In the era of new media, how to achieve efficient content creation and monetization with limited resources is the focus of many creators and operators. This article will reveal to you a new media product thinking that can help you save thousands of yuan.
Monetization goals
Doing media must be for the ultimate goal, no one generates electricity for love, if he is generating power for love in the early stage, such as Tian Yiming, pure torture, but after the popularity and personality are set up, an advertisement is hundreds of thousands. Not only that, with traffic and personality, there are many places he can operate, such as: cultural tourism promotion cooperation, reception, bringing goods, consulting, monetization of selected plans, linking more network resources, influence, etc
Therefore, to do media, someone must set a position, there must be a monetization goal, even if there is no clear monetization goal, you can be like me, write blindly, purely to activate the brain, or help some people, I am selfish, no one is perfect, helping others can also be said to help myself. For what purpose? The purpose is also to create my own personality, if I want to pay for media knowledge, then I have to make something free and altruistic, which must be measured by value, whether it can help others.
I assisted a person before, I think she is okay (of course not lustful haha), the other party is very good at giving emotional value, after all, you can’t give money to give emotions, society is a field of interest for value exchange. She has a little foundation, at least she can understand the examples and methods I said, implement them, constantly modify and iterate, tell her how to change, how to cut, how to stuck dubbing, how to make stories, etc. Although tens of thousands of likes are still relatively few, it is important to iterate, because videos need to grow, like trees, to take root and sprout.
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Helping her do it is actually helping me do it, and I can have this endorsement. Although I am also a choreographer for millions of bloggers, I can’t help others be a choreographer and a choreographer for myself if I want to find a new path for myself in the future.
Okay, having said so much, let’s get into the topic and say that those purposes are also to stack buffs. This article actually has some details, although it is a bit longer, which is a means to screen those who want to take shortcuts.
There is another intention, that is, to add my resume, there is also a benefit to writing like this, for example, if you watch a video, the blogger at the beginning will say how powerful he is, how much money he spent, how much value he gives you, and people’s psychology is averse to loss.
This is a psychological effect, which means: when a person sees something and thinks it is valuable to him, how not to look at it as if he has lost something, that is, as XHS often says, don’t regard other people’s gains as your own losses, the same principle. So I write like this, you can also try to do this, using the psychology of human nature to make the beginning, 5s complete broadcast and 2s jump out will be less, but now the mechanism has been reformed, just such a beginning is useless, other designs are needed, that is, content is king.
Get to the point
First, refute some rumors about self-media metaphysics
cover
Teach you to make a cover, all kinds of details and something, it’s all nonsense, the content is not good, any cover is useless, it’s not so important at all, as long as it’s not too messy, even if it’s messy, it’s okay, I’ve seen covers like pxx, and the traffic is just as good, why? Because he is good, no, because he does a good job. There are also covers, just one person on it, nothing, and there is still traffic.
Scheduled release
It is said that what you publish regularly is also metaphysics, content, content, or content, and everything else is nonsense.
Daily flow restrictions?
Also, the daily watch is not limited to the flow, the weekly watch is not limited, and the monthly change is not limited to the flow, the content is still the content.
Hide and modify the current limit?
Hidden modifications are not limited to flow, just delete and modify them frequently.
Home4-piece set?
Some people say that the homepage is a four-piece set or something, which is higher than the sky and is important, but in fact it is really not that important.
A simple avatar, the avatar you like, the profile is the values you like or the desire to help others xxx, heart, you can do it. The cover can be made according to your liking, in a style, or in a messy way. The profile background is also random, these are not important!!
The introduction four-piece set is useful but not much, just let others know what you do, or it depends on the quality of the content, otherwise it is the cart before the horse.
Throw it into the stream?
Some people also say how about investing in DOU+? What you bought is not really like you, in fact, it is useless, and your content itself is not good, I bought it to watch your video, but it doesn’t look good, so I crossed it out. In fact, any streaming is bought from those bloggers who play cards, for example, a certain sound has a mechanism, it will be stuck between 1.2w and 1.8w playback, the system determines that your content is a work published by ordinary people, and it is not considered a real creator, and the stuck traffic is sold to those who vote for DOU+. Don’t be delusional about buying traffic, the input-output ratio will only get lower and lower in the future, do a good job of content, content is traffic.
By the way, if your content is good, you can cast the stream when you run up in the later stage, which is used to package data and connect to the wider range, which is a small trick.
Other metaphysics?
Even likes, number changes, and active comment areas are all metaphysics, useless, and will only make you content and data anxiety, all to make you buy their classes. It’s still those two words, content!! The statement that there is no weight account is all nonsense.
Presentation
Don’t be malicious, don’t be vulgar, don’t step on others to climb up, don’t engage in controversial topics, because it doesn’t last. It must be in line with social values, otherwise wait to be blocked and restricted. The state does not allow that kind of thing to exist, too much negative energy, anti-social, is not good, because once this kind of content increases, it will form a chain reaction, I can’t say more, I will block it later.
Fixed process?
Many institutions are templated, assembly line, take some fixed processes and hand them over to you, you can’t do it, throw the pot to you, anyway, the institution is fine, everything you throw the pot to you is your fault.
This is very similar to some operations, ask the boss what he likes, the boss says he likes that, just benchmark and replicate it for him according to that, no traffic means no flow, there is traffic is the operation and the boss choose the right one, anyway, no responsibility can be thrown on the operation, and those institutions are the same.
Copy?
Teach you to copy, vulgar, low, are all nonsense, the mechanism has changed, too much homogenization will only continue to be restricted, and some even only have 1 traffic and 1 small eye. You still have to do your own content, don’t think about reproducing and making those bells and whistles.
Why is the flow of products restricted?
All platforms do not support commercial advertising, unless they are supported by their platform, and all of them will be restricted, and even some live broadcast rooms will be directly banned. Because the platform should focus on user experience, it cannot be all wide, otherwise the platform will lose its commercial value.
Do hooks work?
It’s useful, but the old one may be useless, self-media is constantly updated, but if someone says to give you a fixed process and a set of templates to do for you, you can just pump him with a big mouth. Materials, content, hooks, music, sound effects, etc., all need to be updated regularly, and so is thinking.
Tag?
Tags are when viewers watch your videos, and the system tags you according to the audience’s reaction, not by you first, but by the platform according to your content, don’t put the cart before the horse. It is the audience and the platform system that give you the call.
2. Objectives
No matter how many fans you have, determine your performance goals before doing it, is it to sell classes? Or is it wide? Short video delivery? Or live streaming? Or do you have your own products?
For example: I make a Bao Ma account, I am not only limited to the content of Bao Ma, Bao Ma is the mother’s child, but also his husband’s partner, is the mother’s daughter, is a person who likes beauty, dressing, film and television dramas, beautiful things, and she can also travel, is a lawyer, an accountant, a product manager, and also likes to play memes, like to do handicrafts, etc.
In short, don’t limit yourself to the identity of a mother, you can be a mother, a woman who shares beauty and outfits, a person who educates children or a friend of a child, or a free person who travels, you can choose your monetization purpose in this.
For example: you are a product manager who leaves your job with a baby, you can use the perspective of a product manager to talk about personality, feelings, dressing and commuting beauty, and the monetization content is hidden inside, you can pay for knowledge, you can consult, you can sell your own products or help sell other people’s products,,,,,,,
If you don’t have a goal, it’s okay, do it first, do what you think is valuable, and it must be related to money to measure value.
For example, if you create a beauty account: you can share makeup skills, outfits and makeup for couples meetings, makeup for attending places, emotions, growth and your monetization thinking, etc., there is no need to share if there is no value, unless you are like the ones I wrote before, thinking and writing, playing, etc.
This value can be emotional or material, and sometimes emotional value has a natural attraction to some people who happen to be frustrated, just because of a content video or graphic text, it will fan you.
3. Personality
It is best to amplify the original characteristics rather than false packaging, it depends on which track the person’s audience popularity is suitable for, the track and the character design should be tested, a person has a variety of personalities, personalities, and the audience loves to watch.
For example: you are not humorous and funny, you have to pretend, so it will not last. Respect your psychology and state, and amplify your original characteristics. For example: you are very rational, gentle, super narcissistic and beautiful, love to share, and social fear of introversion.
And your some strange behaviors and habits, can be amplified, self-media is personal, is an extremely self-centered platform, the more personality you have, the more people like you and love you, it is not like the real society, reality needs to be disguised, but the media releases the truth for you, but there is one point, don’t be anti-social and anti-human, and negative energy, this is the most taboo, even if you release countless negative energy and have a lot of plays, not many people pay attention to you, because even if people have a bad life, they still crave warmth and understanding, this is human nature.
What is the persona?
Personality is a unique label, it is the audience’s evaluation of you, your self-evaluation of yourself, and the feedback given to you by outsiders. The character is not who I say, who you say you are is your identity, I say I am sunny, but the audience says I am sullen, yes, then I am sullen. How the audience accepts you and looks at you is important.
But there are multiple labels, this society is a label society, people look at the first impression to see the future development, for example, you are handsome and beautiful, you have characteristics, you speak with temperature, awareness, humor, etc., and you will continue to understand you. They are also visual animals
Therefore, there are multiple labels, but doing media is also staged, you have to put out your most unique labels and characteristics at the beginning, first let the audience know you, accept you, and then slowly add your other characters to the content, this is a growth path, not linear, but structured.
Don’t simplify yourself, you can first amplify a certain feature, a certain label, even if there is only one, because the algorithm will send you in front of the audience. I have read Fei Xiaotong’s book “Local China” before, and the “Family Culture” in it is very interesting, that is: when you go out, as long as you find another person, you say that you know each other, or that your ancestors are also related, and you will climb the relationship. Then he introduces you to other people, keep repeating, it only takes 6 people, you can know people all over the world, for example, this person says that’s my buddy, this buddy’s buddy says that’s my buddy, so loop, maybe that person knows Trump, so indirectly I am also Trump’s buddy hahahahaha.
Just kidding, the algorithm is like this, push your single tag to all people who have similar tags to you, there are 1.4 billion people in China, and people have countless tags, as long as they are similar to you, they will push to that person, but pushing does not mean that they love to look at you, but whether your content can catch him, so in the end it is still a matter of content.
methodology
Some people may not yet, for example,Character: handsome guy + abstract + dance, straight girl + Lazi interprets the plot, mother + dressing + emotion, couple + funny/literary。 Of course, it doesn’t have to be handsome guys and beautiful women, you can add any characteristics you have. The lawyer talks about betrayal, the agent takes you to see those outrageously messy houses, the factory organizes employees to celebrate June 1st, you look at the five big and three thick but very gentle, you look rough but you are a male green tea, etc.
You can find it from your image, from your past, what character you have, what kind of character you have, what your friends say about you, what others say about you, whether you like to pretend, are very stable, very quiet or have a few convulsions when walking, crazy with friends, pick your toes when you are with strangers, etc.
For example: a mother at night, build a warm or nostalgic, or a picture of being with her grandmother when she was a child, tell stories to children, talk about finance, tell your life story, etc., to create an empathetic scene that can talk to the audience, you are a warm-hearted mother and a warm big sister, sharing your past and experience, it seems to be speaking to the child, but in fact it is to the audience. Implant your hobbies, interests, and things you have done in the process of speaking.If you are a product manager, have developed xx, and you have helped a friend interview with a major manufacturer, this is your monetization content implantation, you know what I mean。
Therefore, your picture, voice tone, soundtrack selection, speaking style and weight, editing, scene lighting, etc., should match the character you create.
To give a bad example: you have set up a warm scene, and when you come up to be funny, or talk about something that is not marginal, this is not called contrast, this is called blind play. Sometimes the tone has to suit you, what you want is to monetize, not to be funny. Of course, this is one of them, and it does not represent all tracks.
On this basis, create labels, labels are personalities, personal characteristics. Don’t deliberately concave the character. On the basis of being yourself,Zoom in on personal characteristics and tagsFor example, you don’t have to speak Mandarin, because everyone is tired of listening, but you can speak Shaanxi, Hunan, Henan, etc.
For example, if you are introverted, you amplify it. If you are very socially fearful, go against it. For example, you are afraid of society, you are timid, but you just go to find someone else to take a group photo and do something more contrasting, and your tone can be like this. For example, you are very socially phobic, like the one who came, forgot, go to the street to find all kinds of people to do some embarrassing interviews, performances, courtship, etc. There are so many things to play.
For example, combined: introverted socially fearful beauty + a mouthful of Trump + contrast to find someone to take a photo or perform, and play a contrasting character. (But it has to be done if you want to, if you recognize it, otherwise you can’t do it well, the performance is not good, and it is easy to droop your face.) ）
More filming and more practice, the most important thing for young people to break into the world is to go out first. After shooting, you will know what your perspective is, what the camera position is, how the editing is, the speech and facial expressions, etc.
Psychological preparation: In the self-media, you have to let go, you will inevitably be evaluated in the early stage, and more in the later stage. If you do this business, you must endure the eyes and evaluations of others, and you just default to being ugly. There can’t be people you care about on the internet, you can’t even care about yourself.
Tone and performance: practice more, watch more, shoot more, and be natural.
4. What content increases fans?
The video that can implant your character to increase fans, slightly longer videos to increase fans, and those with depth and entertainment to increase fans, the stronger your personality, the more sufficient the sense of story, and the more real the sense of life, it is easy to increase fans.
You have to do it based on your joys, sorrows, love, hatred, sense of value, solving the needs of the other person, admiration and empathy, etc.
For example: it is also about maternal and infant education, why can that person increase fans, obviously the data is similar. But in fact. She implanted her strong endorsement, unique emotions and opinions, such as “985 graduated, big factory P7 naked resignation, return to the life of longing”, this is soft implantation. Most of the audience is the first impression, and whether they have this information or not may decide whether to increase their fans or not. (But it’s still a matter of content)
Some bloggers like it is very popular, but it is like a video version of the manual, after reading it, it does gain something, but why pay attention to you? Because there is no reason to pay attention to you. You don’t know what you can get in the future, at least you have editing teaching, knowledge sharing, content to help them grow, etc.
You will find that many “big bloggers” now have a serious decline in likes for their works, why? The content is too repetitive, and the audience is tired of watching it. TA has to update the topic selection and content, not only with a sense of expectation, but also with the content that keeps up with the development of self-media trends. In the past, the content was easy to do and loved to watch, but it does not mean that the current audience buys it.
Some bloggers did their content in the early days to be really attractive, or when there weren’t so many competitors at that time, it was relatively easy to gain followers. Now is the era of volume content, content creation ability has not kept up, and it is destined to be cold.
The content and fans of 99% of the million-fan bloggers of a certain sound are declining, because the content creation ability cannot keep up with the trend development, and they have been doing those bad debts, without any novelty. “Always-what post-90s rural women do in a day, what is the experience of living in xx, and a day of self-discipline xx”
Always fiddling with those old things, it’s time to replace them. The competitiveness is very high, you don’t go up or down, so many bloggers are involved, and they are waiting to be replaced if they don’t improve.
Someone asked me, why don’t you make your own number? But what about making a number for others? I look average, and I don’t really want to appear on camera, and I don’t have so much energy to do it now: I haven’t found my favorite way, I think it’s a more profound topic, there are too many competitors on the market, if you want to make something, it’s best to have your own unique points, in order to better compete in the market, otherwise why choose you?
And I’m only 23 years old, and I think there are things that need to be precipitated, not to teach that or do that “rotten” content, not just to promote those “metaphysical” things. You must have a systematic knowledge framework to learn media, otherwise you will find that you have nothing to do after a long time. That’s what I want to do and teach.
I also have selfishness, everyone has selfishness, no one will really teach you anything, what I write is also some fragmentary content, which can inspire people, but it is by no means systematic. Because I am not obliged to teach you for free, and you are the same. And I also try to reply to private messages, some will be grateful, some will be dismissive, some will ignore me when I reply to him, some xxx, everyone has it. I also know that this is an exchange, but I still reply, I know that this is an opportunity to link and a process to help myself improve my knowledge.
Well, in the next issue, I will share the topic selection, content and video presentation methods, how to write a book, what are the points to pay attention to and remember, etc. There is a bit of writing, but only in boring texts can people think and discover.
5. Comes with an account analysis
Analysis of a certain sound-zhan Lingyun account:
He seized the public’s desire for money, in the period of economic downturn, the social downturn and depression formed a contrast, positive implementation, the desire for money is an unstoppable fantasy, there happens to be such a person, turning abstract desires into concrete symbols, that is, execution teaches you to make money, practice to set up stalls, resulting in a sense of experience + dry goods + process revealing, and the yearning in the hearts of this group of people, fantasizing that he can also be like him, or he can help people find their way, similar to spiritual pillars.
His final result is presented, it does earn money that many people can’t earn in a day, and the time is very short, making quick money in a short time is everyone’s desire and unearned gain, but it also amplifies anxiety and captures human nature.
In addition, he is a veteran of the army, his personality is to a higher level, his executive personality and the way of doing things, confident and high-spirited, his inner persona is strong, execution, strong in heart, with a wise mind, and the external persona is Ou Hao’s appearance, the appearance of the soldier’s brother, dressed very ordinary, but there are ideas and execution, and after contact, I found that he is so smart, very hardworking, and gives people motivation and positivity.
Interact with the audience, teach how to earn, what details, interactive dialogue and his dialogue with outsiders, and also show the way of sales, why set up a stall like this? How to calculate costs and profits, etc., I just don’t know how long this track can be played, it is very voluminous, and it may be suppressed in the future.
Okay, that’s it. The next issue will update the topic selection, track, content, etc.
6. Topic selection
How does Bao Ma choose a topic? How to choose a topic for shooting children? What is a person filming? Is there any way? Yes, in fact, it applies to all tracks.
Some people do oral broadcasting, but they cannot do pure oral broadcasting.Pure oral broadcasting will definitely not be possible。 So how to do it? For example: “You write an article and come out, or go to books and movies to find those classic words, write them down and combine them with your experience, and put you in.” You can talk about what you encounter in the workplace, you can talk about it in the workplace, you can talk about it in the underground garage, you can talk about it under dim street lights, but you can’t talk about it in a professional environment, because it is not real and you don’t feel it, this is called a sense of substitution. And, if you know how to shoot, you can find a style that suits your tone to shoot, such as Wong Kar-wai style, To Qifeng style, and the style of some foreign directors can be done, of course, this is just the icing on the cake, brocade is your content, and the style is the icing on the cake. ”
What is tonality? If you are a calm person and you don’t want to do those funny and ridiculous things, then your scene design, atmosphere, feeling, and music must match your calm appearance. For example, it is more literary, quiet and artistic, and the environment is also the kind that looks high-end, at least you have to show the picture you want to show him in front of the audience, which is their first impression of you.
For example: Zhou Hongyi, why doesn’t he act in the plot, he is such a big boss who goes to act in the plot to make funny, it does not fit the identity. So he interviewed and broadcast to the camera, which was in line with the tone.
If you are a boss and the customer you are facing is on the B-end, then you can talk about the inside story of your industry, the latest information, profits, scale, and topics that B-end merchants are interested in, what is specific, you should know your industry better than me. For example, there is a boss who makes electrical appliances, but every time he talks about something is based on his own departure, occasionally adding his relationship with the source, the relationship with xx people, and his research, discovery, talk, and cooperation with a big boss in the video, which reflects his insight into the industry, and shows B-end merchants to see your sincerity, results and processes, and all kinds related to them.
If you are a media person, talk about knowledge, then go and collect some “long-standing truths”, you see some words and sentences that seem to be alive and transparent, videos, you click in and listen to it for a while, and think that “damn it” makes sense, yes, this is it, they are to consolidate everyone’s inherent cognition, in fact, you also know those truths, but after saying it in his mouth, it will give you a “you understand my feeling”, you will like him, resonate. For example: “We always emphasize how important it is to be close, sweet, and intimate in marriage, but in fact, the moderate spatial distance in marriage is the most important.” ”
It’s actually an empty talk, but you think it makes sense. Another example: “Don’t use the lock from 30 years ago to open the door now”, which makes sense, but from a different perspective, there is no absolute truth in the world, only different angles of exposition, think about this sentence seriously.
Ok, is there any other way to choose a topic?
1. Record your feelings
Record happy things, things that you are happy to look at, or deeply touched, and then make up a plot and write it into copywriting.
For example: you feel very uncomfortable with this practice between friends, you can record what you feel uncomfortable with, others will also feel uncomfortable, you share it, combined with your experience, this is what you explain from your unique perspective. That is, what they often call universal defamiliarization.
Another example: the conflict between you and your child intensifies, why do other people’s children always look like you? You write down the pros and cons, write down your feelings, ask your children, talk to your heart, and ask other people’s children, but in fact, they are not as you think, each has its own troubles, which is also a kind of topic selection, “I misunderstood my child”.
In fact, you can also find content in a certain sound hot spot, hot challenge, in social facts, interpret it, express it, you see a lot of big V, behind is a choreographer team to help them advise and write scripts, you can also become your own choreographer, because you know yourself better than anyone else.
However, you have to learn from boring long articles and videos, don’t always look at those fragmented things, even if you look at it, you have to integrate the information, otherwise the knowledge will go in and out of the right ear, it will be useless, and it will be useless to do things without going east, and it will be useless to die of exhaustion.
2. “Benchmarking”
This benchmark is not always reproduced by others, copying other people’s, you will not in the early stage, first reproduce 1:1, analyze how the content in it is presented, if his traffic is good, you pull out his topic selection, put it in your own topic selection bank, accumulate, it will be very helpful for your later continuous creation. After learning, you can do your own content according to the topic, and you don’t have to copy other people’s, but find your own style and content.
3. Selection
Topic selection: plot, food, outfit, mukbang, funny, choose one you want to do, and then create a contrast on this basis, or amplify your characteristics, such as if you are very e, just enlarge him, go to the crowd to find someone to interview, perform the show, in the process of doing the show, in fact, your character has already come out. Another example: you are a mother, mother and baby track, you can combine outfits, dress your children, dress yourself, you happen to be a female boss who opens a clothing store, isn’t this the best of both worlds?
You can talk about your children’s outfits, put yourself and your children’s outfits, talk about your outfit and then go out to find someone to take pictures, travel, or you take your children to dress up for other people’s children, this is also a show, you dress up for local mothers and children, or you find someone to perform, it is also the same effect, but the effect is not as good as the real one, unless you are an actor.
7. Topic selection manuscript
1. Positive guidance
Don’t be malicious, don’t be vulgar, don’t step on others to climb up, don’t engage in those controversial topics, because it is not long-lasting, even if you vent negative energy to get more traffic, it is just to have fun or vent here, this kind of traffic is useless, this is called the traffic trap, it seems to be millions or tens of millions, there are very few actual fans, and there is no actual stickiness.
And
If your core itself is sword-bearing, then the audience you attract is also sword-raising, this is what you need to consider, what kind of audience do you want? What kind of followers you want depends on your content.
Drunkard’s campus series, Little Bear’s siblings series, Dayao and Zirola’s family series, Pai Xiaoxuan’s workplace series, Chen Xingyue’s occupational disease series and Northeast people series and big love series, Ren Zhida, Xing Sangou, or other people who play multiple roles, as well as micro-plot interpretation, these characters all have one thing in common, as long as the content here is even a slight difference, it will become a negative controversial character that stimulates discussion, but the role must be played in a warm and funny direction, There is no distinction between good and bad people.
Bloggers should build things that are in line with social values, innocent and happy, convey good, negative sounds and xhs, and society does not allow it.
Your memories and sharing: Treat the audience as a friend and share those happy moments in your life, memories, sadness, and how you finally got out of it, what did you do after a breakup? Interesting things encountered during confinement, topics between husband and wife, problems between mother-in-law and daughter-in-law, etc.
College students’ daily life, daily life with babies, daily life in the workplace, daily life of art students, daily life of moving bricks and takeaways, etc., you feel that there is nothing to photograph, it is you who are trapped in your information cocoon, the interesting things in your life are not known to others, interesting life and emotions are common to everyone, shoot these resonances.
2. How to display?
Past, present, future.
Describe your life from the perspective of time, no one participates in your past, your present is also someone else’s present, no one knows your future, but you will fantasize about such a future. The content in it must be wonderful, with resonance points, pain points, and don’t make a vlog of running accounts.
That is: someone is about to experience something in your life that you have not yet experienced; those who have experienced but cannot experience it, come to you to find empathy and nostalgia; It is that there is no opportunity to experience your life in this life
For example: I am a delivery brother, imagine what the daily life of the delivery brother has: it turns out that the little brother can go to deliver food at noon, he can stop at any time, he doesn’t have to sit on duty, but the salary will be less, and there will be more freedom. The feeling of freedom, in the video. Another example: the brother’s three meals turned out to be eaten in this store, and he would invite some people who are also takeaway brothers to eat together, talk about life, life, beautiful legs, national affairs, and because of some quarrels, which is also very interesting, but you don’t find it interesting to be trapped in it.
Another example: the takeaway brother will meet strange merchants and customers every time, which can record their conversations and strange things. Isn’t this also a method?
Another example: It turns out that the takeaway brother wears several sets of the same clothes every day, and the shoes he wears are slippers, but I didn’t expect the takeaway brother to also wear makeup? Can you still play the piano? Suppose you are a takeaway brother who can sing, you go to those places that sell songs on the road on the way to deliver food, you go up and sing a song, and you will also become popular, which is a contrast and a sense of life brought by real life.
These are all curiosities of others, and there can also be contrasts in this, exaggerated toolboxes and gods’ toolboxes, etc., as well as some voyeurism, decorations, such as the takeaway brother, which are also a kind of decoration, giving the audience complaints and likes, don’t be limited to one way.
In fact, it is applicable to any industry, depending on whether your brain will turn, such as changing to Bao Ma: taking the child out to play, encountering interesting things, taking the child to dance? Practicing yoga? When practicing yoga, the child runs around, chatting with his sisters, making them laugh haha, he is still a super e child, no, the character comes out.
8. Video problems
1. Video rhythm problem:
Leave blank space, perform the content, soften the compact jokes in front, or give the audience associations, pauses, gaps, and hand over the content to the audience and let them participate in it. The best pictures are associated with the audience.
For example, how to act?
There is a scene like this, Jiang Wen or who is coming, confessing to the heroine played by Tranquility in the rain, xxx I like you, but the rain is too loud, the heroine didn’t hear it, and then asked him what he said? Jiang Wen was silent for a while, saying nothing. This is a pause, but also a blank space, which can be regarded as an association for the audience, and the audience may also think of themselves.
There is another one, such as I write a line: go, go to the Internet café. Why go to an Internet café? What is a tile? Watt is xxx. This is too inky, so it was changed to: Go to the Internet café, why go to the Internet café? Hit the tile, the tile is xx (before you say it) you immediately shout: Valorant (or shout the classic lines and stalks in it), and then the other person is a little confused, his expression is puzzled, startled, just don’t speak, use his expression to help him speak, this is called blank space. Of course, this is just a blank space for language and expressions, as well as photography blanks, ending blanks, etc., which will not be repeated here. (Meaning, the useless rhythm is deleted, and the rhythm must be accurate)
2. Vlog presentation:
Vlog is to shoot a life that is far away from me, not a boring life from start to finish from zero frames. For example, a day for a takeaway brother, a day for a kindergarten teacher, and a day for a mother to travel, others are very curious, and when shooting, you must have the differentiation between yourself and others, and the information is poor. You have your own unique perspective, and the life you record is not a running account, but an interesting story you encounter and something that touches you, which is a vlog. For example, you are a mother with a child, the child is sleeping, the child is talking about his mother, spitting bubbles, it happens to be a leisurely summer, the sun is shining, the warm moment when father and son sleep in bed, you are watching, laughing. What you want to record is such a thing, not to record every daily life of your son, to discover beauty, record beauty, any platform will record beauty, a scarce life, not your ordinary life.
3. Be yourself?
Generally speaking, people wear masks, and they also wear all kinds of masks on the Internet, it is best that you have the mask you like, don’t wear someone else’s mask, otherwise you won’t be able to do it for long, because you don’t like that mask at all. For example, you are an introverted and sensitive person, and you have to pretend to be a very E person, and you will persist for a long time.
Don’t be yourself until you become a million fans, or even more fans. Because there is no fan stickiness yet, I haven’t recognized your various characteristics and shortcomings. No one cares who you are or what you do, but you have to differentiate. After reaching that volume, you will know what is interesting and boring, what can be photographed, and what is boring can also be expressed by you as interesting. (But the more fans you have, the more impossible you are to be yourself, and people are set, so you have to enlarge the mask you like at the beginning, and even if it changes later, you can slowly change.) ）
4. Video drag:
For example, the title should know what you are going to do next, have a sense of expectation, 3S concisely express the video content, and if you can’t summarize it, throw a point that makes the audience wonder, or a laugh point, to attract people to continue to watch, such as: Hello everyone, I am xxx, I’m going to spend it over there, see how much it spent. Very inked, changed to: Li Goudan 0 yuan to visit the store, exchange talent for food. Or: How many RMB do college students spend in a day in New Delhi?
Simply and efficiently express the core content.
5. Internet common disease metaphysics:
Even likes and flow limits, number changes, and comment activity are all metaphysics! Divine gold! Don’t believe it! If the content is good, there will be traffic.
9. Memory points
When bloggers mainly have memory points: for example, JC hooks up and says: shift, damn, Chinese West Coast; For example, Zhang Ruoyu used to always wear a mask. For example, Li Zongheng’s expressions and movements are basically fixed. For example, Ultraman Gaia, who has a bigger movement than a monster when he appears, and other Ultramans always use the gesture of L to emit light.
Memory point, the first time I thought of the part of Yan Zhichun’s self-report at the end of the tenth day, Aries knocked on the table to create a memory point for himself. (The protagonist of the novel also has his own memory points)
For example, the paragraph where the sword comes: “the sword comes”, such as the “sword comes” in the snow, and then the One Piece Luffy wears a hat and holds the hat, when he doesn’t leave a look, he is angry.
For example, Zoro’s three-blade flow is also his trademark, long-nosed Usopp, Chopper’s size change, and so on. The Hokage’s Sass gave the demonic names to Naruto, as well as their marking actions. The mortal Han Li protected everyone in front of him and so on.
There are too many, and you also have to have your own memory points, which is the key to a strong character.
For example, if you occasionally violate one: you have to keep up, the ones posted later are all video versions of Moments, others don’t like to watch them, and you have to extract content from your hits to create. It’s best to make a series(Plot interpretation, in line with your character and what you have seen and heard, must have its own differences)
At this time, you can go to the comment area and barrage to see what they say about you, take its essence, remove its dross, leave what the audience loves to watch, remove the bad ones, and slowly you will find your own exclusive memory point.
10. Notes
Can you do other abstract tracks to attract fans first, and then change tracks? Definitely not, isn’t this backstabbing the audience?
Gimmicks to attract black fans? No, they don’t treat the audience as human beings, they are self-righteous, they are living people, not simple numbers, respect the audience, and the audience respects you.
You have your own thoughts and preferences, it’s not that you can dominate as much as you want, you count as a ball.
You paid attention to her because of her outfit, but after three months she stopped teaching her how to dress, she started filming the plot, can you turn her off? Yes!
Framework of personal IP:
Many interpretation accounts are both beauty shooting, evaluation, funny and food, and cross-dressing, but her framework has not changed, her people have not changed, and it is she who attracts others, she is talented and good-looking.
I also like the sense of emotion and resonance brought by her plot interpretation, etc. Looking at the soul through expression, the more real the real feeling, the more you can see the soul, so the more popular the person, the less you can see her sense of life.
Like what:
You are usually a humorous and somewhat introverted self-talker, but when you face the camera, you show timidity, behave dignified, your voice suddenly amplified, express deliberately, and your expression is more stable than usual, then it is not you.
For example: usually you are giggling and carefree in front of your friends, and in front of the camera, you are actually facing your “friends”, you are suddenly dignified, embarrassed, then this is not you, as if you are holding a firecracker in your hand, and the narrator has a lump of cow dung, if you don’t blow it up, then you are not you.
You have to be carefree, and you have to treat the “audience” as you do to your friends, so that you can be authentic and credible, and the so-called sense of being a living person is like this.
Creating a real you on the Internet is more real than the real you, amplifying your characteristics and personality, just like wanting to get caught in the rain when it rains, you usually don’t dare, but on the Internet, you have to release your emotions and true feelings.
At this moment, you amplify your emotions and express your inner truth, and the audience will feel resonant and generate emotions.
Empathy and soul (living sense of realism) are the essence of the Internet: ordinary vlogs can be popular not professional editing and beauty, not business class and Rolls-Royce, but my emotions and feelings.
For example, real crying, laughing, etc. Don’t use templated expressions, such as: going to business class for the first time today, see what you like today, let’s set off, this is useless. (No emotion)
Don’t follow what others shoot and imitate what you shoot, but find your own soul, personality, and track.
You just followed others to shoot you, but is that you? Not you, without a soul of your own.
The person who shoots vlogs is not a personality and template, no sorrow or joy, but to record emotions and conflict interaction moments.
For example: the first time you make a plane, you record your true feelings, emotions, crying or red eyes, thinking of what you used to be, thinking of your parents and the like, expressing the most real you.
Sometimes the content is not important, the important thing is the original intention and true expression, the important thing is to become yourself, only the truth, only when you face something to show your true heart, this is the point that everyone resonates with.
It is estimated that there are still people who don’t talk about this.
Then I will do it to the end and give you a few specific examples of analysis:
How to shoot home and tiles?
For example, you are a beauty, you understand the inside story of the industry, you have relevant knowledge, practical people in the industry, and you have your own personality charm such as: sincere, responsible, inspirational, funny beauty, humor to output knowledge, etc. You also have a deep cognition, talking about home and tiles, not just talking about these industry knowledge, you talk about this sofa, related to when you were a child, there was no sofa guest and you didn’t know how to do it, it seems that the home is empty, the guest’s eyes sting you, and then xxx, this is related to your past and life experience, the topic has expanded, some people say, will this not be vertical? No, vertical is a pseudo-concept, someone wants to buy it early, but your honesty and sincerity will be more willing to come to your side to buy. People are not stupid, don’t you know if you want to buy it, right?
Okay, then let’s choose this topic: “Cloud sofa is my obsession in this life”, “Flat bed has been the same as my parents for a lifetime”, “The bed and pillow that children should choose with round heads”, etc., so how do you shoot?
I can’t teach this, unless it’s offline one-on-one teaching, you need to find the intersection of shooting and editing tutorials. Look at some good content and see what the frame is like in them, you can use the frame to use, but it is best to reflect your own style and type. For example, your shooting style is a daily Vlog type, while broadcasting orally, telling the past and products, interspersed with other materials to argue, daily dialogue, etc., adding narration and synchronization.
Some people may use a certain director’s narrative style to shoot, and shoot a sense of luxury, mid-shots, distant shots, close-ups, and transitions. Lighting, scene building, etc., find a way to form the style he likes.
There is no standard answer, shooting and style are not as important as content, and your content is the key to getting people to watch.
The topic selection and your direction are there, you should be able to shoot, right? If you can’t even shoot, go learn, don’t ask, learn first.
How to take pictures of mother and baby?
As mentioned above, you first find out your child’s characteristics, find out your characteristics, shortcomings, strengths, pain points that everyone has, such as how to prevent children from having a flat head.
There are more topics. For example, “Traveling with children actually makes up for what I lacked when I was a child”, “A few months old child travels around the world”, “The child is a physical genius”, “I can memorize poetry at the age of 1 month”, “I see the world from a child’s perspective”
For example, use “see the world from a child’s perspective” to put on a thumb camera, a panoramic camera, give him a shocking perspective, see the world from a child’s perspective, and record the narration in the later dubbing, plus synchronous voice. Such a topic and content came out. Of course, you have to carve the details of the content by yourself, this is not clear, you can’t explain it clearly, you should know when you look at other people’s good content, first analyze and watch, see more and practice is the king.
With traffic, don’t rush to monetize or anything, traffic is to shape your personality, occupy the user’s mind, or leave your impression on the audience in the market, and then advertise, it is convenient to invest in traffic or something, and with traffic and personality, there are accounts and fans, who do you want to cooperate with, isn’t it easy to talk to anyone, the traffic era is equivalent to the advertisements seen on TV in the past. This is traffic, and it is also money.
Why not rush to monetize? Can’t you stabilize first? Otherwise, the audience will be jealous, human nature is like this. At least you have to give enough value to the audience before you think about monetization.
