In the new media industry, many people face the dilemma of working hard but lacking a sense of accomplishment and difficulty in seeing growth. In order to help new media people break this confusion, this article has carefully compiled a “daily self-inspection list of new media people”. It covers key issues from target user positioning, content topic selection, creative quality, user interaction and data analysis, hoping to help everyone systematically reflect and optimize their workflow.
The last thing every new media person wants to see is:
After working for a few years, I obviously work very hard, often working overtime and staying up late to chase hot spots, but I always have no sense of accomplishment and feel that I have not made progress.
Doing new media, it is easy to enter, difficult to implement, and even more difficult to persist.
Especially when you can’t find the direction of growth for a long time, and you are confused and anxious, it’s like facing an abyss!
Because of this, every new media person should have a daily self-inspection list summarized by himself as a code of conduct and guiding standard to continuously promote his own progress.
A problem may occur once or twice for many reasons, but if it appears every time and it hasn’t improved at all, there must be a problem with you.
What to do?
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Summarize the problems found, disassemble and refine the knowledge you have learned, sort out the links you often ignore, summarize the points that need attention, and form a self-inspection list.
Learn to self-check! Learn to make directional progress!
Previously, the old thief sorted out a daily self-inspection list of new media people, and many people gave good feedback, printed it out directly, and recommended it to colleagues and friends around him.
This time, I’ve added some new feelings and compiled a list again for your reference. (Suitable for all new media platforms)
01. Who is my target user? Ask yourself at least once a week, preferably every day.
02. What are the long-term needs of my target users, and what are the needs that need to be solved immediately?
03. Is my new media account positioning clear? Is it “what problem” to solve “which users” in “what scenario”?
04. Is my positioning vertically detailed enough? Can I tell someone right away what it is focused on?
05. What value can my account content bring to the target users? Is it to provide dry goods, get the latest information, or provide emotional comfort?
06. What field am I best at?
07. Is the content or service provided by my account high-frequency, just-needed, and marketable?
08. If users don’t come to see my content, what other solutions do they have for similar needs? How can I improve?
09. Why do users choose other similar accounts? What are their dissatisfactions? What else can I improve?
10. If I want to be the first choice of the target user, is there anything he must need to come to me to be better satisfied?
11. What are the barriers to competition for my new media account? Is the differentiation obvious? Say 3 points quickly?
12. Is there a clear personalization of my account? If a user leaves me a message, what will they call me? Editor? Blogger?
13. Do you have any awareness of the new user establishing an account? For example, let users understand the account positioning as soon as possible, highlight account introduction, remind keywords, etc.
14. After the new user pays attention, does the first time guide the new user to interact more with the account? For example, viewing selections and receiving benefits?
15. Does my content selection meet the vertical positioning of the account, can it bring value to users, and make users want to continue watching?
16. Is the attention and user coverage of this topic large enough? Can it penetrate into different user circles?
17. Is this topic topical, and are there any risks?
18. Can this topic bring motivation for sharing? For example, provide talking points, help others, show images, help expression, and promote social comparison.
19. Is this topic close to the hot spot? We can judge whether to chase this hot spot based on the five dimensions of popularity, dissemination, topicality, relevance, and risk.
20. Is my topic different from others? Is there a deeper layer than other people’s cognition and thinking?
21. Can the topic selection provide new knowledge, say what others have not said, and say that it is different from the public perception?
22. Is the topic selection angle novel? Are your views clear?
23. Do I often do an account “internal view” review – analyze the content of my account that has performed well in the past? Do you often do “peeping” – analyzing the topic direction of accounts with the same target users as your target users?
24. Can this title attract clicks from the target user group? Why?
25. Am I willing to forward this title myself?
26. Will this title make users expect too much, and will it become a headline party?
27. How many titles did you choose for this content? How many times have you modified it? Have you discussed it with other people/users?
28. If it were other similar accounts, how would they choose this title?
29. For particularly important content, have I done a small scale of testing on the title, header/cover, description, etc.?
30. Before starting content creation, did you conceive and plan the overall context of the content in advance? How is it recursive layer by layer?
31. What is the logical structure of my entire content? Can they be interlocked?
32. Does the content speak human language? Will it hinder reading?
33. Is there too much knowledge in the content, must it be thrown out all at once, or can the information density be reduced?
34. Do you have a clear attitude, rich emotions and your own opinions?
35. Are the key points, emotions, clear views, etc. I want to express clearly conveyed?
36. How long does it take for users to read my content, and is this time worth it?
37. Can the beginning of the content attract users to read, or stimulate pain points, or arouse curiosity, or directly throw out highlights?
38. What is the purpose of each of my paragraphs? Is it helpful for overall content promotion, or is it optional? Can it be streamlined a little more?
39. If there are subheadings in the content, are they relevant enough to the core theme?
40. If subheadings are not used, is the whole content logical smooth and focused on the topic?
41. If the user chooses a certain paragraph or sentence in the entire content as the forwarding copy, which sentence will it be? Have I prepared such a golden sentence in advance?
42. Has the content been modified from beginning to end? Or is it over when I’m done?
43. Have you read out the finished content? It is best to read it aloud to optimize its rhythm.
44. Is there a preview content on the mobile phone in advance? The mobile phone effect is the final effect.
45. Is there any risk in checking the entire content? Is there any information that may violate the platform’s regulations?
46. Has a new media content material library been established? Such as title material library, topic selection material library, inspiration material library, reprint material library?
47. After reading this content, what other content may users want to read? Do I have a timely recommendation?
48. Can my content be operated as a column to form a system?
49. Are my account fans all accurate followers? Or are they inaccurate users through activities, payments, and red envelopes?
50. How often do I update now? Can the content support this frequency?
51. Do I have enough energy to do so much content? Or can it be reduced?
52. Are the ads I push really helpful to users? Is this ad reliable?
53. Is there a unified style of my account content? Is the design visually good for reading?
54. If the key sentences and keywords in the content are graphic and textual, are they bold or otherwise emphasized? If it is a video, is it prominent?
55. Is there any attention in my content that guides new users? Is there another reminder at the end to pay attention to the user?
56. Is there any guidance for users to participate in comment interaction, liking, collecting, sharing, etc.?
57. Have I analyzed my account data recently? How much of the reading volume is brought by users who have followed it, and how much is brought by users who have not paid attention? What is the engagement rate? What is the like? What has changed month-on-month?
58. Have you tried to push or interact with other accounts?
59. When the content is synchronized and published on other platforms, the title and content are the same, or are they adjusted according to the platform attributes on different platforms?
60. After the written content is published, is there a WORD or PDF document saved for archival backup?
61. How long has it been since you interacted with users? Reply in the comment area? Topic discussion? An event?
62. How often will I review the work and income of the operation as a whole? A week? One month?
63. Have I analyzed and summarized the hot spots? Including the communication trend of hot spots, the dismantling of hot spot angles, the points that can be combined with this field, and the views of hot topic-related explosive articles, etc.?
64. Do you often analyze classic popular cases? For example, screen swiping activities, popular content, popular sales copywriting, successful competitors?
65. This article is up to you to add, everyone will have their own self-examination questions and methods. Only the exclusive secret recipe can build a stronger self.
The above is the self-inspection list of new media people I sorted out.
You will find that every time you look at the self-test list, it will bring new inspiration. Every time you optimize against the list, you will feel more confident.
In addition, the self-inspection list is not a decoration pressed at the bottom of the box, you have to move.
All problems must be implemented again and again, really think about improvements, and then add or subtract from your list. Everyone’s problems are different, and they can be used as references, not copyable, and do not have to be used all, which is the best.
To do new media, it is easy to know and difficult to do, so be sure to do more self-examination!
