadcasts” every Wednesday at 8 p.m., such as the theme of “Summer Camping Special Drink”, where the anchor demonstrates the “cold taste”, “portable packaging” and “eating methods” of the products in the outdoor scene, and sets up instant benefits such as “hourly lottery” and “limited purchase gifts”.
Three days before the live broadcast, the community released a “live spoiler poster” (such as “The first 100 people place an order to get a camping cup”), and the personal account pushed the live broadcast reminder to historical purchasers, accurately targeting the number of viewers as the target group that “resonates with lifestyle”.
Community: Real-time interaction amplifies the impulse to buy
During the live broadcast, the community simultaneously starts the “interactive carnival”: the operator sends the “live broadcast exclusive discount code” every 10 minutes, and users can take screenshots of the live broadcast screen to the group to unlock additional discounts; Set up a “Lottery” link to guide users to share screenshots of mini program orders, forming a positive cycle of “buy-share-fission”.
At the same time, the social robot automatically replies with “product links” and “inventory warnings” (such as “23 lemon tea left”) to create a sense of urgency. During the live broadcast, the activity of community messages increased by 210%, and 32% of orders came from social jumps.
Mini program: closed-loop conversion of live broadcast exclusive link
The mini program customizes the “one-click direct” page for the live broadcast: the homepage floats the “live broadcast exclusive discount area”, the product details page highlights the “live broadcast limited time price” and “store express delivery” logos, and the user clicks “Buy Now” to automatically identify the positioning and give priority to recommending nearby stores for delivery (1 hour within 3 kilometers).
Specially designed “combination purchase offers” (such as “buy 2 boxes and get customized straws”) to increase the unit price of customers.
Shopping guide: Offline fulfillment enhances the instant experience
After the user places an order, the shopping guide of the nearby store triggers the “Express Delivery” SOP: confirm the order within 10 minutes, complete the delivery within 30 minutes, and send the “product real picture + drinking tips” to the user’s personal account at the same time.
For repeat users, shopping guides take the initiative to push “member-exclusive benefits” (such as “10 yuan off the next purchase”), forming a closed loop of “online live broadcast grass planting – offline instant fulfillment – continuous stickiness of personal accounts”.
Scene synergy logic: Channels live broadcast attracts attention with scenario-based content, the community amplifies the impulse to buy through real-time interaction, mini programs reduce decision-making costs with exclusive links, and shopping guides use express delivery services to enhance instant satisfaction. The four scenarios focus on the core of “immediacy”, giving full play to the characteristics of “impulse consumption” of FMCG, realizing the full-link closed loop of “traffic exposure, impulse conversion, and experience precipitation”, and providing a reusable “lightning conversion model” for the private domain operation of the FMCG industry.
03 Retail industry: Membership precipitation-oriented scenario combination practice
In the field of clothing retail, the combination of “shopping guide to store service + personal account dressing video + community challenge + mini program points” has built an in-depth membership operation system of “offline experience – online extension – community co-creation – value precipitation”.
I will take mid-to-high-end women’s clothing brands as an example to explain to you how the retail industry achieves user conversion through these scenarios.Shopping guide: In-store dressing service, open experiential connection
After the user arrives at the store, the shopping guide provides a “1v1 dressing consultant” service: collecting body shape data through the smart mirror, combining the user’s occupation and occasion needs, matching 3 sets of looks on the spot and shooting dressing videos.
The shopping guide will simultaneously upload the matching plan to the enterprise WeChat material library, generate an exclusive “Outfit Report”, and guide users to add their personal accounts to receive videos and reports.
Personal account: customized video follow-up, continue the service temperature
After adding a shopping guide, users will receive an exclusive dressing video (including matching analysis and fabric description) within 24 hours, accompanied by a message: “Click on the video number to see more matching inspiration, the community is holding a dressing competition, and you can win offline service coupons if you participate”.
The shopping guide regularly pushes videos such as “seasonal new product matching suggestions” and “old clothes and new wearing strategies” based on user purchase records, maintaining a 1v1 interaction frequency.
Community: Launch a dressing challenge to activate UGC co-creation
The community launches a weekly “City Outfit Plan” theme challenge: users upload their own outfit photos (must include branded items), and the shopping guide serves as a judge to select the “Best Match of the Week”, and the winners can redeem mini program points (1 point = 1 yuan offline consumption voucher).
At the same time, the community has set up a “Dressing Knowledge Base” column, and regularly publishes matching tutorials for shopping guide photography to guide users to participate in discussions.
Mini program: Closed-loop points system to precipitate long-term value
The mini program builds an “experience-consumption-redemption” points ecosystem: users can accumulate points when participating in dressing services, community activities, and shopping for consumption, and points can be exchanged for offline exclusive services (such as VIP customized dressing salons, free dry cleaning).
Specially designed “Points Validity Dynamic Rules”: Active user points are permanently valid for 3 consecutive months, and silent user points are automatically converted into “wake-up coupons” (e.g., “Consume 50 points to exchange for 50 yuan coupons”).
Scenario synergy logic: shopping guides use offline services to create “surprise experiences”, personal accounts use videos to continue service temperatures, communities use challenges to stimulate user co-creation, and mini programs use points systems to quantify and precipitate experience value. The four scenarios revolve around the core of “membership lifetime value”, and through the spiral operation of “experience→ interaction →precipitation”, users can upgrade from “consumers” to “brand co-creators”, and realize the qualitative change from “single transaction” to “lifelong relationship”. It is particularly noteworthy that the clothing content (UGC) posted by users in the community feeds back into high-quality materials for official accounts and video accounts, forming a virtuous circle of “self-production and self-sales of private domain content”, further reducing operating costs.
04 Summary
Let’s summarize: official accounts, personal accounts, communities, shopping guides, mini programs and video accounts together constitute a variety of user operation scenarios in the WeChat ecosystem, providing enterprises with all-round and multi-dimensional user reach and service capabilities. whereasMulti-scenario linkage is the trend。 More scenarios mean more touchpoints, which means more possibilities for interaction and sales, so as to achieve the goals and value of private domain operations.
