Changing jobs and finding yourself a “functional product manager”? Don’t fall into these 3 job traps!

People often ask, how often is it appropriate to change jobs as a product manager? How much should I get a raise if I jump once? The general recommendation is to jump once every 2-3 years. Because the first 3 years of being a product manager are to lay the foundation, be familiar with the product workflow and accumulate project experience, and in 3-5 years, you will start to develop a certain team management ability and product planning ability, and be responsible for independent product lines/products from a single functional point. However, there are also many people who are prone to getting caught up in functional details and cultivating themselves into “functional product managers”, and the more difficult it is to increase their salaries in the future.

“That’s all for today’s interview, you go back and wait for the notice first”

Hearing this, Ah Hua sighed, and there was probably little hope for this interview.

He quietly asked HR and learned that the company only recruited one B-end product manager and had received more than 300 resumes, and the interview results needed time to be evaluated internally.

3 years of product experience I was stunned by the interviewer’s 1 question

This is Ah Hua’s third year as a B-end product manager.

He has become familiar with the basic workflow of product managers such as sorting out requirements, holding meetings, writing documents, and coordinating resources, but he is rushed by projects and passively receives demands, which makes him very internal.

I want to take advantage of the “jump” before the year, change to a better platform and salary, and touch the market before the Golden Nine and Silver Ten.

But after 1 month of continuous interviews, Ah Hua’s whole body was numb.

I still remember that during the initial interview, the interviewer asked Ah Hua a lot of questions about the product manager’s follow-up ability and project management ability. Later, when talking about familiar product business areas, he directly clam it:

The interviewer asked:Why do you think so-and-so platform failed?

Ah Hua was so empty that he couldn’t answer a word, and ended the interview very awkwardly;

Another time I was asked:What stages of growth do you think B-end product managers have? What stage do you feel you are in?

Although Ah Hua was prepared and made up some thoughts, the interview was still hanged.

These problems are like a blow to the head, waking up Ah Hua, who usually makes documents, writes requirements and prototypes, and has not looked at the business model and upstream and downstream of the product from a higher perspective; Inward, I have never sorted out my ability pool, and I don’t know where the level/stage I am in?

Are you also stuck in these B-end career bottlenecks?

The interview is a mirror, and when you “confront” a higher-level product manager for a round, you can clearly expose your logical and cognitive gaps.

First:

It is called “B-end product manager”, but in fact it has not had the opportunity to think independently and deal with customer needs. There is no real complete full-process practical exercise and closed loop of ideas.

In the life cycle management of products, many nodes are not well controlled, project communication is difficult to promote, and there are always problems in delivery.

Second:

Drawing prototypes, writing PRDs, finding R&D bugs every day, getting too caught up in execution details, indulging in the design of functional modules, ignoring the overall architecture, product business value chain sorting, and top-level business logic considerations, etc., or not knowing how to evaluate business value.

Third:

After a few years in the industry, when you want to change jobs and increase your salary, you don’t know how to sort out your past experience and precipitate a migratory B-end product methodology, so that the interviewer feels that you are “able to resist” and “meet the job requirements”.

More often due to lack of industry experience/business understanding, rejection.

If any of these points are not addressed in time, they can directly affect you: career development, rank promotion, and salary increase.

So, as a product manager, how can you grasp the direction and rhythm faster? Get out of the state of miscellaneous work as soon as possible and be an excellent product person with long-term professional competitiveness?

03 How can product managers break through career development bottlenecks?

My suggestion is: follow the big guy to learn the B-end product working method of the system.

There are people who bring it, and the way of doing things is spectrum: The boss has experienced various business projects, and the methods summarized from practical operations can not only save you a lot of detours, but also make you have a spectrum of ways and methods of doing things.

Someone brings it and understands in advance what, why and how to do it: A systematic B-end product working method allows you to face complex B-end product work, look at the problem from a more holistic perspective, and better understand why you do it and how to do it.

For example, in a professional company, there will be a set of growth and training programs for product managers, from P1 to Pn, and the focus of learning work is completely different.

△ Source: Starting point classroom product community

In this way, even in new industries and fields, you can quickly make some interpretations based on your original abilities and get started quickly.

After 3-5 years of work, the gap between you and others also widens rapidly, because you do not directly reuse your existing experience, but reuse the ability precipitated from your experience.

If you are in the process of transforming B-end products/making B-end products, you have repeatedly stepped on pitfalls due to insufficient industry insight, weak business analysis capabilities, and weak design capabilities.

You can scan the code to add this consultant

Help you clarify your ideas for improvement

1 timeSystematic learning> 1 yearBlindly groping

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If you want to transfer products, don’t know how to get started? Or does Yeluzi want to improve and suffer from the lack of senior product expert guidance? It is recommended that you learn the “Product Manager Personal Training Companion Practical Camp” “Everyone is a Product Manager & Starting Point Classroom” for 1 year of in-depth polishing, integrating the product manager capability system of large manufacturers, suitable for B-end, C-end, and AI multi-business scenarios, and helping you systematically improve the core capabilities of products in the AI era!

The entire Companion Program includes the following 8 exclusive services:

Expand in detail below:

Solution 1: 1v1 large factory tutor personal trainer to accompany the run

The entire escort program specially invites a number of mentors from large factories with 10+ years of experience to accompany the 1v1. The teacher has handled a number of complex large factory businesses, and is currently making products in the front-line business, and is also handling AI+ application product projects, not only grasping the first-hand information of the business development trends and employment standards of enterprises in multiple industries, but also knowing the specific path and pitfalls of AI-enabled business.

Whether you are a product manager in the industry, or a job change to a high-paying product position, we can give you more practical advice. Only by learning from the product people who have obtained the results can you learn faster and more accurately!

Learn more about the product manager’s personal training escort

Scan the code now to consult the consultant!

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Solution 2: 1v1 training for enterprise-level real projects, 12 weeks to take you to the advanced full-stack product manager

Product managers often face the intertwining of business types in the actual project promotion. From product conception and design to online promotion, a project may involve both improving the user experience of C-end products and complex business process management of B-end products. This requires product managers to have a deep understanding and practical ability of both business types.

If you are rejected for an interview because you have no experience in product landing in related industries, no product thinking, and poor business understanding?

Don’t worry, the private trainer escort adopts the tutor system commonly implemented in the talent training of large manufacturers, by the first-tier manufacturersProduct experts 1V1 training and coaching, dismember the real project tasks in the past, and take you to practical exercises from business, products, operations, data, business and other aspects.

Restore the whole process of real product design, covering B-end, C-end and AI product projects, which not only improves and strengthens product professional capabilities, consolidates industry and business knowledge, but also enhances product professional capabilitiesAccumulate project experience and project works from the real needs of enterprises from actual combat, and be more confident in job hunting.

Scan the code to reply to [Project Training] to get the latest training arrangements

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Solution 3: A set of product capability models of large manufacturers, 6 weeks to help you consolidate the underlying knowledge structure of the product

Due to the relatively high barriers in some product industries, many product managers who want to change jobs are very easy to be rejected by interviewers on the grounds of “lack of business understanding/industry experience”, making it difficult to seize industry opportunities that suit them.

therefromcourseIn addition to the teaching of the underlying ability, it has been expanded11 major directions of product business knowledge section, take you to re-understand the whole business link from the perspective of higher-level enterprise operation and management, and explore the core value of products;

It can also help you systematically sort out the entire link of the business field from industry to business to product, broaden industry best practices, and quickly improve business understanding capabilities.

At the same time, it helps you benchmark the product capability model of large manufacturers, from “market competitor analysis→ B-end business analysis/sorting → insight needs→ product interaction design→ development and implementation→ iteration and operation→ product architecture design” to help you sort out the full-link product knowledge system

Take you to figure out the complete idea of “why, what, how, and how to do well” of making products, cultivate the overall awareness of the product, and improve your product professional ability.

Even if you don’t have the opportunity to enter a big factory, you can also effectively implement the standardized product knowledge system of a big factory & communicate and learn with the teachers of the big factory.Help you solve 90% of the problems in the process of working with your product.

If you are preparing to change jobs across rows

Scan the QR code now to receive the latest offers and service arrangements!

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In addition, the course is also set up – job search escort service

If you’re not clear:

  • How to locate personal advantages and find a suitable career breakthrough?
  • How to write a good resume, prepare project works, and interviews? There is a serious lack of skills and methods in job hunting.
  • How to find the job information that matches you?

Don’t worry, the curriculum has a special “job search escort service”, after signing up, you can enjoy a full set of job search escorts from career planning, project portfolio polishing, resume optimization, and interview escort jointly provided by professional career planners and industry expert tutors in the starting classroom.

It helps you see the development prospects of various vertical industry tracks, integrate past achievements and experience, surprise job interview skills, impact new career stages, and shorten the job search cycle.

Teacher Frank led the instructor to win a 30K annual salary product offer

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Teacher Martin taught AI products on shore for 2 months

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Technology to product half a month to get a 40W annual salary offer

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G-end job change B-end salary increase of 25%

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1 year of B-end product experience and 30% salary increase with AI product offer

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Data analysis changed products for 4 years Salary increase of 60%

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Developed to AI product manager and got an offer

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The second research team got a product offer from a large factory (Huawei). 

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1 year of product experience fresh graduates graduate job search salary increase of 50%

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Are you already excited to see this? If you are a student who wants to enter the product industry, a person in a traditional industry, a product novice, or an Internet practitioner who wants to change jobs, and wants to improve the core skills of product managers. This product lifting solution is perfect for you.

Finally, I would like to say:With the advent of the AI era, the industry’s overall requirements for product managers have also been further upgraded.

The ability requirements for product managers in different industries and fields have evolved from a single product professional ability to a compound talent with both product professional skills + industry/business knowledge.

Whether you are entried/transferred to B-end & C-end & AI products, or have problems with job hopping/promotion, your path has not changed, that is, learning! Don’t worry about poor foundation and average education, and more than 80% of people will take action.

If you want excellent product capabilities, rich project experience, and double your salary far beyond your peers, you must come to the starting point classroom to learn products!

1 systematic study > 1 year of blind exploration

If you want to enter the industry transfer products/wild road sub-products to improve

Be a full-stack product manager talent who understands products and businesses

Scan the code now to consult the consultant

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