In the fast-paced modern life, people face various stresses and emotional distress, and the need for emotional healing is increasing. With its warm and sincere content, emotional healing bloggers on Xiaohongshu have become a safe haven for many people’s hearts. This article will provide an in-depth analysis of the success stories of emotional healing bloggers, explore why the emotional healing track will become a popular field for Xiaohongshu in 2025, and how to create an emotional healing account with high emotional value through precise positioning, content creation and monetization models.
The emotional healing account on Xiaohongshu is the best and most difficult to do, easy to do because the threshold for being a blogger is not so high, it does not necessarily require how strong your professional ability is, it is easy to find the right method and direction to make an account, and the monetization of business orders is also considerable. It is difficult to do because I accidentally made a chicken soup account, although I occasionally make explosive notes, but it is not easy to increase fans, and it is easy to have violations.
Xiaohongshu emotional healing blogger @beard love sucks cats, with a monthly increase of 14.6w+, an explosive rate of 100%, a video business order quotation of up to 2.2w, and two business cooperation orders can be received in a month.
She has changed from an ordinary amateur blogger to an emotional healing blogger with super fans, just changing the content model, not only clarifying the positioning and topic selection, but also giving full play to her own advantages, and the number of followers in three or four months has exceeded her two years of blind efforts.
In this article, we will solve three problems:
- Why do you have to be an emotional healing blogger?
- What should be done on the emotional healing track?
- What are the monetization methods of emotional healing?
1. The psychological needs behind emotions
Behind every emotion, there is one or several unmet psychological needsThese needs have created a huge demand economy, and it is also an opportunity for ordinary people to become Xiaohongshu emotional healing bloggers.
People today are full of all kinds of pressure, life pressure, study pressure, emotional problems, emotional distress, relationship problems, physical and mental illnesses and injuries caused by the original family, etc., these pain points are real and universal, spanning different age groups, different income classes and professional groups of “hidden rigid needs”, and there are many emotional and spiritual needs that have been solved.
To achieve these three challenges, product managers will only continue to appreciate
Good product managers are very scarce, and product managers who understand users, business, and data are still in demand when they go out of the Internet. On the contrary, if you only do simple communication, inefficient execution, and shallow thinking, I am afraid that you will not be able to go through the torrent of the next 3-5 years.
View details >
Healing is a long-term need, and once a sense of trust is generated, it will continue to ferment, and it will continue to be deeply consumed, and the natural transmission effect is strong.
Xiaohongshu emotional healing blogger @bearded love sucking cat is precisely to grasp such a demand pain point and become a waist blogger.
The positioning of “mother” makes her a spiritual support for fans on the Internet, mother-like care, and accompanying growth, which is not only a fast increase in fans, but also a strong fan stickiness. She takes care of everyone like a baby, touches every wounded heart with gentle and patient enlightenment and pampering, she is the ideal mother in everyone’s heart, and she is the spiritual harbor of every hurt person.
Listening and responding, sincerity and warmth are the keys to success as an emotional healing blogger. “If you treat me sincerely, I will return the favor.” Fans will inevitably have emotional resonance and behavioral feedback.
Deep inside everyone, there is a softest place that needs to be discovered, cared for, and comforted.
Emotions are complex, emotions are emotional, long-term backlog needs a cathartic outlet, people with such pain points will have certain social difficulties, and it is difficult to find a reasonable person to talk to in real life, so the Internet has become an outlet for their emotions. They long to be noticed, understood, trusted, encouraged, loved, and entered into their hearts, which are the real pain points of doing emotional healing track content selection.
Through the case data in the figure, it can be found that the number of followers of emotional healing bloggers within 30 days is very high, and they have accurate insight into the needs of people in need of emotional healing, such as spiritual internal friction, emotional support, and family of origin.
So, what should a novice emotional healing blogger do, and what should they work on?
The emotional healing track tests the texture and delicacy of pictures, texts and topic selection.
Through the analysis of the content of the blogger’s notes by @bearded love sucking cat, we can find:
1. The cover picture is highly appealing
Looking at all her note covers, you will find that she strengthens the appeal and attractiveness of emotions through a warm smile, and every attracted audience is a heart that longs to be healed, and a warm and healing smile can melt how much pretend strength it is.
So the cover is not only about conveying pain points and values, but also about emotions, which are very easily contagious.
2. The cover copy conveys warmth
“Being an adult is tired, come back and be a child”, “The world has given you enough bullets, don’t be your own sniper anymore”, “Be the source of love, the whole world will reflect your light”…… Chinese feelings are restrained and subtle, most parents will not use such language to comfort their children, we long to be heard, expect to be cared for, so when such words appear in front of us, we are hit with tears.
Each of her copywriting gives hope and warmth, shines on those hearts that are eager to be healed, accurately hits the soft pain points in people’s hearts, and amplifies the appeal of emotions.
When designing cover copy, be sure to let your sincerity be seen, let the value of the note be conveyed, and release the power of emotions in the copywriting.
3. The topic comes from the fans
Each comment is a popular topic selection material, and no matter how good the topic you find, it is not as good as the pain points that fans take the initiative to confide in you.
Life pressure, study pressure, emotional problems, and the harm caused by the original family, etc., there are many pain points and demands that are comments from fans.
Finding topics in the comment area is both hot and accurate.Every comment from a fan is a distress signal to the blogger.
4. Mother-like care and companionship growth content form
Deep inside everyone, there is a softest place that needs to be discovered, cared for, and comforted.
She takes care of everyone like a baby, gently and patiently enlightens and pampers, she is the ideal mother in everyone’s heart……
Her model fully embodies the saying that “the power of healing is the power of mothers”.
Companion growth is easy to create a sense of trust, which will continuously strengthen the stickiness of fans, and will also help to monetize and convert later.
5. Break the fourth wall and face the audience, bringing the scene into more immersion
When taking video notes, the “sense of object” is very important, especially in the fields of oral broadcasting, beauty, knowledge and other fields, the performance in front of the camera with a sense of object will be more natural, and the copywriting will be more vivid and emotional, and will not appear stiff and rigid.
The blogger interacts with the audience through the lens, breaking the fourth wall and facing the audience in the form of touching her head and close dialogue, so that the audience feels that she is by your side.Giving the audience a sense of déjà vu from a first-person perspective will bring immersive appeal and make the audience feel noticed and valued.
The blogger uses a situational shooting method to allow every viewer to bring themselves in through a first-person perspective, making people deeply feel that she is really like a considerate mother, smiling at you, asking for warmth to you, caring about you, and caring for everything about you with sincerity. This is very easy to arouse people’s emotional resonance and emotional agitation, and many of the words she says will make people’s noses sour and warm their hearts.
6. The warm colors of the atmosphere let the light shine in the heart
Each of her videos uses a warm-toned filter to create a sense of warmth, sunshine, and safety, allowing every soul who longs to be healed to see light and hope in her eyes.
Emotional healing bloggers can either alleviate emotional problems or solve emotional pain points when creating content, it does not require you to analyze rationally, nor does it let you hold a bowl of chicken soup, let alone let you popularize every emotional scientific explanation. Its content is more emotional, and it is more inclined to go deep into the audience’s inner understanding, so the copywriting content should fully reflect the understanding of the audience’s situation and mentality, and treat it gently with ordinary words.
Healing relies on the strength, warmth, authenticity, and empathy of the healing relationship, allowing those who desire to be healed to reconnect with trust, love, and hope, allowing them to learn to re-accept themselves and find their way back home.
In psychology, it is believed that there is an implicit psychological need behind every emotion:
[Happiness] is to strengthen self-identity and happiness in the moment.
[Anger] attacks others for self-protection.
[Sadness] is to receive sympathy, comfort and help.
[Fear] avoids danger for self-protection.
[Proud] is to win appreciation and respect.
[Jealousy] is to find what you really want.
Repression is a rejection of conflict in order to obtain security.
[Complaining] is to be listened to, understood and noticed.
……
Dig into the situation of the person behind each emotion, find out what their implicit psychological needs are, and create targeted content is the basis for becoming a popular note.
2. Emotional healing + field, empowering traffic diversity
Emotional healing is a niche business, but it is in demand. Different scenarios or fields will also have their own demand points, and through the form of emotional healing + field, diversified content forms can be developed, and traffic channels will also be expanded, such as:
Travel + healing, building social connections through spiritual pursuits.
Family education + healing, family relationship counseling, parent-child healing content.
Health + healing, through traditional Chinese medicine diet therapy combined with emotional management, opens up a new model of traditional health preservation.
Money relationship + healing, creating content for people’s wealth anxiety and personal growth direction.
…… Wait a minute.
This is a cross-domain, or cross-border traffic approach, which can effectively help you expand the traffic pool of your notes and enhance scenario-based and target group screening.
How to do cross-border content combination, you can read my article”Cross-border explosive content play: I can’t do cross-border video content combinations, and I can’t make Xiaohongshu explosive notes”
3. Nine ways to monetize emotional healing
Healing is not about selling solutions, but about selling experience and feelings, and the monetization ability of healing can be very high, and 9 common emotional healing monetization methods are recommended:
- Advertiser Sheet:The most common and basic monetization model is to monetize advertising orders on the Xiaohongshu Dandelion platform.
- 1v1 Consultation:Provide personalized consultation and customized services, one-time or phased 1v1 emotional healing consulting services.
- Companion Coaching Bootcamp:The long-term companion growth guidance training camp led the students through the most difficult times.
- Offline/Online Paid Companion Community:Subscription-based or one-time pay-per-view communities provide members with a stress-relieving experience and self-growth needs.
- Healing Recording Course:Professional recorded courses such as mindfulness meditation, sand table deduction, and yoga healing help students liberate their bodies and minds.
- Emotional Counseling Audio Lessons:Use audio, such as music, meditation, reading, or counseling, and use sound to heal knots.
- Read the healing community:Get a positive, therapeutic influence from reading that helps people save themselves from CPTSD (desperate self-isolation and alienation).
- Healing products with goods:Healing-related auxiliary products, or selling spiritual needs rather than specific products themselves.
- Emotional Healing Salon:Small offline gatherings and community activities allow people to go out and face themselves.
The monetization model relies on your own positioning, find your most core competitiveness, are you better at making products or accompaniment? Do you want to make quick money or build long-term assets? What is the target group or resource circle you are dealing with, and what are the characteristics?
It is best to sort out the complete SOP of the monetization process and create a closed-loop model for monetization:Traffic acquisition – private domain conversion – paid conversion – high customer unit price monetization – word-of-mouth fission.
If you don’t have that much ambition, just taking orders from advertisers is enough for ordinary bloggers to survive.
In 2025, if you want to be a Xiaohongshu blogger, it is recommended to do emotional healing, which is a popular track. If you are already working on Xiaohongshu, but do not have good traffic, then it is recommended that you do content according to your own track and emotional healing will be a good breakthrough point.
