If you split the long article of Zhihu Wanzan into six cards of Xiaohongshu, you can earn 500,000 yuan a year? This is not a joke, but a “platform arbitrage” gameplay that is being verified: use Zhihu’s authoritative personality as a trust endorsement, rewrite high-density dry goods into low-threshold life notes, and then let the traffic at both ends wash each other, eating both the long tail of search and the explosion of recommendations.
The project I am talking about today can be summed up in one sentence: the in-depth long articles on Zhihu that have been liked and verified by thousands of people have been broken and crushed, and repackaged into the glamorous graphic notes on Xiaohongshu.
Don’t think it’s just “Ctrl+C” and “Ctrl+V”.
If that’s the case, this project will rot on the street.
The essence of this gameplay is to take advantage of the huge “potential energy difference” between the two platforms in terms of user psychology and content demand.
You are building an in-depth and convincing “expert” persona on Zhihu, and then playing a fashionable and down-to-earth “life home” role on Xiaohongshu.
Two accounts have the same name, one as a “knowledge base” and the other as a “traffic display window”, draining traffic from each other and endorsing each other.
01 Project feasibility logic
Why can this be done? Because it hits a few points that many people don’t see through.
1. The “temperature difference” of user mentality: shopping while looking for answers.
Think about it, what are you doing on Zhihu?
There is a high probability that they will go with questions and want to find a thorough and detailed answer.
Your mentality is “solving”.
But what about you brushing Xiaohongshu? Most of them are bored and want to have some fun and see how others live.
The mentality is “shopping”.
After 10 years of interaction design, why did I transfer to product manager?
After the real job transfer, I found that many jobs were still beyond my imagination. The work of a product manager is indeed more complicated. Theoretically, the work of a product manager includes all aspects of the product, from market research, user research, data analysis…
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Zhihu’s Wanzan answer proves that the value of its core is excellent.
What we have to do is to process this nutritious but hard-to-chew “compressed biscuit” into a bite-sized “small cake” that Xiaohongshu users love to eat.
The value has not changed, but the experience has changed, and the money is in this experience difference.
2. The “gap” in information density: from “10,000-word essay” to “six cards”.
Zhihu is a long article, with high information density, and thousands of words are stuffed with arguments and data, and for ordinary people, the reading threshold is not low.
Xiaohongshu notes are the opposite, it pursues “visualization” and “lightweight”, breaking down complex logic into cards.
For example, Zhihu’s 500 words talk about “forced savings”, which can be turned into 6 pictures in Xiaohongshu: cover title, why save, 532 savings method, what tools to use, what to pay attention to, and summary interaction.
In this process, you are “reducing the burden” on users and helping them save their brainpower, and they are naturally willing to “pay” you with attention and likes.
3. “Airdrop” of trust endorsement: Let doctoral students tutor primary school students.
Why do two numbers have to have the same name? This step is the soul.
Why is your pure and new Xiaohongshu number convincing? But if your profile says: “Zhihu has the same name, and the ‘XX question’ is the answerer”, it feels different in an instant.
Zhihu itself has the aura of a “knowledge community”, and Wanzan’s answer is an authoritative “qualification certificate”.
It’s like a doctoral student running to give a lecture to primary school students, which is a dimensionality reduction blow.
At a glance, Xiaohongshu users saw that this person not only did the picture look good, but also had a hard-core knowledge system behind it, and the sense of trust was directly full.
4. The “complementarity” of the monetization model: a deep well, a pond.
This style of play takes advantage of both types of traffic.
Zhihu’s traffic is “search traffic”, like a deep well, accurate traffic, strong long-tail effect, a good answer can be eaten for several years, especially suitable for high-customer unit price conversion that requires deep trust, such as consulting and courses.
Xiaohongshu’s traffic is “recommended traffic”, like a pond, with strong explosiveness and wide coverage, suitable for receiving advertisements, doing group buying, and draining traffic to the private domain.
One seeks stability, one seeks speed, one does depth, and the other does breadth.
Walking on two legs, your business will be healthy and not easy to overturn.
02 How to achieve 500,000 yuan a year
We break down the goal into actionable actions, step by step.
1. Find your mountain and plant a flag.
Don’t be a generic financial blogger.
You have to be very specific.
For example, “the sister who helps post-95 girls do down payment planning”, or “the practical person who takes newcomers to the workplace to get rid of the moonlight”.
The narrower the character, the more iron the fans.
Go to Zhihu first, test the market reaction with a few long articles, and see which direction is the most intense, that is your “base”.
2. Build a “fortress” in Zhihu.
Don’t fight alone.
First concentrate your firepower, write a “mothership-level” answer of tens of thousands of words, and thoroughly understand a core question (such as “how ordinary people save from scratch to the first 500,000”).
Then, around this “mothership”, write 10-20 short answers of the “satellite level”, answer various small questions, and link back to your “mothership” article at the end of the article.
In this way, you have formed a content network on Zhihu, and the weight will be very high.
3. Xiaohongshu does “finishing”.
Treat your Zhihu’s 10,000-word long article as a “raw ore” to be processed.
The first step is to logically break it down into several large modules.
The second step is to cut each module into N Xiaohongshu notes.
The third step is to make each topic into pictures and texts.
Remember, the cover and title of Xiaohongshu determine 80% of the clicks, and spend the most time pondering.
The content is mostly listed and emoticonized, so that people can understand it at a glance.
4. Flow network and two-way mutual guidance.
In the introduction and article of Zhihu, it is clearly stated: “My Xiaohongshu of the same name has more visual charts and daily sharing.”
In the introduction of Xiaohongshu, the identity is also revealed: “Zhihu has the same name, Wan Zan answers, and the in-depth long article goes to Zhihu to read”.
You want users to feel that paying attention to you is equivalent to hiring a team, mentors and friends.
5. Design a “charging ladder”.
You can’t be fat in one bite. Monetization should be done step by step and let users accept it slowly.
Initial period: Make some money to run through the mode. Hang up some commission links, sell a few books in the window, or get a 9.9 yuan “financial toolkit”.
Development period: Make a paid community. Set up a group with an annual fee of 299-499 to provide Q&A and companionship. This is your core cash flow. 500 members are hundreds of thousands. At this time, Xiaohongshu’s advertisements can also be soft.
Maturity period: high-priced service. Launched one-on-one consultation for 999 yuan/hour, or system class for 1999 yuan. This is the most profitable “big meat”.
In total, the goal of 200,000 community + 150,000 consultations + 100,000 advertisements + other 50,000 and 500,000 is clearly visible.
6. Free yourself and say goodbye to handicraft workshops.
When the project runs, your worst enemy is time.
Systems must be established.
Use the following AI prompt to solve the problem of the first draft of the content.
Make the picture design into a template, and replace the text every time.
When you have a stable income, spend money to find a part-time assistant to help you with chores.
You can change from a person who is immersed in work to a person who looks up at the road.
03 Project core prompts
This prompt is the key to helping you efficiently “translate” your content.
Don’t be polite to AI, just give orders to a very smart subordinate.
[Prompt Start] Roles and Commands:
Listen, you are now a top content planner of Xiaohongshu, nicknamed “Explosive Maker”. Your task is to completely transform this [source text] I gave you, a long and hard Zhihu-style dry goods, into a magical Xiaohongshu note. I don’t want to summarize, what I want is a reborn “recreation”.
You must follow the following process:
Refine the “hook”: In one sentence, tell me what is the most captivating and most attractive point in the [source text].
Hatch 5 titles: Use this “hook” as bait and give me 5 Xiaohongshu titles. Like whispering to your girlfriend, use more numbers and emoji, such as “Copy homework quickly!” “, “Verify with your own hands”, “Ordinary people can also turn over”.
Rewrite the text:
-Beginning: The first sentence has to pierce the heart, or give a huge hope. If you can’t catch someone within 3 seconds, you will fail.
– Subject: Divide the principle of the original text into several points, separated by serial numbers or emojis. Each paragraph should be short, and use words such as “I tell you”, “sisters”, “stepping on the pit”, etc., to turn “preaching” into “sharing”. -Ending: End with one or two powerful words, and then directly call to action, such as “Hurry up and like and save, otherwise you will definitely not find it!” Or “Comment area” plus
Oil’, let’s do it together! ”
Picture direction: Give me a few bad ideas with pictures. For example, how to make the cover attract attention, and what pictures (such as lists, flow charts) are used on the inner page to make people understand in seconds.
Give me 10 tags: Give me 10 tags that can rub traffic, and there must be large categories, small categories, and hot spots.
AI tones are strictly prohibited: Any written words such as “in addition”, “first”, and “in summary” will fail once they appear. What I want is a living human language.
There must be emotions: your words must have joys, sorrows, and sorrows, and can make people feel your sincerity, your excitement, or your regret.
[Paste the 500-800 words of the original Zhihu text you want to convert here]
04 Project risks and challenges
This thing looks beautiful, but the road is full of pits, and you can see it clearly in advance to get around.
1. Platform dependence: Other people’s territory, what you say doesn’t count.
Your net worth and life are on the two apps.
One day, as soon as the platform has a wind and the rules are changed, you may return to the pre-liberation period overnight.
This is the biggest uncertainty.
Solution: From the first day, guide your most die-hard fans to your own WeChat group or official account.
That is your “private property”, and the platform is just a rented “shop”.
2. Pixel-level plagiarism: When you become popular, you become someone else’s material library.
As long as your pattern runs through, imitators will gather around like flies, copying everything from topic selection to design.
Solution: Change from a “content number” to an “IP number” as soon as possible.
Tell more about your own story, your thinking, and your failures in the content. They can copy your typography, but they can’t copy you as a person.
The emotional connection between you and your fans cannot be copied.
3. Inspiration Exhaustion Period: The feeling of being hollowed out of your brain.
In any field, there are so many core things that can be discussed.
At the end of the article, you will definitely feel that there is nothing to write about.
Solution: Don’t always think that you are the “source”, you have to be a “water pipe”.
Continue to read books, reports, peers, and most importantly, your paid community is your never-ending pool of inspiration.
Every question from a user is your next hit.
4. Difficult to monetize and convert: A bunch of fans, an empty wallet.
This is where 90% of people will die.
The number of fans is good-looking, but no one pays attention to it as soon as it sells something.
Because between liking and paying money, there is a gap called “trust”.
Solution: Build a “bridge of trust”. Don’t sell expensive ones as soon as they come up.
Use the 9.9 information package to build initial trust, deepen the relationship with a community of a few hundred yuan, and finally, those who really believe in you will naturally buy you a consultation or course for thousands of dollars.
This process cannot be rushed.
