This article is written in the format of the requirements document, roughly listing the main interaction diagrams, flow charts and core rules, and has made a lot of simplification in product design, only shared with you as a reference, please design the product according to your own business scenarios and needs.
The text begins~
1. Overview of requirements
1. Demand background
In order to allow platform users to continue to grow and be active, it is necessary to provide some user operation tools for operations, so this version plans to develop the “invite courtesy” function.
At present, most of the competing products have launched the “invitation gift” function, and the design of the invitation gift activity of several mainstream competitors has been investigated, and the most common invitation gift rules are as follows:
{Survey results listed here}
2. Current version requirements target
(1) V1.0 version fully implements the “invitation courtesy” function, fills the gap in operation tools, and meets the regular needs of attracting new customers.
(2) Closed-loop functions, user-friendly experience, simple and flexible background operations, and minimize the workload of operations and customer service.
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(3) Realize basic data statistics and query for sharing and transformation, assist in operational decision-making, and provide a basis for handling customer complaints.
3. Scope of requirements
WeChat mini program
To use the sharing function of the WeChat mini program itself, see {with link to development documents}
APP
By default, WeChat sharing is pulled up
Alipay applet
To use Alipay’s own sharing function, see {link to development documentation}
AutoNavi Mini Program
AutoNavi Mini Program is not supported and will not be implemented for the time being. Users enter the page and click the share button to prompt to go to WeChat/Alipay mini program to participate.
2. Explanation of rules
1. Complete C-end interaction diagram
1.1. Originating Invitations
User: WeChat mini program, APP and Alipay mini program
[Interaction diagram of users inviting friends on different applications]
Examples include:
1.2. Friends click Register
Friends click the share link to determine whether the user is the target invitee (newly registered user) after logging in.
1. Click the link, the user is logged in: directly judge
2. Click the link, the user is not logged in: jump to the login page to complete the login/registration before judging
[Click on the sharing link → Login/Invitation Validity Judgment → Corresponding pop-up prompt]
Examples include:
1.3. My Invitation Record
The invitation record page of the C-side inviter can display the records of different invitation statuses (invited, invited successful, and failed), and can also directly display the records of the final successful invitation.
Example:
2. Diagram of the admin page
2.1. List of Events
Invitation to gift event list page, including inquiries and lists. Functions and fields are for reference only, please design according to your specific business.
The business fields required by different services are slightly different, and the above is for reference only.
2.2. New Events
Add a reference to the event page, please design it according to your specific business.
2.3. Invitation record query
Record the relationship between the inviter and the invitee, the status of the invitation, etc., mainly to facilitate operation analysis data and customer service to handle complaints.
3. Business process diagram
3.1. C-end invitation process
3.2. Invitation status flow
Invitation status: Initialized → invitation→ Invitation Successful/Failed, or Initialized→ Invalid Invitation.
The inviter and the invitee only generate one invitation record, and do not duplicate the record.
(All invitations, whether valid or not, need to generate an invitation record to facilitate backtracking and locating issues.) —You can also not record it, depending on the product understanding and realization cost)
3.3. Invitation to Courtesy Event Status Transfer
Active status: In the draft→ in progress→ ended (sequential, no reverse)
State Flow Diagram:
4. Explanation of core rules
4.1. Invitation and Distribution Rules
(1) Core rules
Concentrate:
1. The time limit for completing the first order, the minimum charging amount, and the upper limit of the number of inviter rewards are configured by the background.
2. The invitee must be a new user, that is, a user who has never registered an account and re-registers after logging out is considered an old user. –Here you can also treat old users who have not consumed for a long time as new users, depending on whether the specific business is necessary.
3. Reward form: V1.0 version, only coupons are issued, and may be converted into points or other forms in the future.
4.2. Presentation and rules before and after the event
(1) Activity status and key rules
Description: Front-end visibility, which can be automatically displayed and hidden according to the activity status, or can be manually removed and removed from the shelves (regardless of the activity status), and the corresponding prompt when the activity has not started or ended when clicking the share button.
(2) Client-side perception and display rules
Note: 1. Invitation records on the user side for more than 180 days are not displayed, and data on the backend for more than 365 days can be automatically deleted.
4.3. Risk control mechanism
All marketing activities need to consider whether there is a risk of theft, especially when it involves large amounts of money and the reward issuance threshold is low, and it is necessary to increase risk control mechanisms in all aspects of the event.
There are thresholds for the triggering and consumption of rewards for this invitation gift event, and the probability of black industry theft is low, and there is basically no need for risk control and anti-brushing mechanisms. However, to avoid extreme problems, the following restrictions are added:
- Maximum number of rewards per user – Background configuration
- Reward threshold restrictions – No threshold activities are supported
- Increase operation records – record the operator and operation time of each link of the activity, which is convenient for backtracking and locating the responsible person
In addition, it is recommended to configure small coupons for reward distribution to reduce the cost of attracting new people – relying on operational configuration.
(If it is a large enterprise and a relatively large amount of funds, the preferential amount, threshold and scope of coupons should be limited, and the error prevention mechanism should be increased, and people cannot be completely trusted.) ）
3. Description of requirements
{Mobile and WEB page contents, interactions, and rules}
4. Extended instructions
1. More complex design
(1) Multi-level rewards: For example, invite 1 person, reward A, invite 3 people, reward B, and so on.
(2) Multiple rewards are stacked: such as reward coupons, points, member experience days, etc. at the same time
(3) Multi-stage rewards: such as registration reward A, task completion reward B, etc
(4) Random rewards: Non-fixed rewards, such as up to 88 yuan, get a lucky draw opportunity after successful invitation, and can draw up to 88 yuan coupons (low probability).
(5) Group grabbing red envelopes: Pull multiple new users to register and form a team to grab random red envelopes.
(6) Superimposed rewards: In addition to the rewards issued for each task completion, there are also rewards for reaching the standard or ranking rewards, or there are additional rewards in each period.
(7) Invite friends to bargain: Invite new users to slash a knife, and the coupon will be issued directly.
2. Reward distribution method
Directly to the account, users take the initiative to receive it
3. Invitation process and product copywriting
In the invitation process and product copy, you can focus on turning the invitation into a lucky sharing, from invitation to sharing. Design an invitation loop to guide the invitee into an inviter.
epilogue
This article is a simple design according to the specific business, there may be omissions or areas that can be optimized, welcome to leave a message to communicate, do not hesitate to give advice~
