In the wave of side hustles, AI can be your right-hand man, not just a tool. This article will reveal how to use AI accurately and efficiently through 6 “command-level” AI prompts to inject powerful impetus into your side projects and achieve a transformation from inspiration exhaustion to content explosion.
Do you also think that your AI, whether it is ChatGPT or something else, is an “artificial intellectual retardation”? Let it write a copy, and the sentences do not make sense; Let it think of an idea, which is lighter than plain water.
You tossed for a long time, and finally you had to change it yourself, and you were half tired, and then complained to your friends: “AI is just for fun.” ”
Miss by a mile.
Your AI is stupid, and the root cause is that you are a bad “boss”.
You use Siri’s tone to summon an “employee” with unlimited potential, expecting it to surprise you? Obviously impossible!
You have to learn to give it “instructions”, which are the kind of instructions that make it not lazy or perfunctory, specific, and demanding.
Stop asking “help me write XX”.
That’s begging, not ordering.
The following 6 prompt formulas are the secrets to training AI from an “intern” to a core “partner” in your side hustle project.
01 Stop guessing who your customers are
What are you most afraid of doing a side hustle? A passion for blood depends on “my feelings”.
I feel like this product will be popular, I feel like my customers are young people… “Feeling” is worthless.
You need to know who your client really is and why he’s having trouble sleeping.
How can product managers do a good job in B-end digitalization?
All walks of life have taken advantage of the ride-hail of digital transformation and achieved the rapid development of the industry. Since B-end products are products that provide services for enterprises, how should enterprises ride the digital ride?
View details >
In the past, I had to spend money to find a consulting company for this matter, but now, I let AI be my free marketing director.
That’s what I said to it, you feel this tone: “Listen, from now on, you are not AI. You are a veteran who has been in the market for ten years, doing consumer insight, with a vicious eye and a sharp word.
Now I have an idea, you take the pulse for me. I want to [talk about your side hustle here, like selling my own minimalist pour-over coffee pot online].
I think this [talk about your product features, such as: good looks, forceful], should be able to sell to [say you guess, for example: those white-collar workers in the city who love to dress up and dress up]. Now, you give me a report, don’t mess with those vain heads, I want to look at the dry goods:
1. Give me three people out. It’s not the kind of “male, 25 years old”, you have to have a name, a career and income, and even fucking values and lifestyle. The most important thing is what he drinks coffee for?
2. What are the three people upset when they buy similar things now? Pick 5 pain points for me. Don’t tell me “not good-looking”, tell me what kind of psychology is behind this, such as “everything on the market is too ugly, not worthy of my newly renovated home, which makes me feel that life is very good”.
3. Why do they pay for it? Look at the face? Believe in big V? Or is it because the material is good? Give me a name.
4. Where do customers usually gather? Swipe Xiaohongshu or visit Bilibili? Which blogger to watch? List them all. That’s all, give it to me in a simple and clear format, I don’t want to bother reading it. ”
See? I’m not asking for it, I’m setting up characters, providing context, giving pixel-specific tasks.
The clearer the instructions it gets, the better it will give you.
As soon as this report comes out, you will have a clear idea of where to place your advertisement and how to write copywriting.
02 Cure your “content constipation”
Who has not experienced the despair of being in a daze with a blank document? What to write today and what to shoot tomorrow? Inspiration is more unreliable than love.
My solution is not to rely on inspiration.
You treat AI as my content production line.
You can command it like this: “Change your identity.” You are now a top new media editor-in-chief, and you have made several bloggers popular on Xiaohongshu and Douyin.
You know how to speak to make people want to like it, and how to write a title that makes people can’t help but click in. This is my account situation: I am [your positioning, e.g.: a blogger who teaches fitness novices how to practice at home], fans are [your users, e.g., office workers who want to lose weight but are too lazy to go to the gym], and my speaking style [your style, e.g., direct, rough, like a devil coach]. The task is coming, and I will get a month’s worth of topics.
Around my positioning, I ask questions from these four perspectives: how to do it (pure dry goods), why it is wrong (breaking myths), I too (emotional resonance), and what to use (tool recommendation).
Pull a table for me, marked with which genre, what the title is, and a few sentences. From the table, choose the three that you think are most likely to be popular, and write me the outline of the script directly. I want the kind that I can shoot as I read it.
How to catch people in the first three seconds, how to talk about dry goods in the middle, how to add value at the end, and how to let them roll to the comment area at the end, all write it clearly for me. The title should be attractive, and it should use numbers and expressions like those hits. The script should speak human language, don’t give me a whole written language. ”
This time, your month’s work, AI will plan for you in half an hour.
The rest of your time is pure execution.
This is called efficiency.
03 Let your copywriting change from “manual” to “love letter”
Take a look at your product description: “Material: Premium canvas. Size: 30x40cm. ”
Who will be moved by this heart? No one. What everyone buys is not things, but the dream of “a better version of yourself after having it”.
Your copywriting has to dream.
I let AI be my dream maker.
You need to ask it like this: “You are a top-notch advertising copywriter now, and the words you write can make people willing to pay for it.” Remember, ‘function’ is the most boring word, and you have to translate all functions as ’emotional benefits’. Here is my product: [For example: an eye protection desk lamp that can be timed and brightened]. It is sold to [e.g., students and office workers who often stay up late to read books and work overtime]. Their biggest pain points are [e.g., tired eyes, fear of myopia, ordinary desk lamps are too dazzling]. Now, write me a set of selling point copywriting that can be used directly:
1. Give me 5 titles, to seduce the soul.
2. Don’t say “you can adjust the brightness”, but say “in the middle of the night, you can adjust the light as gently as moonlight, accompany you to read the last page of the book, and not disturb anyone”. With this feeling, write me three or five scenes.
3. Write a 200-word core copy, don’t praise the light, praise the user. Praise him for how he protected his dreams after using this lamp, and how he had his own light in the middle of the night that did not hurt his eyes. Finally, give me a few words to urge him to place an order. ”
In this way, your product detail page is no longer cold data, but a story with temperature and touching. That’s how conversion rate comes from.
04 A manuscript, the whole network is swiped
I worked hard to write a good thing, posted it on the official account, and read hundreds of times.
I want to send it to other platforms, but I find that it is not applicable at all.
Xiaohongshu thought it was too long, and Douyin had to be changed to a video.
Is every platform redone? I’m tired.
No, you just need to learn to “eat more with one fish”.
Let AI be our “content delivery assistant”: “You are now my operation, mastering all social media gameplay. I give you a ‘raw material’, and you process it into ‘dishes’ suitable for different places. Here is my raw material: [Paste your good long article, full text in]. Now, change it to the following versions:
1. Xiaohongshu edition: Refine the key points and turn them into graphic notes. The title should be catchy, the body should be segmented, and the end should guide collection and discussion.
2. Weibo version: Condensed into the essence of less than 140 words, bring the topic, and hang the original link.
3. Zhihu version: Find a relevant question and change the article to a high-praise answer tone, which should look professional and in-depth.
4. Douyin version: Change the core dry goods into a 60-second oral script. Remember, each version must have the ‘soul’ of that platform, not a simple copy and paste. ”
This way, you only need to focus on producing a high-quality piece of core content and leave the rest of the distribution to the AI.
The time saved is enough for you to start a new side hustle.
05 Write a “demand form” that people can’t refuse
You have some customers in your hands and want to hold an event to sell something. A message from the group, a push from the email, and a sound of noise.
Why? Because your copy is too “polite”.
Marketing sometimes requires a little “aggression”.
I let AI be my “gold medal sales” and write the kind of “dunning form” that people can’t refuse.
The instruction is like this: “You are now a top master of direct sales, and you know how to poke people’s hearts.” I have an activity here, [for example: to sell a financial experience class, the original price is 199, now 49 yuan], and the goal is [for example: those moonlight people, who want to save money but can’t control it]. Write me a marketing copy. You’re welcome, go straight to the most ruthless routine:
1. Pierce your heart at the beginning. Directly talk about their pain: “It’s the end of the month again, right?” Are you facing the bill and want to slap yourself twice? ”
2. Sprinkle salt on the wound. Tell them that if they continue like this, they will still be poor ten years later.
3. Then, administer the antidote. When they were most desperate, they threw out my $49 class and told him that this was the only lifesaver.
4. Finally, create a sense of urgency. Tell him that the price is only 24 hours and there are only 100 places. Give him a reason to refuse, immediately, immediately, place an order.
5. The tone should be ruthless, and the customer should feel that if you don’t buy it, you can’t live with your own life. ”
This kind of copywriting may not be liked by everyone, but its conversion rate is definitely much higher than the polite words of hello and hello.
Stop thinking of AI as a search engine or a writing software.
It’s a mirror image, how clear you are, how powerful it is; How perfunctory you are, how perfunctory it is.
Learning to ask questions and give precise instructions is essentially forcing yourself to make those vague ideas in your head structured and executable.
This process itself is a more valuable growth than making money from a side hustle.
Now, turn off this article and become the “boss” of AI.
