In BAT, who is most likely to become AI “Zhang Xuefeng”?

The college entrance examination volunteer application has always been a “top priority” for candidates and parents, and the intervention of AI technology has brought new hope to this complex decision-making process. Recently, Internet giants such as Quark, Baidu APP and QQ Browser have launched AI-assisted college entrance examination volunteer filling products, trying to become the “AI Zhang Xuefeng” of candidates and parents. These products help candidates and parents choose colleges and majors more scientifically through intelligent recommendations, in-depth search, examination analysis and other functions.

Just today, Quark released the 2025 college entrance examination volunteer filling product, launching three core functions: “college entrance examination in-depth search”, “volunteer report” and “intelligent volunteer selection”. Relying on the first self-developed college entrance examination volunteer model in China and the professional college entrance examination knowledge base, the product realizes the entire auxiliary decision-making process from complex question inquiry to volunteer report output.

This is Quark’s second effort to fill in the college entrance examination volunteer application in seven years.

Everyone knows that the college entrance examination is three points and seven points. When tens of millions of candidates walk out of the college entrance examination battlefield, this new battle of volunteering will also begin. This is also related to the fate of tens of millions of candidates’ families.

But the reality is that not every family can fully grasp the information, or have its own corresponding “Zhang Xuefeng”, and this information gap is exactly what AI hopes to fill.

In fact, in recent years, whether it is Alibaba’s Quark, Baidu APP, or Tencent’s QQ Browser, they are trying to bring AI-assisted college entrance examination volunteer filling products to candidates’ families through AI technology.

AI Blue Media Hui also conducted tests around this, trying to answer what is the difference between the AI-assisted volunteer products of these large manufacturers and compared with previous years? Can it meet the needs of the parents of candidates and become “Zhang Xuefeng” in the sense of AI?

Which APP understands college entrance examination volunteers better?

On the surface, the main functions of the three APPs are similar, and they are all based on the score and other information provided by the user, and provide optional colleges and majors according to the three gradients of sprint, more secure, and guaranteed.

In previous years, the more popular PK and college query functions also exist, but some can be seen at a glance, and some locations are more hidden.

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For example, all three APPs provide the same score destination function, which data allows candidates to understand which colleges or majors are more competitive. Quark directly puts the same score on the homepage of the Quark College Entrance Examination, QQ browser needs to enter the AI volunteer application to see it, and Baidu APP puts the data in the examination analysis, which needs to be used by users in depth to find out.

Candidates and parents only need to enter their own scores, choose a good region, subject selection, etc., and the three APPs can list the reference colleges and universities according to the gradient, and give an approximate probability of admission according to the 2024 recruitment data, so that students and parents know in advance which schools can be prioritized this year and which majors are more likely to be admitted.

But if you only recommend schools based on data from previous years, you can’t see the difference between AI assistance and traditional intelligent recommendation methods. This difference is reflected in the new AI functions updated by each app.

Perhaps the most useful of Quark’s new features this year is the “Volunteer Report” function, which not only tells you how you can report, but also tells you why you report it.

Quark will allow candidates to select the target college, major preferences and other information according to the prompts on the basis of the score to form a personal information file. After that, Quark will call the Quark College Entrance Examination Volunteer Tool to gradually screen schools that meet the needs of users and form a college entrance examination volunteer report. If you are not satisfied with the results or have new ideas, you can also modify your personal information to generate a new report.

The report will interpret the recommendation form, analyze in detail why these schools and majors are recommended, and give risk warnings for candidates and parents to refer to.

This feature is quite useful for candidates and parents, because most candidates and parents are at a loss when filling out their applications because they don’t know these schools and majors. With this report, candidates and parents can initially understand what the advantages of recommended colleges and majors are, further reduce the time to query information, and devote more energy to decision-making.

In addition, Quark upgrades the search box to deep search. This in-depth search based on AI and professional college entrance examination knowledge base will first split the questions of candidates and parents before answering. This function is also in line with the needs of parents, it can analyze what parents need to know from their very vague questions and give answers.

For example, most parents are most concerned about what school their children can go to, Quark splits this question into 5 steps, transforms the assessment into effective college entrance examination scores, and then finds universities that can be filled in from the professional knowledge base, and then matches the major with the candidate’s discipline, and then further screens in combination with majors, regions and other preferences, so as to get a volunteer plan that meets the needs of parents as much as possible.

Through this super search, we can also roughly see the logic of Quark’s current recommendation of volunteers, that is, to add or subtract 20 points from the candidates’ college entrance examination scores to screen schools. For example, if we enter 560 points, then Quark will help us screen schools based on 580 points, 560 points, and 540 points respectively.

QQ Browser is a user-related service through the agent AI College Entrance Examination, with two main entrances. An entrance is in the lower left corner of the homepage, and you can enter it by clicking directly on the AI College Entrance Examination. The other entrance is in the college entrance examination column of the recommendation page. If it is through the first entrance, candidates and parents can also get recommended colleges through dialogue with AI first.

Although AI College Entrance Examination Pass is also a college entrance examination agent, it helps candidates and parents screen information and make suggestions in the form of continuous dialogue, but after a simple experience, it is found that many places are not as intelligent as Quark Deep Search. Or according to the previous very vague question to ask how to fill in the volunteer for the AI College Entrance Examination, the AI College Entrance Examination only gave a very vague recommendation plan.

However, in some details, QQ Browser still has some highlights, such as focusing more on further development after college, and listing the public examination as a separate filter condition. In recent years, the number of public examinations has increased rapidly, with the number of public examinations in 2024 almost double that of three years ago, and many professional institutions will also mention which majors are more convenient to take the public examination when recommending majors. Such a very simple tip can sometimes go a long way.

The biggest update of Baidu’s AI volunteer filling function this year is the examination analysis, which lists the results and batch interpretation, the same score destination, the top ten popular colleges and popular majors. This was originally a very good new feature, but after Quark updated the “Volunteer Report” function, this very simple examination analysis was a bit insufficient.

From the current function alone, Quark is more in line with the needs of candidates and parents for volunteer information in the pre-filling stage. However, there is still some time before filling in the volunteer form, and it is worth paying attention to whether QQ Browser and Baidu APP can be updated with new features.

Each shows its magic to make AI more useful

When it comes to filling in volunteers, candidates and parents always take the trouble to collect information or ask for advice before making a final decision, for fear of missing something. Obviously, Quark, Baidu APP, and QQ Browser have also paid attention to this and launched some auxiliary functions to make up for the lack of AI recommendations.

Quark’s solution provides candidates and parents with a special “chat volunteer” function for communication, candidates and parents can ask questions by posting for help, Quark college entrance examination AI assistant will answer according to the questions, and others can also discuss or give their own suggestions according to the post. However, the main answer at present is still the Quark college entrance examination AI assistant.

Quark College Entrance Examination AI Assistant will provide simple answers to users’ questions, and for some questions with universal significance, Quark College Entrance Examination AI Assistant will first give a more general answer, and then let users click to view details to enter Quark’s super search to understand.

Baidu APP helps candidates obtain more comprehensive volunteer recommendations by integrating large model resources.

Like last year, Baidu APP allows candidates and parents to talk to the specially designed Wenxin College Entrance Examination version of the large model through the AI chat volunteer function. However, this year, Baidu APP also brings together two large models, DeepSeek and Tongyi Qianwen, allowing users to directly compare the answers of different large models.

In addition to allowing users to compare different large models with one click, Baidu will also provide users with a “free ask for teachers and seniors” option, click on this option, Baidu APP will automatically jump to Baidu Tieba, and automatically generate the user’s questions as consultation content to post in the “College Entrance Examination Bar”, which will be answered by a special person.

The idea of using human answers to supplement the AI model has made the reference available to candidates and parents more comprehensive. Although the ability of AI to recommend volunteers has been greatly improved, it is inevitable that there are still places where humans cannot be completely replaced, and manual supplementation solves this problem well.

QQ Browser also chooses to integrate other product resources to improve its volunteer recommendation ability. QQ Browser adds a “Ask ima” entrance in the lower right corner of the AI volunteer filling interface, which will jump to Tencent’s AI smart workbench ima and provide AI consulting services through the APP. However, this requires users to download the ima APP first.

epilogue

In general, the three APPs all gave a different answer on how to use AI to help candidates fill in the proposition essay. Quark focuses more on the product itself, launching more intelligent new features as soon as possible, while Baidu APP and QQ Browser provide more complete service capabilities by integrating resources. However, at present, each APP is only recommended based on the data of 2024, and it is unknown whether each APP will launch new functions, and how much potential AI has in assisting in the college entrance examination volunteer filling is worth looking forward to.

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