Recently, I saw someone in the Maimai community ask: What is the difference between a 15K product manager and a 25K product manager? Some pulse friends think that it is: it depends on luck, and the boss can draw cakes. And the more praised answer is……
The most praised answer is: the former is the implementation of functions, and the latter is the architecture model.
In addition to the basic landing ability of team collaboration (now AI can assist in improving efficiency), advanced capabilities such as mining business scenarios, insight into new needs, building upstream and downstream business value chains, and outputting industry solutions are also the reasons why enterprises are willing to give high salaries.
As can be seen from the figure, product professional ability and soft ability as general capabilities are the foundation that every product manager must have, and the more solid this foundation is, the more conducive it is to the upgrade of the overall ability of the individual in the later stage.
The business ability of the industry and the business ability determine how far the product manager can go, and if either of these two is missing, the follow-up work will fall into the bottleneck of the stage, because you don’t know what to do, the goal is not clear, and you don’t know how to make decisions and trade-offs.
As a result, many product managers will fall into the dilemma of “functional product manager/office product manager” after a few years of entering the industry. Groping alone without anyone, growing up savagely on the road of the workplace, hitting walls everywhere
1 A product manager trapped by a wild road
Jingjing – small company – 3 years of B-end products
3 years of experience in C-end medical-related products, the company is small, only my product, and I will also do some B-end product work.
After getting the requirements, there are few ideas of their own, and they are basically still in the stage of collecting requirements, sorting out requirements, and drawing prototypes. The company also does not have a standardized B-end product systematic process, and its growth is very limited.
Afraid of becoming a product tool person,If you want to change jobs to a more professional team/environment, how to show personal value/product value on your resume? Calligraphy – Project Manager to B-end product – 4.5 years of experience
At present, I have taken over many systems, from CRM to financial system to BPM system to class platform…… Often very small emergency optimizations.There are many iterations, very busy, and there is no time to familiarize yourself with the system to precipitate your thinking.During the interview, I didn’t even dare to say that I had done this.Is this kind of work unintentional, if avoided becoming the norm? How to sort out during the interview?
In the past few years of product manager fire, most of the product people have almost changed careers to B-end, some are technology transferred, some project managers have transferred, and some design has been transferred. Most people are troubled by:
- Lack of core skill support necessary for the position, and do not understand the complete process of B-end products from 0-1, it is difficult to carry out work and cannot get results.
- Lacking experience in large project operations, he is a prototype tool person every day, and is forced to fall behind in the rapid changes in the Internet environment.
- Lack of business cognition, even if you know the theory, you don’t know how to use it, and you will be overwhelmed when you switch application scenarios.
Any of these points can directly affect yours if not adjusted in time:Career development, rank promotion, salary increase.
So, as a product manager, how can you grasp the direction and rhythm faster?Get rid of low-wage miscellaneous work as soon as possible and become an excellent product person with long-term professional competitiveness?
2 How do Yeluzi products break through the dilemma?
My suggestion is: follow the big guy to learn the system’s product professional skills + business knowledge.
- There are people who bring and do things in a spectrum:The boss has experienced various business projects, and the methods summarized from practical operations can not only save you a lot of detours, but also make you have a spectrum of ways and methods of doing things.
- Someone brings it and understands in advance what it is, why and how to do it:A systematic approach to product capability advancement allows you to look at the problem from a more holistic perspective when facing complex product work, and better understand why you are doing this and how to do it.
For example, in a professional company, there will be a set of growth and training programs for product managers, from P1 to Pn, and the focus of learning work is completely different. In this way, even in new industries and fields, you can quickly make some interpretations based on your original abilities and get started quickly.
△Source: Starting point classroom product community
In this way, even in new AI industries and fields, you can quickly do some interpretation based on your original capabilities and get started quickly.
After 3-5 years of work, the gap between you and others also widens rapidly, because you do not directly reuse your existing experience, but reuse the ability precipitated from your experience. If you are in the process of transforming a product manager/being a product manager，Because of insufficient industry insight, weak business analysis capabilities, and weak design capabilities, etc., they have repeatedly stepped on pits.
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Help you clarify your ideas for improvement
1 systematic study > 1 year of blind exploration
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If you are worried about 0 experience transfer products are difficult to find a job? No one takes the wild road, slow growth? It is recommended that you participate in the “Product 1v1 Personal Trainer Companion Program” that has been deeply polished for 1 year in “Everyone is a Product Manager & Starting Point Classroom”, which integrates the product manager capability system of large manufacturers, and is suitable for B-end, C-end, and AI multi-business scenarios, helping you systematically improve the core capabilities of products in the AI era!
The entire Companion Program includes the following 8 exclusive services:
Expand in detail below:
Solution 1: 1v1 large factory tutor personal trainer to accompany the run
The entire escort program specially invites a number of mentors from large factories with 10+ years of experience to accompany the 1v1. The teacher has handled a number of complex large factory businesses, and is currently making products in the front-line business, and is also handling AI+ application product projects, not only grasping the first-hand information of the business development trends and employment standards of enterprises in multiple industries, but also knowing the specific path and pitfalls of AI-enabled business.
Whether you are a product manager in the industry, or a job change to a high-paying product position, we can give you more practical advice. Only by learning from the product people who have obtained the results can you learn faster and more accurately!
Learn more about the product manager’s personal training escort
Scan the code now to consult the consultant!
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Solution 2: 1v1 training for enterprise-level real projects, 12 weeks to take you to the advanced full-stack product manager
Product managers often face the intertwining of business types in the actual project promotion. From product conception and design to online promotion, a project may involve both improving the user experience of C-end products and complex business process management of B-end products. This requires product managers to have a deep understanding and practical ability of both business types.
If you are rejected for an interview because you have no experience in product landing in related industries, no product thinking, and poor business understanding?
Don’t worry, the private trainer escort adopts the tutor system commonly implemented in the talent training of large manufacturers, by the first-tier manufacturersProduct experts 1V1 training and coaching, dismember the real project tasks in the past, and take you to practical exercises from business, products, operations, data, business and other aspects.
Restore the whole process of real product design, covering B-end, C-end and AI product projects, which not only improves and strengthens product professional capabilities, consolidates industry and business knowledge, but also enhances product professional capabilitiesAccumulate project experience and project works from the real needs of enterprises from actual combat, and be more confident in job hunting.
Scan the code to reply to [Project Training] to get the latest training arrangements
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Solution 3: A set of product capability models of large manufacturers, 6 weeks to help you consolidate the underlying knowledge structure of the product
Due to the relatively high barriers in some product industries, many product managers who want to change jobs are very easy to be rejected by interviewers on the grounds of “lack of business understanding/industry experience”, making it difficult to seize industry opportunities that suit them.
therefrom“Product Manager Personal Training Companion Practical Camp”In addition to the teaching of the underlying ability, it has been expanded11 major directions of product business knowledge section, take you to re-understand the whole business link from the perspective of higher-level enterprise operation and management, and explore the core value of products;
It can also help you systematically sort out the entire link of the business field from industry to business to product, broaden industry best practices, and quickly improve business understanding capabilities.
At the same time, it helps you benchmark the product capability model of large manufacturers, and helps you sort out the full-link product knowledge system from “market competitor analysis→ B-end business analysis/sorting→ insight needs→ product interaction design→ development and implementation→ iteration and operation→ product architecture design”。
Take you to figure out the complete idea of “why, what, how, and how to do well” of making products, cultivate the overall awareness of the product, and improve your product professional ability.
Even if you don’t have the opportunity to enter a big factory, you can also effectively implement the standardized product knowledge system of a big factory & communicate and learn with the teachers of the big factory.Help you solve 90% of the problems in the process of working with your product.
If you are preparing to change jobs across rows
Scan the QR code now to receive the latest offers and service arrangements!
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In addition, the course is also set up – job search escort service
If you’re not clear:
- How to locate personal advantages and find a suitable career breakthrough?
- How to write a good resume, prepare project works, and interviews? There is a serious lack of skills and methods in job hunting.
- How to find the job information that matches you?
Don’t worry, the curriculum has a special “job search escort service”, after signing up, you can enjoy a full set of job search escorts from career planning, project portfolio polishing, resume optimization, and interview escort jointly provided by professional career planners and industry expert tutors in the starting classroom.
It helps you see the development prospects of various vertical industry tracks, integrate past achievements and experience, surprise job interview skills, impact new career stages, and shorten the job search cycle.
Teacher Frank led the instructor to win a 30K annual salary product offer
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Teacher Martin taught AI products on shore for 2 months
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Technology to product half a month to get a 40W annual salary offer
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G-end job change B-end salary increase of 25%
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1 year of B-end product experience and 30% salary increase when offered AI products
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Data analysis changed products for 4 years Salary increase of 60%
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The development turned AI product manager got an offer
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The second research team got a product offer from a large factory (Huawei).
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The second student of the Graduate School of Landscape Architecture got an Ai product offer with 0 experience
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1 year of product experience, fresh graduates graduate job search salary increase of 50%
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Are you already excited to see this? If you are a student who wants to enter the product industry, a person in a traditional industry, a product novice, or an Internet practitioner who wants to change jobs, and wants to improve the core skills of product managers. This product lifting solution is perfect for you.
Finally, I would like to say that with the advent of the AI era, the industry’s overall requirements for product managers have also been further upgraded.
The ability requirements for product managers in different industries and fields have evolved from a single product professional ability to a compound talent with both product professional skills + industry/business knowledge, and can transfer knowledge and skills to specific business scenarios.
Whether you are entried/transferred to B-end & C-end & AI products, or have problems with job hopping/promotion, your path has not changed, that is, learning!Don’t worry about poor foundation and average education, and more than 80% of people will take action.
If you want excellent product capabilities, rich project experience, and double your salary far beyond your peers, you mustCome to the starting point classroom to learn products!
1 systematic study > 1 year of blind exploration
If you want to enter the industry transfer products/wild road sub-products to improve
Be a full-stack product manager talent who understands products and businesses
Scan the code now to consult the consultant
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