In the world of products, every day is a new challenge. Have you ever encountered such a situation: the process of hard research suddenly has another one during the review; R&D questions the rationality of demand and is even unwilling to cooperate with development; After the product was launched, it was difficult to maintain, and bugs were dealt with every day in the iteration. Finally, the customer is not satisfied with your design.
Why is product design so hard?
Take B-end products as an example,Its business processes are changeable and require flexible design and rule perspectives. Without these, you may find yourself in these predicaments:
- Customer needs and business processes vary greatly, customization requirements are high, and the company wants to improve efficiency, but the product is disconnected from the actual demand.
- Customer needs vary greatly, standardization and customization are difficult to balance, and products are becoming more and more complex.
- When quickly customizing a solution, it is difficult to determine which needs are the main line and which can only be customized.
The root of these problems lies in:
- B-end productsProduct implementation and implementation delivery projects are complexIt will be associated with strategic planning, business processes and goals, multiple organizations, customers, channels and products, etc.
- PlusThe diversity, complexity, flexibility, and uncertainty of the market, making the design of B-end products more difficult.
- The product manager’s productization ability is insufficient，often passively accepting needs, lacking planning awareness and foresight； Lack of experience in product architecture design;
To help product managers solve these problems, we prepared an open class and invited themDeeply involved in the product field for 19 years, former Alibaba senior product expert @ Gao Hui teacher, sharing his experience and solutions.
1 hour online live broadcast, sharing specific problem solving methods in product design, such as the difficulty of producing customized project product solutions, the purely conjecture of project productization needs, and the difficulty of choosing customized needs.
Welfare live open class
Limited free listening
The improvement of the core skills of product managers is a must-see
Build a knowledge system + master the improvement method
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Next, please allow me to take a moment to introduce you to this product live class~
1. What will you learn in this course?
1. How to quickly and efficiently produce product solutions for customized projects?
In the face of product customization projects, are you unable to quickly produce product solutions because of your lack of business understanding? Or can’t judge which of the collected needs can be standardized and which should be customized?
In this part, the teacher will explain in detail the key points of product solution delivery for product customization projects, and help you sort out the ideas and skills for quickly delivering product solutions.
2. What should I do if I stay away from customers and make platform products, and the demand is purely based on imagination?
A successful product design must be based on the customer’s willingness to use and ease of use, that is, the demand does not only exist in the product manager’s idea, but comes from the customer’s on-site research or the analysis process of similar competitors.
If you make a request according to the product manager’s own experience, you will make a big mistake, because the personal experience must not be complete. This may lead to customers not being able to use it at all after the demand goes online, and it also means that they will have to pay more for rework and iteration in the future.
In this part, the teacher will use a real case to explain how to deal with the situation of not being able to contact real users during the B-end project.
3. Different customers have very different needs, should we do it?
Product manager, do you often encounter the following during product design:
Customers’ needs are always very different, and I don’t know what kind of needs should be done and what needs should not be done? Can’t find a balance between standardization and customization? Products are always getting more and more complex. The rhythm of product iteration is customer-oriented, overwhelmed by demand?
In this part, the teacher will dismantle the root cause of the difficulty of balancing product standardization and personalization based on cases, and share a set of practical solutions and paths.
Scan the QR code below to activate free class access
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2. Which product veteran driver will give the course?
@高晖
Former Alibaba Senior Product Specialist、 Former head of the second-hand car trading product line of Guazi -Companies he has worked for: JD.com, Alibaba, Guazi second-hand car, Meicai.com -Fields he has worked in: e-commerce, overseas e-commerce + local life, SaaS, ToB services, medical care, pan-retail -Positions worked in: product expert, pre-sales, demand, project manager, consultant -Products done: unmanned shelves, overseas stations, middle office products * 19 years of experience in Internet products, experienced industry veterans from the IT era to the Internet era; * He has provided consulting and co-construction work for business middle office modeling and governance for top enterprises and top 500 enterprises in multiple industries, involving clothing, retail, FMCG and other fields, and is good at different business types such as B2C/B2B/C2C/O2O; * He has completed the model verification, product team building, product system construction, etc. of the entire unmanned shelf product line from 0 to 1 in Alibaba; * Worked as a product expert on JD.com’s overseas platform, responsible for the overall product planning of the O2O project business center in Thailand, and completed the main product modeling, integration and planning of more than 30 systems in the early stage.
3. What services are provided by the course?
Community co-learning model + sharing and answering questions, and gaining a product exchange circle. After registering for the course, we will form a class group and be served by a dedicated class teacher.
It can help you:
- Link to more industry contacts
- Learn and exchange with peers & share resources
- Irregular dry goods sharing + exclusive Q&A by consultants
4. Who are suitable students to study?
This live class is recommended for the following students to learn:
- Students who want to enter the industry after graduation: No experience, no works, lack of core competitiveness; I want to learn, but I don’t know the direction and focus of learning
- International students who are preparing to return to China for development: Not understanding the domestic market environment and employment needs; Lack of project energy and works to match the domestic market
- People in traditional positions who want to change careers: Not familiar with Internet industry standards and unable to enter the industry; Lack of professional knowledge system and project experience, lack of highlights in job hunting
- A workplace novice with a weak professional foundation: The position foundation is weak, the growth is slow, and there is no one to guide them; Lack of voice, passive work, and led by leaders and colleagues
- On-the-job promotion people with certain experience: Lack of systematic combing, inability to draw inferences from one case to another, flexible response; I hope to improve product professional capabilities and achieve promotion and salary increase
- Internet practitioners who want to change jobs: Limited development in the original position, seeking breakthroughs and opportunities; I want to learn product professional knowledge and skills to break through the bottleneck of development
5. How to register for open classes?
This open class will beThursday night from 8 to 9 p.mNow there are not many places left, hurry up and long press the QR code in the picture below to recognize it, and join us together!
1 hour unlocks a set of product design methodologies
Limited free listening
Scan the QR code of the poster to make an appointment for the class
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